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Google To Invest $1 Billion in New Campus in New York City (cnbc.com)

Google will invest $1 billion in a new campus in New York City, the company said Monday. From a report: The new 1.7 million square foot "Google Hudson Square" campus will include two buildings located at 315 and 345 Hudson Street and an office space situated at nearby 550, Washington Street in Manhattan, Google said in a blog post on Monday. The move will expand Google's presence near the Hudson River in New York City. Earlier this year, the search giant announced it had purchased shopping and office complex Chelsea Market for $2.4 billion. Google said the Hudson Square campus will be the main location for its New York-based global business organization. It said the investments in Chelsea and Hudson Square will create capacity to more than double headcount in New York over the next decade. Google currently houses more than 7,000 employees in New York City in a range of teams including Search, Ads, Maps, YouTube and Cloud. "Our investment in New York is a huge part of our commitment to grow and invest in U.S. facilities, offices and jobs," Alphabet CFO Ruth Porat said in the blog post. Unlike Amazon, Google did not pursue tax breaks or other incentives from New York.

35 comments

  1. Don't be Evil by OneHundredAndTen · · Score: 1, Insightful

    Unless being evil is more profitable. Right, Google?

    1. Re:Don't be Evil by Anonymous Coward · · Score: 0

      Profits are so passé, controlling discourse is the hottest trend right now.

      There's no reason to settle for money when you can have the intoxication of power, constantly increasing and constantly growing subtler, the thrill of victory, the sensation of trampling on an enemy who is helpless.

    2. Re: Don't be Evil by Anonymous Coward · · Score: 0

      Boycott the dollarnet. Be a Free Man and run your own little server for file storage, blogging, discussion board and so on.

  2. wmd on credit rulers attacking citizens? by Anonymous Coward · · Score: 0

    world wide citizens are being violently attacked, in their own public venues, by military style hired goons? may be we should try smoking some of those 'terminated due to insolvency' notices or stacks of unrepayable gottiesque debt documents? might make us feel better? truth+mercy=justice.. see you there

    next; whois that at the door sirlexa? 'i cannot disclose it's name, but i can tell you it has a history of DWIs & impersonating a gentleman..' oh, never mind, it's my lawyer.. have you seen the milkman?..

  3. Big Tech Supporting Liberal Cities by Anonymous Coward · · Score: 0

    Alexandria, New York City, Austin...

    Big Tech is in love with Big Liberalism. Between enormous taxpayer-funded subsidies and government-supported labor pools (medicaid, food stamps, etc), it's a nice racket.

    1. Re:Big Tech Supporting Liberal Cities by postbigbang · · Score: 2

      Nice way to cast a broad net that says nothing and gets to slime people on Medicaid and public aid.

      It's my wonder why they would take on such huge and hideous costs. That real estate isn't cheap, and neither are the salaries that have to be paid. Is it because they should actually be on Madison Avenue with all the rest of the advertising companies?

      They didn't pick a spot with a low burn rate, at all. My guess is that the eventual strategy is to start spinning off Alphabet companies and endeavors into tracking stock companies. Can't be because of the easy parking......

      --
      ---- Teach Peace. It's Cheaper Than War.
  4. Never understood the appeal of NY by DarkOx · · Score: 4, Insightful

    I get if you are financial services company or offer services specific to other companies in that sector. NYC is a center of mass for that; and its near other cities like Hartford, Boston, DC, etc that are also heavy in that.

    I don't get why if you are tech company like Google you'd have any interest in maintaining anything more than some sales offices etc there.

    It super expensive so you will have pay high salaries, much higher than you would elsewhere. There are plenty of other big cities that are less expensive where you could still certainly find top talent; and if you are Google you can pay key people to move to one of them if need be.

    NYC is for the most part a dirty crowded shit hole. Its fun as a tourist destination if you are just there to see a show, visit the museums and seem some famous architectural achievements. I have a lot of experience traveling there for business and my take away everytime is that: Gee everything takes longer here, costs twice as much, and I have to spend the night in an EXPENSIVE hotel room only to still be kept up all night by the endless traffic, both inside the building and on the streets.

    Really its my least favorite place to be sent. I would NEVER for any salary consider living there.

    --
    Repeal the 17th Amendment TODAY! Also Please Read http://www.gnu.org/philosophy/right-to-read.html
    1. Re:Never understood the appeal of NY by alvinrod · · Score: 1

      It’s probably easier to lure young talent to NYC than it is to say Omaha or somewhere in the Midwest where it’s less expensive. If you’re after the kind of talent that Google is, it won’t come cheap regardless. Also, when you’re fresh out of college, you just see the dollar-figure in the paycheck and don’t really sit down to factor in the cost of living differences.

      Also, there are a lot of people who grew up in a big city and couldn’t see themselves living anywhere else. The long silences of an empty pasture only punctuated by owl hoots or the like are just as unnerving to someone used to the noise of a city as all of that commotion is to you. To these people you seem just as crazy as they seem to you.

    2. Re:Never understood the appeal of NY by Anonymous Coward · · Score: 0

      As a person who lives here I appreciate that you don't want to. We really don't need more people.

    3. Re:Never understood the appeal of NY by Anonymous Coward · · Score: 0

      Metropolis centers are engines of innovation. Even in talent, it's location location location. NYC is one of the pricier, but then you can ask yourself why San Fran is still a popular location even if it's so expensive.

    4. Re:Never understood the appeal of NY by 110010001000 · · Score: 2

      Money is not an issue with tech companies. Even if they are paying an extra $100 million a year in salaries that isn't a drop in the bucket. People don't understand how much money these companies have.

    5. Re:Never understood the appeal of NY by DarkOx · · Score: 1

      There is a big difference between Omaha and Minneapolis, St Louis, Nashville, Charlotte, Indianapolis, Louisville, Dallas or even Chicago though. Certainly none of those are without their own problems and higher costs but nothing like NYC.

      I am no fan of City life; but any of those places are way more approachable and livable than NYC and for the most part have every bit as much to offer.

      --
      Repeal the 17th Amendment TODAY! Also Please Read http://www.gnu.org/philosophy/right-to-read.html
    6. Re:Never understood the appeal of NY by Anonymous Coward · · Score: 0

      Did you forget what Google is? Not a tech company -- an ad company. The center of mass for advertising is also in NYC.

  5. Wow! Walker did a GREAT thing... by mark_reh · · Score: 0

    I live 2 miles from Foxconn. Wisconsin tax payers bought the promise of 13k jobs from a company known to replace workers with robots for $4B.

    We've been had!

  6. Why the comparison to Amazon, msmash? by urbanriot · · Score: 1

    At the end you wrote, "Unlike Amazon, Google did not pursue tax breaks or other incentives from New York."; Why? Amazon brought 25,000 employees to New York with a $5 billion dollar investment while Google br... no, wait, Google already has 7,000 employees in New York and said they'll double the headcount over the next 10 years. So, considering that the scenarios are not the same, why the comparison?

  7. Or put another way by Anonymous Coward · · Score: 1

    Google to buy 5 apartments in New York City.

  8. Taxes had to have come up by sjbe · · Score: 1

    Unlike Amazon, Google did not pursue tax breaks or other incentives from New York.

    They may not have been blatant about it like Amazon was but you can bet that taxes were a part of the discussion just like it would be for any big company making a big investment. Might have been simply that they didn't need to go begging to get a deal they were happy with. Google avoids paying taxes just like all the other big companies do whenever they can.

    1. Re:Taxes had to have come up by alvinrod · · Score: 1

      Probably because Google already has 7,000 employees in NYC according to the summary so this is just them centralizing. They may well end up saving money as a result of doing that alone.

      Amazon was looking to move in to somewhere they weren’t. That gives them a lot more leverage over a company that’s already there. If they really didn’t like the taxes they already pay, they would have moved out. They’re obviously okay with whatever the cost is, or perhaps they even have some older deal already in place.

  9. Lots of people like living in NYC by sjbe · · Score: 4, Insightful

    I don't get why if you are tech company like Google you'd have any interest in maintaining anything more than some sales offices etc there.

    Because there are a lot of talented people in NYC and it's pretty easy to recruit people to live there. Not everyone's cup of tea of course but one only has to look at the number of buildings in Manhattan to see that a lot of people like living there. NYC is somewhat underappreciated as a tech hub. It has a lot of excellent universities nearby, excellent infrastructure, world class amenities, and lots of talented people. NYC rightly is regarded as a financial center but finance has a LOT of tech and so it's not hard for a company like google to poach talent.

    It super expensive so you will have pay high salaries, much higher than you would elsewhere.

    Umm, have you looked at the price of living in the Bay Area recently? I think this isn't a worry of Google's. Plus if you look at their income statement I don't think they have any problems paying top dollar for good talent.

    NYC is for the most part a dirty crowded shit hole.

    Yes that it true to an extent that but that's not all it is. It has a lot of amazing things going on too. It's not my brand of vodka either but I get why people like it. I wouldn't enjoy living there either but then a lot of people who do live in NYC would hate living where I do. You be you.

    1. Re:Lots of people like living in NYC by DigiShaman · · Score: 1

      Dallas, Austin, San Antonio....? Hello, low tax Texas?

      Somebody at Google has a hard-on for paying through the nose. If that's the case, just write me a check directly if you hate your money that much.

      --
      Life is not for the lazy.
    2. Re:Lots of people like living in NYC by drsquare · · Score: 1

      Tech companies are willing to spend big money to get what they want. It's worth the taxes of NY or California to get access to all that concentrated talent. It wouldn't be worth just giving it to you, nor would it be worth moving to a place they don't want to go to just because taxes are low. Fwiw, Apple are opening a billion dollar office in Austin.

      It may be cheaper to move to Dallas, but it'd also be cheaper to move to Mongolia. Cheap places are usually cheap for a reason.

  10. Comment removed by account_deleted · · Score: 0

    Comment removed based on user account deletion

  11. Expand in New York to Avoid Wrongthink by Anonymous Coward · · Score: 0

    If you're a SJW company like Google, you certainly don't want to open offices out where the deplorable ares. You might might encounter such wrong think as "Men and women are biologically different" or "diversity is not a magic panacea for all society's ills," and we can't have that...

    1. Re: Expand in New York to Avoid Wrongthink by Anonymous Coward · · Score: 0

      They will encounter all those things in NYC in the form of a thug in the parking lot. But they can blame it on 'social problems' and double down on their beliefs.

  12. You be you by sjbe · · Score: 2

    Dallas, Austin, San Antonio....? Hello, low tax Texas?

    I have even less interest in living in Dallas than I do in NYC and I have little interest in living in NYC to begin with. I certainly don't move to a place because of the taxes or lack thereof. It might sway me all other things being equal but comparing Dallas to NYC is to compare two cities that could not be more different. Taxes are WAY down the list of concerns if I've considering one or the other. Anyone who wants to live in NYC (or SF) obviously isn't overly concerned about taxes to begin with so I'm not sure why you think that would be a big draw. Maybe it's something you obsess over but most of us are worried about other things.

    Somebody at Google has a hard-on for paying through the nose.

    Google is going where the people they want to hire are interested in being. Evidently that happens to be NYC among other places. Simple fact is that they aren't going to get a lot of people wanting to move to Toledo, Ohio no matter how cheap it is to live there. No NYC or SF aren't for everyone and that's ok. You don't have to work for Google. You be you and let them be them.

    1. Re:You be you by DigiShaman · · Score: 1

      Depends on if the market is a buyers or sellers. Business aim to keep costs low. If the talent they're most after can only be found in NYC or SF, then so be it. But if there's a glut of qualified employees around the US, then it's a no-brainer to choose a lower cost state.

      --
      Life is not for the lazy.
  13. if it's such a shithole, then... by Brannon · · Score: 1

    why do so many millions of people spend so much money to live there?

    People like different things. I like walking, Broadway shows, museums, and not having to own a car. I like living in a place filled with decent human beings rather than some red state shithole where I'd be surrounded by Trump voters.

    It's a big world out there, you should get out of your box sometime.

    1. Re:if it's such a shithole, then... by Anonymous Coward · · Score: 0

      Hate to break it to you, but you're already surrounded by Trump voters. They just don't tell you because you're probably one of the gasbags who won't shut the hell up.

    2. Re:if it's such a shithole, then... by Anonymous Coward · · Score: 1

      Actually, no. Trump got almost no votes in NYC, and for good reason. Everyone in NYC has seen this sleazy narcissistic clown in action for decades. His presidency was a running PR stunt (he did every 4 years), but somehow the red-state goobers missed the joke.

  14. Cost of NYC real estate has to be "up there" by Anonymous Coward · · Score: 0

    Cost of NYC real estate has to be "up there", especially in the "city proper" itself - probably a HUGE chunk of that cost alone & IF they actually BUILD the buildings, I can see that skyrocketing. Assuming they didn't lease that is.

    APK

    P.S.=> I'm surprised they didn't build elsewhere (vs. a HIGH TAX STATE like NY supporting a GIGANTIC welfare system = why largely imo) & get big tax breaks for doing it in an economically depressed city (my own & lubbock texas are or WERE prime examples) - seems to have been the trend in business to do so for that very reason... apk

  15. More for their money. by Anonymous Coward · · Score: 0

    They'd get far more for their money building in Detroit. Lower overhead across the board.

  16. So now is when New Yorkers get their bitch on? by Anonymous Coward · · Score: 0

    So is it the green light for New Yorkers to get their bitch on, while politicians start licking their lips about what they can do to soak Google for as much cash as possible in order to "make this a success" ?

    We already saw it with Amazon a couple weeks back...

    Captcha: ensnared

  17. The elephant is like a long snake by Anonymous Coward · · Score: 0

    one of their ceo's was invited to answer questions in washington.