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Amazon Is Kicking All Unauthorized Apple Refurbishers Off the Site (vice.com)
In a new agreement between tech giants Amazon and Apple, shoppers will soon see a selection of the latest Apple products on Amazon.com. This is not good news for everyone. Motherboard: John Bumstead is a computer refurbisher who, every year, saves thousands of laptops from the shredder. He buys MacBooks en masse from electronics recyclers, fixes them, then sells them on Amazon Marketplace or wholesales them to vendors who do the same. Friday morning, Bumstead got an email from Amazon informing him that he'd no longer be allowed to sell Apple computers on the platform, thanks to a new agreement between Apple and Amazon that will only allow "authorized resellers" to sell Apple products.
"As part of a new agreement with Apple, we are working with a select group of authorized resellers to offer an expanded selection of Apple and Beats products, including new releases, in Amazon's stores," the email says. "You are receiving this message because you are currently selling, or have previously sold, Apple or Beats products. Your existing offers for those products will soon be removed from Amazon's online store in the United States. Please contact Apple if you would like to apply to become an authorized reseller on Amazon." As the email notes, this is part of a new agreement between two of the largest companies in the world that will allow Amazon to sell new Apple products around the world; in exchange, Amazon agreed to let Apple pick-and-choose who is allowed to sell Apple products on the site.
"As part of a new agreement with Apple, we are working with a select group of authorized resellers to offer an expanded selection of Apple and Beats products, including new releases, in Amazon's stores," the email says. "You are receiving this message because you are currently selling, or have previously sold, Apple or Beats products. Your existing offers for those products will soon be removed from Amazon's online store in the United States. Please contact Apple if you would like to apply to become an authorized reseller on Amazon." As the email notes, this is part of a new agreement between two of the largest companies in the world that will allow Amazon to sell new Apple products around the world; in exchange, Amazon agreed to let Apple pick-and-choose who is allowed to sell Apple products on the site.
I'm quite pleased to see this. Apple playing games is only going to hurt them in the long run.
So I'm very happy to see Apple tightening the screws on their gear, making it harder to get your hands on their garbage. Feed them all to the shredder, I say.
Keep it up Apple, continue to be unfriendly to your customers, ratchet it up, keep pissing people off. It makes me delighted.
Not quite... this is tantamount to a craft brewer complaining he suddenly can't put his beer in Walmart's aisle coolers after Walmart encouraged him to put them there for years.
We're talking about the market for secondhand Apple computers. I suspect the market for secondhand beer is substantially smaller.