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Facebook is Starting To Test Search Ads in its Search Results and Marketplace (techcrunch.com)

It's an ad duopoly battle. From a report: Facebook is starting to test search ads in its search results and Marketplace, directly competing with Google's AdWords. Facebook first tried Sponsored Results back in 2012 but eventually shut down the product in 2013. Now it's going to let a small set of automotive, retail, and ecommerce industry advertisers show users ads on the search results page on mobile in the US and Canada.

They'll be repurposed News Feed ads featuring a headline, image, copy text, and a link in the static image or carousel format that can point users to external websites. Facebook declined to share screenshots as it says the exact design is still evolving. Facebook may expand search ads to more countries based on the test's performance.

2 of 20 comments (clear)

  1. What Purpose Does Facebook Serve? by dryriver · · Score: 2

    Its a seriously crappily designed social-media site where every mouse click, every keystroke, every like, every photo upload and probably even your live webcam image and what your (mobile) device's microphone picks up is sold to every advertiser, every crime organization and every government that wants your data. People use Facebook why again? Oh - because Mark Zuckerberg is a really nice guy. (He pointed out that my shoelaces are untied once - I have loved and respected him ever since! Without Mark, I surely would have gone flying on my face!)

    --
    Why did the chicken cross the road? Because Elon Musk put an AI chip in its head.
  2. Re:news for nerds? by DickBreath · · Score: 2

    advertisements for nerds. ads that matter.

    --

    I'll see your senator, and I'll raise you two judges.