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Only 22% of Americans Now Trust Facebook's Handling of Personal Info (fortune.com)
An anonymous reader quotes Fortune:
Facebook is the least trustworthy of all major tech companies when it comes to safeguarding user data, according to a new national poll conducted for Fortune, highlighting the major challenges the company faces following a series of recent privacy blunders. Only 22% of Americans said that they trust Facebook with their personal information, far less than Amazon (49%), Google (41%), Microsoft (40%), and Apple (39%)....
In question after question, respondents ranked the company last in terms of leadership, ethics, trust, and image... Public mistrust extended to Zuckerberg, Facebook's public face during its privacy crisis and who once said that Facebook has "a responsibility to protect your information, If we can't, we don't deserve it." The company subsequently fell victim to a hack but continued operating as usual, including debuting a video-conferencing device intended to be used in people's living rooms or kitchens and that further extends Facebook's reach into more areas outside of personal computers and smartphones. Only 59% of respondents said they were "at least somewhat confident" in Zuckerberg's leadership in the ethical use of data and privacy information, ranking him last among four other tech CEOS...
As for Facebook, the social networking giant may have a difficult time regaining public trust because of its repeated problems. Consumers are more likely to forgive a company if they believe a problem was an aberration rather than a systemic failure by its leadership, Harris Poll CEO John Gerzema said.
The article concludes that "For now, the public isn't in a forgiving mood when it comes to Facebook and Zuckerberg."
In question after question, respondents ranked the company last in terms of leadership, ethics, trust, and image... Public mistrust extended to Zuckerberg, Facebook's public face during its privacy crisis and who once said that Facebook has "a responsibility to protect your information, If we can't, we don't deserve it." The company subsequently fell victim to a hack but continued operating as usual, including debuting a video-conferencing device intended to be used in people's living rooms or kitchens and that further extends Facebook's reach into more areas outside of personal computers and smartphones. Only 59% of respondents said they were "at least somewhat confident" in Zuckerberg's leadership in the ethical use of data and privacy information, ranking him last among four other tech CEOS...
As for Facebook, the social networking giant may have a difficult time regaining public trust because of its repeated problems. Consumers are more likely to forgive a company if they believe a problem was an aberration rather than a systemic failure by its leadership, Harris Poll CEO John Gerzema said.
The article concludes that "For now, the public isn't in a forgiving mood when it comes to Facebook and Zuckerberg."
Apple is lower than Google? WTF kind of poll is that? Google literally sells you out to advertisers as their primary business model.
The vast majority of people don't give two shits about privacy.
If they did, Facebook wouldn't have hundreds of millions of users.
The true headline here is "Facebook is run by evil scumbags and most people are just fine with that."
Your vast majority data and your subject are at odds with each other.
My own assessment is that probably most people do not mind if a site like FB uses their data to send them ads or information that can be helpful. Say a auto buff does't mind getting ads for cars and parts and gatherings that he or she is likely to be interested in. My gusee is that most people find that pretty handy.
But after getting caught giving people's information to groups that have weaponized it, I don't think very many people think that is a good thing at all.
And that 22 percent of people who trust Facebook seem to be those who find they like the weaponized personal data, fonr one reason or another.
The shepherds did so well protecting the flock that the sheep no longer believed that wolves existed.