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Netflix is Testing a Mobile-Only, $3 Subscription To Make Its Service More Affordable (techcrunch.com)

Netflix is testing a cut-price mobile-only subscription, priced as low as $3 for some, as it explores new packages aimed at widening its appeal in Asia and other emerging markets. TechCrunch: CEO Reed Hastings told Bloomberg last week that the company would test lower-priced packages and it hasn't taken long for those experiments to come to light. The first reports are from Malaysia, where Netflix quietly rolled out a mobile-only tier priced at RM17, or around $4, each month. That's half the price of the company's next cheapest package -- 'Basic' -- which retails for RM33, or around $7.90, per month in Malaysia. A Netflix spokesperson confirmed the Malaysia trial. They added that similar trials are "running in a few countries" although they declined to provide details. It remains to be seen if this new subscription tier will roll out to other parts of the world.

3 of 55 comments (clear)

  1. Population Density Excuse by Comboman · · Score: 2
    The population density excuse is frankly bull. Australia has a lower population density than Canada or the US but pays lower rates than both.

    Canada's cellphone rates rank among highest in 8-country study, report says

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    Support Right To Repair Legislation.
  2. How much tethering by tepples · · Score: 2

    I get T-Mobile in the US for $40/month with unlimited everything (who still uses 3G?) with Netflix.

    Does this include unlimited use as a mobile hotspot, so that a prospective customer who owns both a phone and a PC can make room in his or her budget for this $40 per month recurring expense by canceling the fiber, cable, or DSL subscription for his or her PC?

  3. Re: Netflix is free in the US by omnichad · · Score: 2

    They hide search for a reason. They only provide value when you're not searching for popular shows and movies and seeing that none of them are there. It's a bad excuse, because I know what's there and I just want to go find it quickly. They also make that list that you hand-curated hard to find, because they don't want you to see how often their licensing changes.