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Apple To Announce New iPads on October 30 (buzzfeednews.com)
Apple will hold its next big product announcement in New York later this month, the company said today. BuzzFeed News: It's the first time Apple, which usually holds these events in the Bay Area, will roll out new devices in New York City. It'll happen at the Brooklyn Academy of Music, on October 30. The company is widely expected to refresh its iPad and possibly the MacBook Air lineups at the event.
Remember when there used to be "One more thing..."
Like when SJ pulled the iPod Nano out of his pocket? Or when he introduced iPhoto printed books? I miss stuff like that. That's what these events were really for. Now they are just big expensive press releases for minor hardware upgrades.
Do you remember when you could buy a Mac Mini with non-soldered RAM, a quad core CPU, and a replaceable disk? Pepperidge Farm remembers. Update the thing already, or kill it. Please. Thunderbolt 3, decent, CPU, non-soldered on RAM/disk and I'm pleased as punch.
Only Apple can have such a huge workforce, yet be unable to knock out basic updates to what amount to bog standard PC's wrapped up in designer cases. What the heck are all those people doing in the Spaceship, or are they all concussed from running into glass walls?
And the last time they were upgraded it was an actual downgrade, with soldered RAM etc. 2012 Minis were awesome though, apart from lacking any GPU power.
Easy. They're working on more profitable products.
Remember, the two worst sellers in the Apple line up are the Mac Pro and Mac Mini. And it's not because they are way outdated - it's always been true even when Steve Jobs was alive.
The Mac Pro sort of made it up by having a much larger margin, but the Mac Mini doesn't have much margin at all.
The problem with updating the Mini is well, Intel. The Mini lineup consists of one logic board only, so Apple needs from Intel a selection of CPUs that share the same socket. For mobile, Intel really only makes one set of processors, which is why you end up with a quad core i5 and a dual core i7 - it's what Intel has that shares the same footprint.