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Facebook Watch, a YouTube Competitor, is Pivoting To Older Audiences as Teens Tune Out and Publishers Balk (cnbc.com)

Posted by msmash on from the how-about-that dept.

As Facebook struggles to find an audience for its YouTube competitor, Watch, the company has been talking to some media companies about focusing its efforts on audiences 30 years and older instead of teens and younger millennials. From a report: The move signals more troubles for Facebook's video ambitions. Expansion in video, messaging, and Stories are key for the future of Facebook, CEO Mark Zuckerberg said during a call with analysts in October.

3 of 77 comments (clear)

  1. Facebook has this? by jwhyche · · Score: 4, Funny

    Facebook has a youtube competitor? First time I've heard of it. Then again, that might be part of the problem. That, and its facebook.

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    I read at +2. If your post doesn't reach that level I will not see or respond to it.
  2. Catch-22 by DontBeAMoran · · Score: 3, Insightful

    Teens and younger millennials are leaving Facebook, audiences 30 years+ are smart enough to have never trusted Facebook in the first place.

    That leaves the even older audiences still using Facebook, but those are old enough to still watch cable/satellite and don't care about online videos.

    As always, Facebook did a great job researching their target market!

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    #DeleteFacebook
  3. I've been on Facebook for 10 years by OrangeTide · · Score: 3, Informative

    And I've never heard of "Facebook Watch". I am their target demographic and I didn't know about it until today. For a company built on advertising and market research, they seem to fail at it a lot.

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    “Common sense is not so common.” — Voltaire