People Sensitive To Caffeine's Bitter Taste Drink More Coffee, Study Finds (npr.org)
An anonymous reader quotes a report from NPR: A team of researchers conducted their analysis using data stored in something called the UK Biobank. More than 500,000 people have contributed blood, urine and saliva samples to the biobank, which scientists can use to answer various research questions. The volunteers also filled out questionnaires asking a variety of health-related questions, including how much coffee they drink. Part of what determines our sensitivity to bitter substances is determined by the genes we inherit from our parents. So the researchers used genetic analysis of samples from the biobank to find people who were more or less sensitive to three bitter substances: caffeine, quinine (think tonic water) and a chemical called propylthiouracil that is frequently used in genetic tests of people's ability to taste bitter compounds.
Then they looked to see if people sensitive to one or more of these substances drank more or less coffee than people who were not sensitive. To the researchers' surprise, people who were more sensitive to caffeine reported increased coffee consumption compared with people who were less sensitive. The result was restricted to the bitterness of caffeine. People sensitive to quinine and propylthiouracil -- neither of which is in coffee -- tended to drink less coffee. The effect of increased caffeine sensitivity was small: it only amounted to about two tablespoons more coffee per day. But by analyzing so many samples, the researchers were able to detect even small differences like that. The reason may be that people "learn to associate that bitter taste with the stimulation that coffee can provide," says one of the study authors.
Then they looked to see if people sensitive to one or more of these substances drank more or less coffee than people who were not sensitive. To the researchers' surprise, people who were more sensitive to caffeine reported increased coffee consumption compared with people who were less sensitive. The result was restricted to the bitterness of caffeine. People sensitive to quinine and propylthiouracil -- neither of which is in coffee -- tended to drink less coffee. The effect of increased caffeine sensitivity was small: it only amounted to about two tablespoons more coffee per day. But by analyzing so many samples, the researchers were able to detect even small differences like that. The reason may be that people "learn to associate that bitter taste with the stimulation that coffee can provide," says one of the study authors.
It could be that people associate bitter taste with the stimulation coffee gives; but what if people just like bitter tastes?
Though I don't really drink coffee (it has in the past generally had the opposite effect for me, making me sleepy) I love the taste and eat lots of coffee flavored stuff just for the taste. Same for bitter chocolate, and I think a number of other foods.
There's no "reward" in it for me apart from the taste, so I can see a lot of people simply liking a bitter taste even without any benefit of alertness involved...
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People who like bitter stuff drink bitter stuff?
Who would have thought?
It's not a very useful measurement. Is that two tablespoons of ground beans, instant granules, espresso, or the milk and ice with about 1ppm of actual coffee which places like Starbucks sell?
Probably why I like the taste of 5 hour energy yet think caffiene free coke is disgusting.