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New Study Claims Data Harvesting Among Android Apps Is 'Out of Control' (techspot.com)
A new study from Oxford University revealed that almost 90 percent of free apps on the Google Play store share data with Alphabet. "The researchers, who analyzed 959,000 apps from the U.S. and UK Google Play stores, said data harvesting and sharing by mobile apps was now 'out of control,'" reports TechSpot. "'We find that most apps contain third party tracking, and the distribution of trackers is long-tailed with several highly dominant trackers accounting for a large portion of the coverage,' reads the report." From the report: It's revealed that most of the apps, 88.4 percent, could share data with companies owned by Google parent Alphabet. Next came a firm that's no stranger to data sharing controversies, Facebook (42.5 percent), followed by Twitter (33.8 percent), Verizon (26.27 percent), Microsoft (22.75 percent), and Amazon (17.91 percent). [I]nformation shared by these third-party apps can include age, gender, location, and information about a user's other installed apps. The data "enables construction of detailed profiles about individuals, which could include inferences about shopping habits, socio-economic class or likely political opinions."
Big firms then use the data for a variety of purposes, such as credit scoring and for targeting political messages, but its main use is often ad targeting. Not surprising, given that revenue from online advertising is now over $59 billion per year. According to the research, the average app transfers data to five tracker companies, which pass the data on to larger firms. The biggest culprits are news apps and those aimed at children, both of which tend to have the most third-party trackers associated with them.
Big firms then use the data for a variety of purposes, such as credit scoring and for targeting political messages, but its main use is often ad targeting. Not surprising, given that revenue from online advertising is now over $59 billion per year. According to the research, the average app transfers data to five tracker companies, which pass the data on to larger firms. The biggest culprits are news apps and those aimed at children, both of which tend to have the most third-party trackers associated with them.
On this note, perhaps Slashdot should start sharing information with themselves about what they posted yesterday.
How can we continue to believe in a just universe and freedom to eat crackers if we have no ale?
From Apple's web site:
"We may collect information such as occupation, language, zip code, area code, unique device identifier, referrer URL, location, and the time zone where an Apple product is used so that we can better understand customer behavior and improve our products, services, and ADVERTISING."
"We may collect and store details of how you use our services, including search queries. ... we may collect data about how you use your device and applications in order to help app developers improve their apps"
"Apple and its affiliates may share this personal information with each other and use it consistent with this Privacy Policy. They may also combine it with other information to provide and improve our products, services, content, and advertising."
https://www.apple.com/legal/pr...