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How YouTube's Algorithm Really Works (theatlantic.com)

YouTube wants to recommend things people will like, and the clearest signal of that is whether other people liked them. From a report: Pew found that 64 percent of recommendations went to videos with more than a million views. The 50 videos that YouTube recommended most often had been viewed an average of 456 million times each. Popularity begets popularity, at least in the case of users (or bots, as here) that YouTube doesn't know much about. On the other hand, YouTube has said in previous work describing its algorithm that users like fresher content, all else being equal. But it takes time for a post to build huge numbers of views and signal to the algorithm that it's worth promoting. So, the challenge becomes how to recommend "new videos that users want to watch" when those videos are new to the system and low in views. (Finding fresh, potentially hot videos is important, YouTube researchers have written, for "propagating viral content.")

Pew's research reflects this: About 5 percent of the recommendations went to videos with fewer than 50,000 views. The system learns from a video's early performance, and if it does well, views can grow rapidly. In one case, a highly recommended kids' video went from 34,000 views when Pew first encountered it in July to 30 million in August. The behavior of the system was explicable in a few other ways, too, especially as it adapted to making more clicks inside YouTube's system. First, as Pew's software made choices, the system selected longer videos. It's as if the software recognizes that the user is going to be around for a while, and starts to serve up longer fare. Second, it also began to recommend more popular videos regardless of how popular the starting video was.

2 of 62 comments (clear)

  1. How YouTube's Algorithm Really Works by taustin · · Score: 4, Insightful

    Very, very poorly.

    Their criteria is what they think they'll make the most money on, and to hell with user preferences. I know this because I can tell it I'm not interested in a particular video, or entire category, then refresh the page, and that video or category will be back. Again and again and again, for months, even though I tell it I'm not interested every time.

  2. not interested broken by slothman32 · · Score: 4, Insightful

    This is as good a place as any.
    For the last month or so when I clicked the "not interested" box the row collapsed but when I closed then re-opened YT it was there again.
    I don't like seeing the "live gaming" and other things but they keep coming back.

    --
    Why don't you guys have friends or journals?