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Facebook Lured Advertisers By Inflating Ad-watch Times Up To 900 Percent (arstechnica.com)

Zorro shares a report from The Mercury News: Not only did Facebook inflate ad-watching metrics by up to 900 percent (Warning: source may be paywalled, alternative source), it knew for more than a year that its average-viewership estimates were wrong and kept quiet about it, a new legal filing claims. A group of small advertisers suing the Menlo Park social media titan alleged in the filing that Facebook "induced" advertisers to buy video ads on its platform because advertisers believed Facebook users were watching video ads for longer than they actually were. That "unethical, unscrupulous" behavior by Facebook constituted fraud because it was "likely to deceive" advertisers, the filing alleged. The latest allegations arose out of a lawsuit that the advertisers filed against Mark Zuckerberg-led Facebook in federal court in 2016 over alleged inflation of ad-watching metrics. "Suggestions that we in any way tried to hide this issue from our partners are false," the company told The Wall Street Journal. "We told our customers about the error when we discovered it -- and updated our help center to explain the issue."

"The plaintiffs are seeking class-action status to bring other advertisers into the legal action, plus unspecified damages," reports The Mercury News. "They also want the court to order a third-party audit of Facebook's video-ad metrics."

83 comments

  1. Facebook taking more hits than Mohammed Ali by commodore64_love · · Score: 5, Insightful

    Russian ads... fake news... losing customer data to hacks... caught lying to advertisers about # of views.

    How much more punishment can this company take, before it goes down?

    --
    "I disapprove of what you say, but I will defend to the death your right to say it." - historian Evelyn Beatrice Hall
    1. Re:Facebook taking more hits than Mohammed Ali by ole_timer · · Score: 1

      ...there is no such thing as bad news...only bad reactions...what will they say to this latest crises?

      --
      nothing to see here - move along
    2. Re:Facebook taking more hits than Mohammed Ali by Zaelath · · Score: 3, Interesting

      You're forgetting the massively inflated reach numbers... https://www.theregister.co.uk/...

    3. Re:Facebook taking more hits than Mohammed Ali by euxneks · · Score: 2

      It's not punishment if it's self inflicted...

      --
      in girum imus nocte et consumimur igni
    4. Re:Facebook taking more hits than Mohammed Ali by ole_timer · · Score: 1

      to fall on one's own sword, to take one for the team, etc., is considered an honor in some places...

      --
      nothing to see here - move along
    5. Re:Facebook taking more hits than Mohammed Ali by ole_timer · · Score: 1

      and farmville -> cambridge analytica...

      --
      nothing to see here - move along
    6. Re:Facebook taking more hits than Mohammed Ali by viperidaenz · · Score: 1

      Pretty sure the SlashTurds said don't use Google+, Google will just cancel the project after a few years like they do with everything else that doesn't bring in ad revenue.

    7. Re:Facebook taking more hits than Mohammed Ali by rtb61 · · Score: 3, Interesting

      Technically from the point of view of investors, Facebook should be rewarded for it's extremely successful self marketing con and those who should be punished with a rapid firing, those who bought that worthless ad space, it's capitalism baby.

      Those marketing idiots that bought worthless ad space, might just keep their jobs if they get the money back. These are the small players, how about the big advertisers, they could strip mine Facebook to death, they will be paying attention, especially during discovery.

      All the internet marketing engines are going to come under increasing value auditing, what they really produce, what they really sell, how capable they really are and how much their ad space is really worth. Reality is, they simply advertise too much really shit stuff and the marketing of that, tarnishes every high quality product they try to market. From the consumers point of view, you see an ad for some shite bit of rubbish out of China and the next ad you see, right along side of that, Mercedes, they an erection dysfunction herbal remedy and then, Yves Saint Laurent, then online gambling in some tax haven, then Coca Cola, then a blatant ponzi scheme, then an actual government advertisement (seriously you want people to believe you mixing you advertisement with that rubbish). You get the problem, quality advertising used to be completely separate from junkvertising, now they are right along side each other. Some stupid make you penis grow ad, right along side a Samsung Phone ad, yeah the penis ad by associating damages the market penetration of the Samsung ad, it comes off just as limp as the bigger penis ad.

      Why was very little said earlier, hey, we liked the free content and fuck advertising, quite humorous to see the scammers at Facebook, Google, M$ et al conning all the advertisers. The platform leaves an image, mix junkvertising with quality product information and well, hang around with wild dogs and expect fleas. Of course they lie about the virtues of their advertising platform, that is their number one advertising product, themselves and of course they track the individuals buying their add space, to ensure, those targeted individuals see their ads all of the fucking time, suckers (the customers, oh no, they hardly ever see your ad and when they do it is buried under a flood of junkvertising)

      --
      Chaos - everything, everywhere, everywhen
    8. Re:Facebook taking more hits than Mohammed Ali by e432776 · · Score: 5, Funny

      I'm beginning to think Facebook is not a very ethical company!

    9. Re:Facebook taking more hits than Mohammed Ali by radja · · Score: 1

      Lying to advertisers makes them just a little more ethical though

      --

      No one can understand the truth until he drinks of coffee's frothy goodness.
      --Sheikh Abd-Al-Kadir, 1587
    10. Re:Facebook taking more hits than Mohammed Ali by Daralantan · · Score: 1

      Flutter like a butterfly, sting yourself like(????) a bee.

    11. Re:Facebook taking more hits than Mohammed Ali by Daralantan · · Score: 1

      Some stupid make you penis grow ad, right along side a Samsung Phone ad, yeah the penis ad by associating damages the market penetration of the Samsung ad, it comes off just as limp as the bigger penis ad.

      That, or increase the number of D pics that are being sent.

    12. Re:Facebook taking more hits than Mohammed Ali by Anonymous Coward · · Score: 0

      HA!

    13. Re:Facebook taking more hits than Mohammed Ali by kisrael · · Score: 1

      Facebook still offers a formula that might be unique on the Internet; a hard to replicate (if only because of the Metcalfe's law / fax machine effect) blend of using real-word identities and relationships to get and give attention, with a lot of work put into making a UI that is friendly enough for non-techies but still pretty feature rich (thinking of how easy it to throw up a photo gallery - and also get an audience for it)

      I don't see people abandoning it en masse, and as long as they can find some way of monetizing the people who are there, they will remain a predominant player.

      I wish it was all the old, independent web and blogsphere where anyone could hang up their shingle, but that paradigm has died out to the "wall"/stream amalgamated views of tumblr, twitter, instagram etc - and Facebook is the only of those really nailing the "real life" aspect.

      --
      SO YOU'RE GOING TO DIE: The Comic for Dealing with Death
    14. Re: Facebook taking more hits than Mohammed Ali by Doloresanto · · Score: 1

      As much as needed for it to go down for good.

  2. Honest Mistake by sexconker · · Score: 4, Funny

    It was an honest mistake, and I'll be sure to have my team follow up with you on the details, Congressman.

    1. Re:Honest Mistake by Anonymous Coward · · Score: 0

      I don't think it matters how honest the mistake was, in this case. Advertisers are not kind people. Legit or not, they feel like they were ripped off, and so they want their money back.

      They have their fangs out. They want blood.

    2. Re:Honest Mistake by viperidaenz · · Score: 1

      This is the United States of America, where democracy and justice thrives. It depends who makes the biggest campaign donations.

    3. Re:Honest Mistake by Anonymous Coward · · Score: 0

      *sips water*

    4. Re:Honest Mistake by Anonymous Coward · · Score: 0

      They'll blame it on some nameless, faceless AI.

  3. Facebook has ads? by Anonymous Coward · · Score: 0

    Who knew!

    1. Re:Facebook has ads? by Anonymous Coward · · Score: 0

      What we have here is a situation where the most blatantly deceitful Industry in history is bitching because they themselves may have been deceived. Cry me a fucking river; the Admen could actually go work for living, like sucking off Congressmen in the dark alleys off K Street for five bucks a pop.
      That Herb Tarlek, he sure had a purty mouth...

  4. Follow the money by Anonymous Coward · · Score: 0

    Should be interesting to watch the heads of these companies, suckers of liberal balls all, continue aglow to them as the trial lawyers and their lawsuite start regular assaults on their money, then donate to the Democrats.

    Has nothing to do with lawsuit-sympathetic laws being passed, I'm sure.

    1. Re:Follow the money by Zontar+The+Mindless · · Score: 1

      Sorry, could you repeat that in English, please? Thanks!

      --
      Il n'y a pas de Planet B.
    2. Re:Follow the money by youngone · · Score: 1

      That particular A/C probably identifies as a conservative (or maybe even a libertarian) so the only thing that really matters is that his team wins. br> Even if the world burns down, it won't matter because "liberal tears".

    3. Re: Follow the money by Anonymous Coward · · Score: 0

      Itâ(TM)s an alt-right pseudo-AI that 4chanâ(TM)s been cooking up.

  5. Re:Are there tech companies that don't do this? by Narcocide · · Score: 2

    Well, fudging the numbers to some degree is necessary. The degree to which Facebook has done it here however is unprecedented when combined with how many big advertisers they've defrauded for how long and for how much.

  6. Sigh by Anonymous Coward · · Score: 0

    Fuck Zuck!

  7. So between zero and 8 times more. by Anonymous Coward · · Score: 0

    I'm all for flogging a live pathogen, but why do "reporters" nowadays always have to find the number that sounds biggest?
    The contrast to my subject line, which says the exact same thing, but sounds the smallest, highlights how much bullshit is in there.

    Also, "up to" is its own cancer. What if we told employerd that we will work "up to 23 hours a day", and then do fuck-all, and tell them they should have found the convenient hidden interpretations in *our* contract, that the judge will have to accept!

    1. Re: So between zero and 8 times more. by Anonymous Coward · · Score: 0

      I have up to five gallons of diarrhea to dump right now.

  8. Commerce IS deceit by sgage · · Score: 3, Insightful

    After a corporation attains a certain size, it's all cheating, rigging, corrupting, deceiving. 'Advertising' and 'marketing'. I.e., deceit. 'Twas ever thus, and is still, and will always be. Big business is dirty. It's only a matter of what has been found out. MS, Apple, Google, all reached a certain size and became evil. Facebook is different - it was evil from day one :-)

    1. Re:Commerce IS deceit by Le+Marteau · · Score: 1

      Well, yeah. Companies are created by and run by people, and as such, they reflect the tendencies of their creators.

      Who do you know that never lies? That never has cheated at anything. Being outraged that companies reflect the people who created them is kind of silly. Homo sapiens is a flawed species in many ways, and his creations, as products of his mind, are going to reflect those flaws.

      --
      Mod down people who tell people how to mod in their sigs
    2. Re:Commerce IS deceit by sgage · · Score: 2

      Exactly. And when corporations achieve a certain wealth, they are able to take all these oh-too-human foibles to the extreme. And they do. Every time. It doesn't matter who the founders were, because by the time a corporation gets that big, the bean counters and marketers are in charge. Happens. Every. Time.

    3. Re:Commerce IS deceit by Anonymous Coward · · Score: 1

      Good thing when governments get big, they don't take these foibles to the extreme.

  9. 5 seconds by Anonymous Coward · · Score: 0

    Who is not an expert at clicking 'skip ad' at 5.00000001 seconds by this point?

    What **(&^ advertiser wouldn't know that people are good at at least 5.001 second clicks? Even my grandmother could get close to 5.01 seconds after

  10. Autoplay by Anonymous Coward · · Score: 5, Insightful

    Advertising is why Autoplay is defaulted to on, to defraud the advertisers stats, yes your video was served to [everyuser] in your demographic, wether a human actually requested it is something we measure but are not telling you, we served your advert to a device, job done, fuck you, pay us.

    1. Re:Autoplay by Daralantan · · Score: 1

      I feel like I recall something mentioning this 1-2 years ago. Stating that facebook was initially reporting the ads as having been fully watched, even if the video had only been on for 1 second. It was changed and cited as an error at that time also. Or is this the same event?

  11. Security pros QUOTED on hosts by Anonymous Coward · · Score: 0

    "classic Windows hosts trick to block the Coinhive or Crypto-Loot domains" - https://www.bleepingcomputer.com/news/security/a-new-player-joins-coinhive-on-the-browser-cryptojacking-scene/ - BLEEPING COMPUTER

    ZD NET http://www.zdnet.com/article/how-to-use-a-hosts-file-to-improve-your-internet-experience/ "Hosts files really shine by letting you block ads, spyware sites, malware sites, & tracking sites"

    SANS ("A related approach to the DNS issue is to create a hosts file on each system that sends requests for spyware to some place else" hosts by myself & RAMU right @ START of "malware explosion" mid 2005 on) https://isc.sans.edu/forums/di...

    Aryeh Goretsky/ESET/NOD32: hosts = good security https://it.slashdot.org/comments.pl?sid=7442373&cid=49747129/

    Oliver Day (SYMANTEC/SECURITYFOCUS) http://www.securityfocus.com/columnists/491/

    Spybot S&D uses hosts.

    APK

    P.S.=> Malwarebytes' hpHosts hosts & RECOMMENDS my program forum.hosts-file.net/viewtopic.php?f=5&t=4290

  12. Hosts efficacy recently vs. threats by Anonymous Coward · · Score: 0

    "It's working: Neville... it's working!" See subject & results from the past month https://it.slashdot.org/commen... https://it.slashdot.org/commen... & https://it.slashdot.org/commen... + https://it.slashdot.org/commen... + https://it.slashdot.org/commen... https://it.slashdot.org/commen... that's only recently while I've been on Linux (few months now only) & 100's of times vs. MANY other botnets/malwares etc. in the past circa 2006-early 2018 while I was on Windows: CONCRETE VISIBLE UNDENIABLE REALITY (see those links as proof).

    P.S.=> ... & that's ONLY what /. reported on (there are FAR more)... apk

  13. Registered /.ers reviews #1/5 by Anonymous Coward · · Score: 0

    Your software is just fine - well written, functional... I'm going to continue using the Host File Engine by mmell February 17, 2017

    Your premise that hostfiles are a good way to deal with advertising and malvertising is quite valid - by JazzLad April 20, 2016

    his hosts program is actually pretty good by xenotransplant August 10 2015

    his hosts tool is actually useful for those cases in which one does indeed want to locally block stuff outright while consuming minimum system resources by alexgieg September 25 2015

    I like your host file system by Karmashock September 09 2015

    that APK guy, I use his host file by rogoshen1 Tuesday March 03, 2015

    I personally use a HOSTS file blocker produced from a genius called APK by 110010001000 October 27 2017

    * For the Win32/64 model...

    APK

    P.S.=> Linux model's faster/more efficient/better MERGE feature too - More coming... apk

  14. Registered /.ers reviews #2/5 by Anonymous Coward · · Score: 0

    Apk has the answer for that - really... kill automatic updates by adding a hosts file entry setting updates.steam.com or whatever to 127.0.0.1. You have to find the right hostname for each software you want to block updates on by raymorris (2726007) on Friday July 06, 2018

    APK your posts on this and the hosts file posts, and more, have never been in error and/or bad advice by BlueStrat (756137) on Wednesday June 21, 2017

    I support APK's stand on the hosts file and can't see why it's not used more than it is. My hosts file is 144247 lines long (4,332 Kb) it & a firewall serves me very well - by Trax3001BBS (2368736)

    ABP is insufficient as a solid hosts file does everything APK reminds us about fast turtle September 17 2013

    You need APK's hosts file - by Teun (17872) on Wednesday August 06, 2014

    * For the Win32/64 model...

    APK

    P.S.=> Linux model's faster/more efficient + BETTER merge feature - More coming... apk

  15. Registered /.ers reviews #3/5 by Anonymous Coward · · Score: 0

    Actually, APK is totally right on this count. Adblock Plus on Firefox mobile is a dog on older, or lower end, phones. A hostfile based adblocker makes for a much better experience in this context. Of course, your phone has to be rooted, which isn't the case with Firefox + adblock." - by chihowa on Saturday May 16, 2015

    APK solution STILL relevant Thud457 June 11 2015

    In a footnote, I would like to note that I find your hosts file admirable - by vel-ex-tech (4337079) on Tuesday November 24, 2015

    APK's monolithic hosts file is looking pretty good at the moment - by Culture20 on Thursday November 17

    you're right about hosts files - by drinkypoo (153816) on Thursday May 26

    APK, I know people give you a lot of shit regarding hosts, but please don't ever stop - by nasredin (958927) on Friday June 12, 2015 @03:34PM

    * For the Win32/64 model...

    APK

    P.S.=> Linux model's faster/more efficient + BETTER merge feature - More coming... apk

  16. Registered /.ers reviews #4/5 by Anonymous Coward · · Score: 0

    APK is kinda right... I've given up on JS based adblocking and gone to blackholing in /etc/hosts, just like it was back in the 90s. The computational load has gotten intolerable for any ad-blocking using JS. I've tried his hosts file generating software. It works. - by bmo (77928) on Thursday October 15, 2015

    get around to 'installing' a hosts file list, not sure which one, likely the one from someonewhocares.org. If it works as well as what I used for a while about ten years ago, I'll be happy. And grateful to APK for the lesson and the reminder. - by kermidge (2221646) on Wednesday March 27

    I actually went and downloaded a 16k line hosts file and started using that after seeing that post, you know just for trying it out. some sites load up faster. - by gl4ss (559668) on Thursday November 17

    dammit MS, you proved APK right about something by lgw

    * For the Win32/64 model...

    APK

    P.S.=> Linux model's faster/more efficient + BETTER merge feature - More coming... apk

  17. Registered /.ers reviews #5/5 by Anonymous Coward · · Score: 0

    (APK) is still right a hosts file really does work. It even blocked a some of the video ads that were inserted into a stream OrangeTide February 10 2016

    the Host File Engine performs exactly as promised - by mmell (832646) on Thursday February 16, 2017

    I do use APK's host file on all my systems at home by OrangeTide December 01 2017

    I've never tried to belittle (APK's work), I've flat out said it's good - by BronsCon (927697) on Thursday February 11, 2016 @06:48PM (#51491263)

    (Toss on 100,000++ users worldwide too!)

    * For the Win32/64 model...

    APK

    P.S.=> Linux model's faster/more efficient + BETTER merge feature... apk

  18. No shit? by viperidaenz · · Score: 1

    Unethical, unscrupulous behaviour from an unethical, unscrupulous company!
    Who would have thought...

  19. Re:That's ok: I reduce ad watch times to ZERO by viperidaenz · · Score: 1

    APK hosts file is completely bypassed by DNS over HTTPS, being implemented by both Firefox and Chrome.
    APK host files use zero extra resources from your computer, as it does absolutely nothing!

  20. Re:Are there tech companies that don't do this? by viperidaenz · · Score: 1

    You're just jealous you didn't scam the advertisers first.

  21. WTF is a browser doing the IP stack's job? by Anonymous Coward · · Score: 0

    FIREFOX about:config to STOP that bs (wtf is a browser overriding the IP stack for?): network.dnsCacheEntries 0 & network.trr.mode to 5 (SHUTS IT OFF) & network.trr.uri (set to 208.67.222.222) & extensions.pocket.enabled = FALSE

    * DONE!

    APK

    P.S.=> I don't use GOOGLE's browsers (Chome etc.) - that one's on you, or anyone else, replying... apk

  22. Honest coding error by Anonymous Coward · · Score: 0

    ads_watched = ads_watched * 9;

    1. Re:Honest coding error by Anonymous Coward · · Score: 0

      That was before they fixed it. you made a one by off error in your coding error.

  23. Re:WTF is a browser doing the IP stack's job?' by Anonymous Coward · · Score: 0

    The DNS resolver is NOT part of the IP stack. It's an application level protocol that is usually done over UDP(sometimes TCP as well). The IP stack itself doesn't care about a DNS name, all it wants to get is an IP address provided from userspace.

    Mind you most operating systems do come with a built in resolver of some sort, but often these have serious limitations.

    For example, on most Unix type systems, the gethostbyname interface does not lend itself well to event loop style programming because it blocks. The typical solution has been to use an alternate DNS library like c-ares or adns. You can even use those libraries on Windows if you like and bypass it's DNS resolver as well.

    There are many pieces of software out there that explicitly ignore anything to do with /etc/hosts and only fetch the nameservers from resolv.conf or similar. That's the problem with hosts files any piece of software is perfectly free to ignore it entirely!

    I figured you of all people would know this.

  24. Hosts IS a built-in native resolver by Anonymous Coward · · Score: 0

    Hosts IS a built-in native resolver (filter for IP stack itself, no layered slowing overhead driver either). The most efficient (once cached by a kernelmode diskcaching subsystem) & fastest BUILT-IN RESOLVER is hosts FILES + core of the IP stack itself using it.

    DNS = slower & loaded w/ security issues that I avoid using hosts resolving faster from local system RAM (pure kernelmode) w/ hosts. It's one of those BUILT-IN RESOLVERS (doesn't need FILTERING LAYERED DRIVERS either - TCPip.sys uses it directly, no overheads as noted above (faster/less complexity risk in security) & MORE EFFICIENT less moving parts (faster than REMOTE possibly down OR poisoned DNS).

    APK

    P.S.=> I know more about it than you do & HOW to make it perform not only FASTER but SAFER & more RELIABLY (than a kaminsky flaw poisoned DNS server redirected to malicious things OR a DNS being down)... apk

    1. Re:Hosts IS a built-in native resolver by Anonymous Coward · · Score: 0

      On unix at least the /etc/hosts stuff is only in client libraries. That is in the libc, NOT the kernel. In glibc, its also got to go through the nsswitch crap. On Windows the case may be different, but still any piece of software is more than free to skip the OS resolver. I've done this myself, mostly because the Windows resolver is a pile of crap.

      Also scanning /etc/hosts is a linear process, that is O(n). Disk caching is really the minor part of it. I'm not saying that DNS is better, but /etc/hosts isn't in the kernel like you think it is. If you have a massive hosts file, it will take some time to scan it. It's still probably faster than DNS, but it's not without its faults.

    2. Re:Hosts IS a built-in native resolver by Anonymous Coward · · Score: 0

      When you have millions of entries in your hosts file like APK does it runs like dog shit. He also believes the the hosts cache that the OS keeps has something to do with where it appears in his hosts file instead of when that host was last looked up. APK isn't very smart but then we have all know that for a long time. He is an embarrassment to the mentally disabled.

  25. Re:That's ok: I reduce ad watch times to ZERO by Anonymous Coward · · Score: 0

    Why don't you go fist your own asshole instead of posting this useless garbage. It would be much more productive.

  26. Hahahaha ya feelin' a bit 'tight'/'hot'? by Anonymous Coward · · Score: 0

    See subject: Yea - you are *chortle/snicker* after https://tech.slashdot.org/comm...

    * RoTfLmAo...

    APK

    P.S.=> YOU did THAT, to yourself... apk

  27. self-watchers by Tom · · Score: 1

    Because when you buy ads from a company whose business model is ads, you can absolutely certainly trust the measurements and statistics that they are making themselves about the effectiveness of theirs ads delivered through their platform to their users.

    That requires an extraordinary level of stupid.

    --
    Assorted stuff I do sometimes: Lemuria.org
    1. Re: self-watchers by sound+vision · · Score: 1

      Extraordinary Stupids are Facebook's bread and butter. FB is in position to plug each and every one of them into the Matrix. They will work at that until someone drives the stake fully through their cardiac muscle.
      90% likelihood you are plugged in right now, with their script running on this very comment page.

  28. 5$ by Anonymous Coward · · Score: 1

    If you spent 5$ on advertising, anyone with half a brain focused on results would have noticed that the advertised results and what you get are completely off and that the overall advertisement functionality is a sham. Spending 5 or 6 digit values on the same bloody thing without any sort of proof of concept is pretty much your own failure, blindly giving your money away. Now people are upset and are looking for the scapegoat - pointing fingers at everyone but themselves...

  29. click fraud equivalent by Anonymous Coward · · Score: 0

    Facebook first wave of,,, ahem, retired employees danced into mainstream society with an unimaginable wealth, impossible probabilities of replicating their life success ever again and the certain distraught from ' click fraud' that they had encountered.

    I'm not surprised but amazed Facebook, the company, integrated that into their business model without coming under suspicion over a decade later

  30. One good turn deserves another by Anonymous Coward · · Score: 0

    advertisers spend all their time lying to people and then act all shocked that people would lie to them.

  31. It's already beyond 50% dead. by Anonymous Coward · · Score: 0

    More than 50% of the young people don't have a Facebook account anymore.

    The rest is merely inertia.

  32. Isn't called FAKEbook, for nothing by p51d007 · · Score: 1

    Ya know?

  33. I never said DNS is in the kernel by Anonymous Coward · · Score: 0

    See subject: Where'd I say that? Show us a quote of me saying that. You can't. You did not I. What you state doesn't matter here either.

    Hosts IS a native resolver FILTER for the IP stack itself & you can change resolver order easily too e.g. in Windows thus:

    Windows Registry Editor Version 5.00

    [HKEY_LOCAL_MACHINE\SYSTEM\CurrentControlSet\Services\Tcpip\ServiceProvider]
    "DnsPriority"=dword:00000006
    "HostsPriority"=dword:00000005
    "LocalPriority"=dword:00000007
    "NetbtPriority"=dword:00000008

    (LOWEST IS HIGHEST PRIORITY (& by default iirc, in Windows 7, hosts IS the 1st resolver).

    Lastly: I NEVER SAID DNS WAS IN THE KERNEL

    APK

    P.S.=> I used lower #'s than the std. ones to illustrate here but it is something you can see/check yourself - it's no diff. on *NIX just set up in an area that's diff. via files vs. registry (they're all derived from the base BSD stack anyhow afaik)... apk

  34. Registered /.ers disagree w/ you #1/5 by Anonymous Coward · · Score: 0

    Your software is just fine - well written, functional... I'm going to continue using the Host File Engine by mmell February 17, 2017

    Your premise that hostfiles are a good way to deal with advertising and malvertising is quite valid - by JazzLad April 20, 2016

    his hosts program is actually pretty good by xenotransplant August 10 2015

    his hosts tool is actually useful for those cases in which one does indeed want to locally block stuff outright while consuming minimum system resources by alexgieg September 25 2015

    I like your host file system by Karmashock September 09 2015

    that APK guy, I use his host file by rogoshen1 Tuesday March 03, 2015

    I personally use a HOSTS file blocker produced from a genius called APK by 110010001000 October 27 2017

    * SEE SUBJECT & TELL US: How does EATING YOUR WORDS taste?

    APK

    P.S.=> You're already VASTLY OUTNUMBERED but many more are coming

  35. Registered /.ers disagree w/ you #2/5 by Anonymous Coward · · Score: 0

    Apk has the answer for that - really... kill automatic updates by adding a hosts file entry setting updates.steam.com or whatever to 127.0.0.1. You have to find the right hostname for each software you want to block updates on by raymorris (2726007) on Friday July 06, 2018

    APK your posts on this and the hosts file posts, and more, have never been in error and/or bad advice by BlueStrat (756137) on Wednesday June 21, 2017

    I support APK's stand on the hosts file and can't see why it's not used more than it is. My hosts file is 144247 lines long (4,332 Kb) it & a firewall serves me very well - by Trax3001BBS (2368736)

    ABP is insufficient as a solid hosts file does everything APK reminds us about fast turtle September 17 2013

    You need APK's hosts file - by Teun (17872) on Wednesday August 06, 2014

    APK

    P.S.=> You EATING YOUR WORDS != GOOD NUTRITION... apk

  36. Registered /.ers disagree w/ you #3/5 by Anonymous Coward · · Score: 0

    Actually, APK is totally right on this count. Adblock Plus on Firefox mobile is a dog on older, or lower end, phones. A hostfile based adblocker makes for a much better experience in this context. Of course, your phone has to be rooted, which isn't the case with Firefox + adblock." - by chihowa on Saturday May 16, 2015

    APK solution STILL relevant Thud457 June 11 2015

    In a footnote, I would like to note that I find your hosts file admirable - by vel-ex-tech (4337079) on Tuesday November 24, 2015

    APK's monolithic hosts file is looking pretty good at the moment - by Culture20 on Thursday November 17

    you're right about hosts files - by drinkypoo (153816) on Thursday May 26

    APK, I know people give you a lot of shit regarding hosts, but please don't ever stop - by nasredin (958927) on Friday June 12, 2015 @03:34PM

    APK

    P.S.=> Are you ENJOYING the taste of EATING YOUR WORDS yet?... apk

  37. Registered /.ers disagree w/ you #4/5 by Anonymous Coward · · Score: 0

    APK is kinda right... I've given up on JS based adblocking and gone to blackholing in /etc/hosts, just like it was back in the 90s. The computational load has gotten intolerable for any ad-blocking using JS. I've tried his hosts file generating software. It works. - by bmo (77928) on Thursday October 15, 2015

    get around to 'installing' a hosts file list, not sure which one, likely the one from someonewhocares.org. If it works as well as what I used for a while about ten years ago, I'll be happy. And grateful to APK for the lesson and the reminder. - by kermidge (2221646) on Wednesday March 27

    I actually went and downloaded a 16k line hosts file and started using that after seeing that post, you know just for trying it out. some sites load up faster. - by gl4ss (559668) on Thursday November 17

    dammit MS, you proved APK right about something by lgw

    APK

    P.S.=> Your words YOU'RE EATING: You choking on them yet?... apk

  38. Registered /.ers disagree w/ you #5/5 by Anonymous Coward · · Score: 0

    (APK) is still right a hosts file really does work. It even blocked a some of the video ads that were inserted into a stream OrangeTide February 10 2016

    the Host File Engine performs exactly as promised - by mmell (832646) on Thursday February 16, 2017

    I do use APK's host file on all my systems at home by OrangeTide December 01 2017

    I've never tried to belittle (APK's work), I've flat out said it's good - by BronsCon (927697) on Thursday February 11, 2016 @06:48PM (#51491263)

    APK

    P.S.=> YOU'RE OUTNUMBERED DOZENS TO 1 - toss on 100,000++ users of my program worldwide too... apk

  39. Hosts is a file, files get cached... apk by Anonymous Coward · · Score: 0

    Hosts is a file & files get cached (fact): Accesses faster that way on re-access, pure kernelmode no context switch (unless hosts changes & it reloads again pure kernelmode access, NO buggy w/ large hosts files USERMODE SLOW like Windows buggy DNS cache service is https://blogs.msmvps.com/acefe... (not a kernelmode driver, dnscache usermode service)).

    Doesn't run SLOW - look @ 5 sets of users I posted telling you FAR DIFFERENT... why? THEY FOLLOW DIRECTIONS my program gives them (to disable the USERMODE SLOW BUGGY dnscache service that lags on large hosts files & HAS SECURITY ISSUES too).

    I keep my top 100 fav sites @ TOP of hosts & cached too LOCALLY IN RAM is the FASTEST POSSIBLE RESOLVER (& is safer than dns redirect poisoned SLOWER remote DNS).

    The rest of the 5 million entries ARE BLOCKED - I could care less "how fast" those are gotten to - I NEVER INTEND TO GET TO THEM & TTL does the rest.

    APK

    P.S.=> YOU LOSE... apk

  40. That's ok: I reduce ad watch times to ZERO by Anonymous Coward · · Score: 0

    See subject: Via APK Hosts File Engine 2.0++ 64-bit for Linux/BSD h t t p : / / a p k . i t - m a t e . c o . u k / A P K H o s t s F i l e E n g i n e F o r L i n u x . z i p

    Yields more security/speed/reliability/anonymity vs. any 1 solution (99% of threats use hostnames vs. IP address most firewalls use) more efficiently/FASTER + NATIVELY 4 less.

    Vs. "Bolt on 'MoAr' illogic-logic" slowing you hosts speed u up 2 ways: Adblocks + Hardcode fav. sites u spend most time @ vs. competition loaded w/ security bugs (DNS/AntiVir) + overheads slowing u (messagepass 'souled-out' to advertisers easily detected & blocked addons + firewall filtering drivers) & their complexity leads to exploitation!

    * ONLY 1 of its kind in GUI 4 Linux/BSD!

    (Better vs. Windows model in speed/efficiency/merge)

    APK

    P.S.=> Protects vs. script trackers/ads/DNS request tracking + redirect poisoned or downed DNS/botnets/malware downloads/malcript/email malicious payloads... apk

  41. Security pros etc. QUOTED on hosts by Anonymous Coward · · Score: 0

    "classic Windows hosts trick to block the Coinhive or Crypto-Loot domains" - https://www.bleepingcomputer.com/news/security/a-new-player-joins-coinhive-on-the-browser-cryptojacking-scene/ - BLEEPING COMPUTER

    ZD NET http://www.zdnet.com/article/how-to-use-a-hosts-file-to-improve-your-internet-experience/ "Hosts files really shine by letting you block ads, spyware sites, malware sites, & tracking sites"

    SANS ("A related approach to the DNS issue is to create a hosts file on each system that sends requests for spyware to some place else" hosts by myself & RAMU right @ START of "malware explosion" mid 2005 on) https://isc.sans.edu/forums/di...

    Aryeh Goretsky/ESET/NOD32: hosts = good security https://it.slashdot.org/comments.pl?sid=7442373&cid=49747129/

    Oliver Day (SYMANTEC/SECURITYFOCUS) http://www.securityfocus.com/columnists/491/

    Spybot S&D uses hosts.

    APK

    P.S.=> Malwarebytes' hpHosts hosts + RECOMMENDS my program forum.hosts-file.net/viewtopic.php?f=5&t=4290

  42. Hosts efficacy recently vs. threats by Anonymous Coward · · Score: 0

    "It's working: Neville... it's working!" See subject & results from the past month https://it.slashdot.org/commen... https://it.slashdot.org/commen... & https://it.slashdot.org/commen... + https://it.slashdot.org/commen... + https://it.slashdot.org/commen... https://it.slashdot.org/commen... that's only recently while I've been on Linux (few months now only) & 100's of times vs. MANY other botnets/malwares etc. in the past circa 2006-early 2018 while I was on Windows: CONCRETE VISIBLE UNDENIABLE REALITY (see those links as proof).

    P.S.=> ... & that's ONLY what /. reported on (there are FAR more)... apk

  43. Registered /.ers reviews #1/5 by Anonymous Coward · · Score: 0

    Your software is just fine - well written, functional... I'm going to continue using the Host File Engine by mmell February 17, 2017

    Your premise that hostfiles are a good way to deal with advertising and malvertising is quite valid - by JazzLad April 20, 2016

    his hosts program is actually pretty good by xenotransplant August 10 2015

    his hosts tool is actually useful for those cases in which one does indeed want to locally block stuff outright while consuming minimum system resources by alexgieg September 25 2015

    I like your host file system by Karmashock September 09 2015

    that APK guy, I use his host file by rogoshen1 Tuesday March 03, 2015

    I personally use a HOSTS file blocker produced from a genius called APK by 110010001000 October 27 2017

    * For the Win32/64 model.

    APK

    P.S.=> Linux model's faster/more efficient/better MERGE feature too - More coming... apk

  44. Registered /.ers reviews #2/5 by Anonymous Coward · · Score: 0

    Apk has the answer for that - really... kill automatic updates by adding a hosts file entry setting updates.steam.com or whatever to 127.0.0.1. You have to find the right hostname for each software you want to block updates on by raymorris (2726007) on Friday July 06, 2018

    APK your posts on this and the hosts file posts, and more, have never been in error and/or bad advice by BlueStrat (756137) on Wednesday June 21, 2017

    I support APK's stand on the hosts file and can't see why it's not used more than it is. My hosts file is 144247 lines long (4,332 Kb) it & a firewall serves me very well - by Trax3001BBS (2368736)

    ABP is insufficient as a solid hosts file does everything APK reminds us about fast turtle September 17 2013

    You need APK's hosts file - by Teun (17872) on Wednesday August 06, 2014

    * For the Win32/64 model.

    APK

    P.S.=> Linux model's faster/more efficient + BETTER merge feature - More coming... apk

  45. Registered /.ers reviews #3/5 by Anonymous Coward · · Score: 0

    Actually, APK is totally right on this count. Adblock Plus on Firefox mobile is a dog on older, or lower end, phones. A hostfile based adblocker makes for a much better experience in this context. Of course, your phone has to be rooted, which isn't the case with Firefox + adblock." - by chihowa on Saturday May 16, 2015

    APK solution STILL relevant Thud457 June 11 2015

    In a footnote, I would like to note that I find your hosts file admirable - by vel-ex-tech (4337079) on Tuesday November 24, 2015

    APK's monolithic hosts file is looking pretty good at the moment - by Culture20 on Thursday November 17

    you're right about hosts files - by drinkypoo (153816) on Thursday May 26

    APK, I know people give you a lot of shit regarding hosts, but please don't ever stop - by nasredin (958927) on Friday June 12, 2015 @03:34PM

    * For the Win32/64 model.

    APK

    P.S.=> Linux model's faster/more efficient + BETTER merge feature - More coming... apk

  46. Registered /.ers reviews #4/5 by Anonymous Coward · · Score: 0

    APK is kinda right... I've given up on JS based adblocking and gone to blackholing in /etc/hosts, just like it was back in the 90s. The computational load has gotten intolerable for any ad-blocking using JS. I've tried his hosts file generating software. It works. - by bmo (77928) on Thursday October 15, 2015

    get around to 'installing' a hosts file list, not sure which one, likely the one from someonewhocares.org. If it works as well as what I used for a while about ten years ago, I'll be happy. And grateful to APK for the lesson and the reminder. - by kermidge (2221646) on Wednesday March 27

    I actually went and downloaded a 16k line hosts file and started using that after seeing that post, you know just for trying it out. some sites load up faster. - by gl4ss (559668) on Thursday November 17

    dammit MS, you proved APK right about something by lgw

    * For the Win32/64 model.

    APK

    P.S.=> Linux model's faster/more efficient + BETTER merge feature - More coming... apk

  47. Registered /.ers reviews #5/5 by Anonymous Coward · · Score: 0

    (APK) is still right a hosts file really does work. It even blocked a some of the video ads that were inserted into a stream OrangeTide February 10 2016

    the Host File Engine performs exactly as promised - by mmell (832646) on Thursday February 16, 2017

    I do use APK's host file on all my systems at home by OrangeTide December 01 2017

    I've never tried to belittle (APK's work), I've flat out said it's good - by BronsCon (927697) on Thursday February 11, 2016 @06:48PM (#51491263)

    (Toss on 100,000++ users worldwide too!)

    * For the Win32/64 model.

    APK

    P.S.=> Linux model's faster/more efficient + BETTER merge feature... apk

  48. RoTfLmAo @ U & why? U tried hiding this by Anonymous Coward · · Score: 0

    See subject & YOU tried to "downmod hide" where I shot you to pieces https://tech.slashdot.org/comm... TRYING to put words in my mouth I never said!

    DNS in kernel? I never said that https://tech.slashdot.org/comm...

    +

    Hosts (unlike DNS) IS a NATIVE resolver (no security issue riddled SLOWER remote DNS that TRACKS YOU too) https://tech.slashdot.org/comm... (not "Bolt-on-'MoAr'" ILLOGIC-LOGIC in slower usermode (in Windows' cache service, Linux afaik has none)).

    Faster vs. remote DNS!

    ADVERTISERS + browser makers ENSLAVED by silver purse strings WANT to f up your browser ao it's an ADVERTISING MACHINE (subject to DNS down/REDIRECT POISONED THEIR stupid way that has messagepass overheads galore & more MOVING PARTS for EXPLOIT)?

    FF can be altered to NORMAL https://tech.slashdot.org/comm...

    * I OVERRODE your PUNY effete "wannabe weapon" the ABUSED DOWNMOD & I just REPOSTED nullifying it https://tech.slashdot.org/comm... running you DRY of abused downmodpoints.

    APK

    P.S.=> YOU FAIL

  49. LMAO @ trolls who TRIED to "hide" this by Anonymous Coward · · Score: 0

    LMAO @ trolls who TRIED to "downmodhide" where I shot 'em to pieces https://tech.slashdot.org/comm... TRYING to put words in my mouth I never say!

    DNS in kernel?

    I never said that https://tech.slashdot.org/comm...

    +

    Hosts (unlike DNS) = NATIVE resolver (no security issue riddled SLOW remote DNS TRACKING U too) https://tech.slashdot.org/comm... (not "Bolt-on-'MoAr'" ILLOGIC-LOGIC in slower usermode (Windows' cache service, Linux afaik has none)).

    Faster vs. remote DNS!

    ADVERTISERS + browser makers ENSLAVED by silver purse strings WANT to f up your browser so it's an ADVERTISING MACHINE (subject to DNS down/REDIRECT POISONED THEIR stupid way that has messagepass overheads galore & more MOVING PARTS for EXPLOIT)?

    FF can be altered to NORMAL https://tech.slashdot.org/comm...

    * I OVERRODE weezils' PUNY effete "wannabe weapon" ABUSED DOWNMODS & I just REPOSTED nullifying it https://tech.slashdot.org/comm... running you DRY of downmodpoints.

    APK

    P.S.=> YOU FAIL SIMON WEEZILthal, lol... apk