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Facebook Watch, a YouTube Competitor, is Pivoting To Older Audiences as Teens Tune Out and Publishers Balk (cnbc.com)

Posted by msmash on from the how-about-that dept.

As Facebook struggles to find an audience for its YouTube competitor, Watch, the company has been talking to some media companies about focusing its efforts on audiences 30 years and older instead of teens and younger millennials. From a report: The move signals more troubles for Facebook's video ambitions. Expansion in video, messaging, and Stories are key for the future of Facebook, CEO Mark Zuckerberg said during a call with analysts in October.

1 of 77 comments (clear)

  1. Catch-22 by DontBeAMoran · · Score: 3, Insightful

    Teens and younger millennials are leaving Facebook, audiences 30 years+ are smart enough to have never trusted Facebook in the first place.

    That leaves the even older audiences still using Facebook, but those are old enough to still watch cable/satellite and don't care about online videos.

    As always, Facebook did a great job researching their target market!

    --
    #DeleteFacebook