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Netflix Says It Will Test Lower-Price Subscription Plans (bloomberg.com)

Posted by msmash on from the up-next dept.

Netflix says it plans to begin testing lower-priced subscription in some markets in a bid to see if it will help the company boost the number of subscribers, CEO Reed Hastings told Bloomberg. The company has not identified the markets where it will be testing the lower-priced subscription, and has not clarified how soon it intends to conduct these tests. The company will likely consider Asian markets where it is having a tough time gaining the market share against local services that are much aggressively priced.

6 of 77 comments (clear)

  1. Re:Economics 101 by SlaveToTheGrind · · Score: 2

    TFA is clear they're not offering the same service for less -- they're offering less service for less:

    Netflix offers subscriptions at three price levels, and doesn’t plan to lower that of its cheapest tier. Instead, executives are formulating an alternate version of the service, or a fourth tier, that will have different features and cost less.

  2. Re:It's not the price it's the content. by esperto · · Score: 2
    I think dozens of millions of people disagree with you here, including me.

    Their content isn't all wonderful, there are bad shows and movies, but there are also very, very good ones, and most importantly, there is content in a quite wide spectrum, that you can watch at ANYTIME you wish.

    And comparing netflix to CNN and MSNBC is comparing apple to oranges.

  3. Re:Economics 101 by b0s0z0ku · · Score: 2

    "Low service" might just mean lower-resolution or only being able to view on one screen at a time. Considering that we only have one TV and it's still 720p, that would be a perfect plan for my apartment.

  4. Re:Price isn't the issue by Tokolosh · · Score: 3, Interesting

    Can I turn off autoplay?

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  5. Re:It's not the price it's the content. by Luthair · · Score: 2

    Netflix has taken to slapping the Netflix label on content which they've exclusively licensed in a region rather than produced, I suspect you'll find those are the 'good ones'. IMO Netflix is pursuing the cable model, its all about the volume not the quality.

  6. Re:Economics 101 by dgatwood · · Score: 2

    What would be better would be a $3/month plan that provides only Netflix original content. Separate their original content catalog from their shared catalog, which likely has overlap with other content aggregators.

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