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Did You Vote? Now Your Friends May Know (nytimes.com)

A look at VoteWithMe and OutVote, two new political apps that are trying to use peer pressure to get people to vote. From a story: The apps are to elections what Zillow is to real estate -- services that pull public information from government records, repackage it for consumer viewing and make it available at the touch of a smartphone button. But instead of giving you a peek at house prices, VoteWithMe and OutVote let you snoop on which of your friends voted in past elections and their party affiliations -- and then prod them to go to the polls by sending them scripted messages like "You gonna vote?" "I don't want this to come off like we're shaming our friends into voting," said Naseem Makiya, the chief executive of OutVote, a start-up in Boston. But, he said, "I think a lot of people might vote just because they're frankly worried that their friends will find out if they didn't."

Whom Americans vote for is private. But other information in their state voter files is public information; depending on the state, it can include details like their name, address, phone number and party affiliation and when they voted. The apps try to match the people in a smartphone's contacts to their voter files, then display some of those details. The data's increasing availability may surprise people receiving messages nudging them to vote -- or even trouble them, by exposing personal politics they might have preferred to keep to themselves. Political campaigns have for years purchased voter files from states or bought national voter databases from data brokers, but the information has otherwise had little public exposure outside of campaign use. Now any app user can easily harness such data to make inferences about, and try to influence, their contacts' voting behavior.

2 of 344 comments (clear)

  1. I voted by rsilvergun · · Score: 3, Funny

    I'm in a state with vote by mail, so I did it weeks ago.

    Still can't get my friends to vote. They're convinced it gets you jury duty

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  2. Re:I will vote by cayenne8 · · Score: 5, Funny
    Everyone that can VOTE, please do.

    Just remember this year, that due to all the conflict and divisive nature of politics, that to ensure we keep things civil at the polls:

    1. Republicans, vote today at your normal places.

    2. Democrats, vote tomorrow at your normal places.

    This way we can ensure that we keep things civil at the polling sites and lessen any chance of fights and/or riots.

    Pass the word around so that everyone knows.

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