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Cyber Monday Is Set To Be a $7.8 Billion Day, Breaking Online Records (usatoday.com)
According to Adobe Analytics, shoppers are expected to spend $7.8 billion on Cyber Monday, 18.3 percent more than in 2017. "The sweet spot will fall between 10 p.m. and 1 a.m. EST, Adobe says, when it's anticipated shoppers will spend $1.6 billion -- about $200 million more than what retailers would see during a typical whole day any other time of the year," reports USA Today. From the report: But at a time when shoppers can buy products ranging from dolls to detergent by tapping on a tablet or smart phone, Black Friday and even Thanksgiving are gaining on Cyber Monday to become banner days for online shopping. Retailers saw $6.22 billion in digital sales on Black Friday, 23.6 percent more than last year and the most ever on that day, Adobe says. Meanwhile, Thanksgiving Day experienced the biggest single-day surge in online shopping history, leaping 28 percent over the holiday in 2017 to $3.7 billion.
Smartphones are increasingly the shopping gadget of choice. Mobile sales were expected to total more than $2 billion on Monday, Adobe says. And the more than $1 billion in smartphone sales on Thanksgiving were a record for that day. Besides enabling shoppers to make purchases any time, anywhere, shopping via smartphone has also taken off because it's become simpler and faster.
Smartphones are increasingly the shopping gadget of choice. Mobile sales were expected to total more than $2 billion on Monday, Adobe says. And the more than $1 billion in smartphone sales on Thanksgiving were a record for that day. Besides enabling shoppers to make purchases any time, anywhere, shopping via smartphone has also taken off because it's become simpler and faster.
Singles Day makes "Cyber Monday" look like a small potato.
The holiday has become the largest offline and online shopping day in the world, with Alibaba shoppers exceeding 168.2 billion yuan (US$25.4 billion) in spending during the 2017 celebration
Singles Day did more than $1B in sales in the first few minutes. Combining all sites it was over $60B in sales. "Cyber Monday" is roughly 10% of a Singles Day.