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YouTube is Testing Having Two Skippable Ads Back-To-Back (cnet.com)

Posted by msmash on from the up-next dept.

If you hate having your video binging session on YouTube interrupted by multiple ad breaks, the good news is that things are about to change. CNET: The streaming platform is rolling out a new tweak to its video watching experience, by placing two skippable ads back-to-back, which it says will reduce the number of ad interruptions later in the video -- up to 40 percent less in a session, according to the company's blog post Wednesday.

2 of 181 comments (clear)

  1. Tech Bubble is over by Anonymous Coward · · Score: 5, Insightful

    The bloated, tumorous mass that is Alphabet is reaching the end of it natural lifecycle.
    Like the giant Dinosaurs of the Cretatious, tech companies have grown too massive, too specialized, and too homogeneous, needed ever more massive revenues simple to sustain the bloating overheads. Two ads. Three ads. Ten ads. When you're 3 stories tall and defecate piles larger than most other animals, you're always hungry for more.
    But they are more vulnerable than ever to any oncoming "extinction event". In our case, likely a fiscal contraction brought about by some fumbling central bank, or a geo-political disaster brought to us by our genius ruling class.
    Or hell, maybe people will just get tired of "high-tech" companies with a hundred thousand "smart guys" who can't seem to produce software or applications that even matches functionality commonplace 15 years ago, and who keep screwing up what we have left that's working, and who all seem to get paid 5 times more than anyone else actually producing something. The bigger Amazon gets, the less surprised I'll become of any sudden acceptance of nationalization among the growing American plebian class.

    But I digress. Because let's be honest people. How many of you ever considered Youtube to be something worth paying for?

  2. Part of the roadmap by Anonymous Coward · · Score: 5, Insightful

    1. Back to back ads with reduced frequency.
    2. Increased ad frequency.
    3. Back to back to back ads with reduced ad frequency.
    4. Increased frequency of ads.
    5. Ads consume at least 6 minutes per half hour and are arranged into added-value blocks called 'commercial breaks'.