Apple To Drop iPhone XR Price in Japan Amid Weak Sales (wsj.com)

A month after Apple's new iPhone XR release, the company is set to discount the device in Japan, The Wall Street Journal reports. From the report: Less than a month after releasing the iPhone XR, Apple is moving to offer subsidies to mobile-network operators in Japan to shore up sales of its least expensive new smartphone, people familiar with the matter said. The de facto discount of the handset, coupled with cuts in production plans, are a sign of limited enthusiasm among consumers for the model, which has fewer features than Apple's other two new releases and costs more than still-popular older models like the iPhone 8.

Comments

If you want an iPhone

[93 Escort Wagon]

Apple is selling the refurbished 128 gig iPhone 7 for $469:

https://www.apple.com/us_edu_8...

Seriously, why spend $800-$1300 on an iPhone... or any phone?

Re:If you want an iPhone

[bogaboga]

Even 469$USD, especially for a used phone, is too much.

For the same reason some folks do the following: -

1: fly Business Class for three times the Economy Class ticket price

2: Have mansions as homes yet obviously do not use all the space

3: Drive Lexus, Mercedes or Lamborghinis, yet a Renault or Chevy could be just as effective

4: Are willing to spend up to US$5,000 on a dinner plate with the likes of the Clintons etc...

Need more?

Re:If you want an iPhone

[93 Escort Wagon]

Even 469$USD, especially for a used phone, is too much.

I’ve bought refurbished Apple stuff - it’s the only way I buy it, actually. With the phones, both the battery and the shell are new. The warranty is the same as new. And I’ve never seen a less-than-perfect screen on an Apple-refurbished product.

If you’re gonna buy Apple kit, refurb is the way to go.

Re:If you want an iPhone

[LynnwoodRooster]

While market share continues to slide. It's a great short-term strategy, but when there's an economic hiccup (and we're about 2-3 years overdue) and consumer consumption drops - Apple will have, essentially, nothing to offer most consumers and will see a pretty big retraction not just in market share, but in profits.

Stuck

[Anonymous Coward]

Effectively I can't do any more with an iPhone XS or XR that I could do with an iPhone 6.
It reminds me of what the Windows ecosystem used to do 20 years ago, advertising better specs, not better utility. Looks like Apple is finally too fat and stuck on the innovation train.

Re:Stuck

[dknj]

The camera is a little nicer than an iphone 6, i.e it does way better in low light. Other than that, you are spot on.

Re: Because they couldn't make a small X

[Cmdln Daco]

Apple is trying to become a music streamer and they wanted to close the analog hole. Rigid DRM is now just a software patch away. (Plus they will offer the same sort of additional arguments they used to for why a one button mouse was superior)

Re:More worrying

[Tough Love]

Tired of winning yet?