Slashdot Mirror


Apple Plans To Give Away Original Content For Free To Device Owners as Part of New Digital TV Strategy, Report Says (cnbc.com)

Apple is planning a new digital video service that will provide original content free to its device owners, CNBC reported Wednesday. From the report: Apple is preparing a new digital video service that will marry original content and subscription services from legacy media companies, according to people familiar with the matter. Owners of Apple devices, such as the iPhone, iPad and Apple TV will find the still-in-the-works service in the pre-installed "TV" application, said the people, who asked not to be named because the details of the project are private. The product will include Apple-owned content, which will be free to Apple device owners, and subscription "channels" which will allow customers to sign up for online-only services, such as those from HBO and Starz. Apple plans to debut the revamped app early next year, the people said. As Bloomberg reported in May, the subscription channels will essentially copy Amazon's Prime Video Channel Subscriptions. Customers will be able to access all of their content from within the TV app so they won't need to download individual apps from multiple media providers.

50 comments

  1. So, it's Roku? by Anonymous Coward · · Score: 0

    Interestingly, the only people I ever hear about Roku from, just happen to be Apple users. Not sure why that correlates; might just be my people.

  2. How will that work worldwide? where rights are not by Joe_Dragon · · Score: 1

    How will that work worldwide? where rights are not same all over the place?

  3. Give Away by Anonymous Coward · · Score: 0

    Give Away or hand out a limited license?

    I bet it would be pretty expensive to give away original content.

  4. The more things change the more they stay the same by Anonymous Coward · · Score: 0

    So it's the over-the-air network TV model all over again.
    The content was free then if I had the hardware ( TV and Rabbit ears)

  5. Walled garden, apple style by Anonymous Coward · · Score: 0

    I have an iphone but will not be playing in that garden.

  6. Re:The more things change the more they stay the s by Anonymous Coward · · Score: 0

    Oh wait. That's STILL how I get the major networks... and now its even digital HD.

  7. uTorrent is my 'TV App' by HornWumpus · · Score: 3, Insightful

    Fuck walled gardens.

    --
    John McAfee 'It was like that time I hired that Bangkok prostitute; to do my taxes, while I fucked my accountant'
    1. Re: uTorrent is my 'TV App' by Anonymous Coward · · Score: 0

      Lawful edged cranks

    2. Re:uTorrent is my 'TV App' by Anonymous Coward · · Score: 0

      So down with walled gardens, but yeah piracy?

  8. Just cant wait by oldgraybeard · · Score: 2

    I am thinking they will be shows along these lines, here are your 2 free episodes each of Bridezilla, Love the Wedding Dress, 14 Kids and Counting, Madam Secretary. My wife will love it.
    No need to say, we don't watch TV together very often.

    Just my 2 cents ;)

  9. It's Apple content only by SuperKendall · · Score: 2

    As the summary notes, it's just Apple content they are giving away free so there are no international rights concerns at play - I'm not sure why this is considered new though, as Apple has already been doing this for some time with Carpool Karaoke. They are just expanding the content they will offer for free, but you'll get it the same way.

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
    1. Re:It's Apple content only by AmiMoJo · · Score: 1

      There certainly are international rights issues at play. Consider Carpool Karaoke, in many places that kind of content needs to licence the music for performance. Same with music used on dramas and documentaries.

      They will have to get licences for jurisdictions they want to stream/sell into, same as Netflix. It's a major hassle for Netflix, especially on shows like Luke Cage where there is a lot of music that is really important for the show and can't easily be replaced.

      --
      const int one = 65536; (Silvermoon, Texture.cs)
      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
  10. Re:How will that work worldwide? where rights are by omnichad · · Score: 1

    Did you miss the part where what's free is the Apple-produced content? They probably gave themselves worldwide rights, since they were feeling generous.

  11. Re:How will that work worldwide? where rights are by EvilSS · · Score: 2

    If it's Apple Owned content, then they can distribute it as they see fit. For add-on subscriptions it would be based on what's available in the region.

    --
    I browse on +1 so AC's need not respond, I won't see it.
  12. I can just by RickyShade · · Score: 1

    pirate that shit like everything else, right?

  13. Re:The more things change the more they stay the s by Wycliffe · · Score: 3, Informative

    So it's the over-the-air network TV model all over again.
    The content was free then if I had the hardware ( TV and Rabbit ears)

    No, the content was ad supported not free and you could get the hardware from anyone or even build it yourself with enough know how.

    This on the other hand is an attempt at vendor lock-in. Basically, like Amazon and Netflix, if they can have some Apple exclusive hits then they are hoping that it will encourage people to own an Apple device. What Apple doesn't seem to realize is that even at $8/month there is a limit to the number of services a person is going to subscribe to and the more fragmented it becomes, the more likely people are just going to start pirating the shows they don't have access to especially if you have to have a multi hundred dollar device in order to access the show you want to watch.

  14. I really hope... by JDShewey · · Score: 5, Funny

    ...it is a new U2 album!

    1. Re:I really hope... by Anonymous Coward · · Score: 0

      ...it is a new U2 album!

      I'm all for a documentary on rickrolling.

  15. Give away... for *free* by slipped_bit · · Score: 1

    I guess that's better than giving it away for a price...

  16. "Original Content" by Anonymous Coward · · Score: 0

    Is that like a "Netflix Original" where they just take some finished-in-another-country IP and localize it, like is currently being done with Baki?

    captcha: origins

  17. Congratulations...you invented the "Smart TV" by xxxJonBoyxxx · · Score: 1

    >> ...and subscription "channels" which will allow customers to sign up for online-only services, such as those from HBO and Starz

    Congratulations...you invented the "Smart TV".

    But it's an iPhone and/or AppleTV, so it's just like a Vizio...only smaller...and more expensive.

    1. Re:Congratulations...you invented the "Smart TV" by Scarletdown · · Score: 1

      And (yes, I am going there, because based on the Many Worlds hypothesis of the multiverse; this is the universe where I post this) a lot more LGBTWhatever focused content.

      --
      This space unintentionally left blank.
    2. Re:Congratulations...you invented the "Smart TV" by TheFakeTimCook · · Score: 1

      >> ...and subscription "channels" which will allow customers to sign up for online-only services, such as those from HBO and Starz

      Congratulations...you invented the "Smart TV".

      But it's an iPhone and/or AppleTV, so it's just like a Vizio...only smaller...and more expensive.

      Nope, sorry. This is Apple-original content.

      And the Appie TV is a set-top streaming box. It uses your TV screen.

      Do try to keep up. It's only the 5th generation of Apple TV...

    3. Re:Congratulations...you invented the "Smart TV" by Anonymous Coward · · Score: 0

      Who knew??
      Only blind apple worshippers buy crap like apple tv.
      The rest of the world just does not give a shit.

  18. Itâ(TM)s aol with an expencive dongle. by Anonymous Coward · · Score: 0

    We are back to aol âoechannelsâ and keywords all over again but this time itâ(TM)s an upfront dongle and not a monthly charge

  19. Re:How will that work worldwide? where rights are by Anonymous Coward · · Score: 0

    Apple Produced content.

    So they are going to make some SJW, hipster movies or something?

    No Thanks.

  20. Re:How will that work worldwide? where rights are by vlad30 · · Score: 1

    Actually I'm waiting for Asimiov's foundation from apple https://www.theverge.com/2018/... it might be the reason i finally buy an Apple TV

    --
    Your'e all thinking it, I just said it for you
  21. What Apple devices? by Vegan+Cyclist · · Score: 1

    The only Apple devices I happen to still have kicking around are an original iPad, iPhone 4 and old iPod Touch (which has been repurposed as an alarm clock by my bed..actually works fairly well, battery lasts a few weeks in airplane mode!)

    Will I be able to watch these on my iPad, or use my account to log in and watch these elsewhere? Or is it only for recent Apple purchases?

  22. Free? by Anonymous Coward · · Score: 0

    Nothing is free. Especially when it comes to Apple.

    1. Re:Free? by Anonymous Coward · · Score: 0

      Well this is a rare case of getting what you pay for with apple.

  23. Football by Anonymous Coward · · Score: 1

    As an Apple investor, I've been saying this for years. Next time streaming rights to NFL come up for big, Apple should use their huge cash reserves and outbid everyone. Include free streaming on any Apple device (or pull a Sunday Ticket and make it free for a new device for a year or two, then some astronomical price after that). The number of Android converts (along with Apple's per-device margin) would more than make up for the cost.

  24. So, no one pays? by reanjr · · Score: 1

    It seems unlikely to me that Apple is going to find many subscribers outside of their own device network.

  25. Sunday Ticket commercial rights vs home by Joe_Dragon · · Score: 1

    Sunday Ticket commercial rights vs home.

    In Canada streaming only failed (for home use failed) and they started to offer it on cable / satellite again (for commercial it never left them)

    Also if they want commercial they need to be ready to for people to have 8+ devices on one account (with beatable to show 8+ games at the same time on the same account). and deal with people who don't have the bandwidth to stream.

    ATT has a big cell network + satellites + FTTH (Fiber to the Home) andFTTN (Fiber to the Node). Apple does have not any of that.

  26. apple needs apple TV with atsc 3.0 + usb/esata. by Joe_Dragon · · Score: 1

    apple needs apple TV with atsc 3.0 + usb/esata storage add on ports also needs gig-e. They all ready have Dolby Atmos

    local storage is need for DVR + buffering / local downloading of shows from Amazon and Netflix etc. As lots of people don't really have the bandwidth to live stream 4K or higher.

    1. Re:apple needs apple TV with atsc 3.0 + usb/esata. by Wycliffe · · Score: 3, Insightful

      apple needs apple TV with atsc 3.0 + usb/esata storage add on ports also needs gig-e. They all ready have Dolby Atmos

      local storage is need for DVR + buffering / local downloading of shows from Amazon and Netflix etc. As lots of people don't really have the bandwidth to live stream 4K or higher.

      Who cares about 4K? Most people don't yet have the equipment needed to fully do 4k anyways. I pay for the Netflix SD plan because I don't even see an advantage of paying the $2/month extra for the HD plan. 4k is way overrated. The only reason to buy a 4k TV is as a cheap way to get a large desktop for your pc. People can barely tell the difference and even if you can tell the difference, does it really affect the enjoyment of the show?

    2. Re:apple needs apple TV with atsc 3.0 + usb/esata. by Anonymous Coward · · Score: 0

      Of course it makes a difference. I want to see every make-up covered herpes lesion on that porn star's vulva during the money shot!

  27. Remember... by Anonymous Coward · · Score: 0

    if a product is free then you are the product.

    1. Re:Remember... by Anonymous Coward · · Score: 0

      if a product is free then you are the product.

      If something come free with a product, the hater is the tool.

  28. Bullshit nothing apple does is for free by Anonymous Coward · · Score: 0

    there will be a catch*

    * free only to people with the most expensive iphones. The rest of you have to upgrade.

  29. Re:How will that work worldwide? where rights are by Anonymous Coward · · Score: 0

    Actually I'm waiting for Asimiov's foundation from apple https://www.theverge.com/2018/... it might be the reason i finally buy an Apple TV

    Or the more likely outcome: The majority of people who don't use Apple devices will just pirate the "exclusive content"

  30. Re:How will that work worldwide? where rights are by antdude · · Score: 2

    I wonder if this is Apple's own contents.

    --
    Ant(Dude) @ Quality Foraged Links (AQFL.net) & The Ant Farm (antfarm.ma.cx / antfarm.home.dhs.org).
  31. Re:haha by TheFakeTimCook · · Score: 2

    price of content free
    price of service 50 a month or more
    price of iphone 2000 dollars

    look on users face after paying : PRICELESS

    What Service are you talking about?

    And an Apple TV box is only $149, not $2000.

    Stop with the Hate.

  32. Re:How will that work worldwide? where rights are by Anonymous Coward · · Score: 0

    Exactly. Why the hell would you let yourself get trapped into apples ecosystem for the sake of one TV show.

  33. Re:haha by Anonymous Coward · · Score: 0

    STFU Troll

    No one cares about whatever boring crap apple will pull out of its ass and try and call "original content"

  34. Re:Ick. by Anonymous Coward · · Score: 0

    Of course it is. Everything apple does it to sell more overpriced crappy idevices. And given apple lack of imagination and general boringness I'm sure their shows will reflect that.

  35. CK shows they already have all that worked by SuperKendall · · Score: 1

    There certainly are international rights issues at play. Consider Carpool Karaoke, in many places that kind of content needs to licence the music for performance

    That's a good point about Carpool Karaoke, but that is the most complex case - most other content would need to license a small number of songs at most and would mostly have original scores.

    Since Apple already published Carpool Karaoke, it seems like they have ironed all that out anyway.

    They will have to get licences for jurisdictions they want to stream/sell into, same as Netflix.

    Since, again, Carpool Karaoke exists and is available in "over 100 countries" (not sure of exact number), it seems like Apple has already worked that out.

    There is also a pretty large distinction between Netflix and Apple here. Netflix is selling access to content but Apple isn't selling anything here, no money is changing hands. The content is for free for anyone that has bought an Apple device which means all of the money aspect is wrapped up in Hardware sales which Apple already knows how to do worldwide.

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
  36. Re:haha by TheFakeTimCook · · Score: 0

    STFU Troll

    No one cares about whatever boring crap apple will pull out of its ass and try and call "original content"

    And they care even LESS about what some ANONYMOUS COWARD sez.

    FOAD.