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Intel Vows Better Communication With Partners About CPU Shortage (crn.com)

Intel's channel organization is vowing increased communication and transparency with partners on issues such as the current CPU shortage, which has caused delays, price hikes and other challenges this year. From a report: In an exclusive interview with CRN, Todd Garrigues, director of partner sales programs at Intel, said better transparency about supply issues, new business opportunities and new technologies is one of the company's top priorities for partners heading into 2019. "We got some feedback -- some critical feedback if I'm honest -- from some partners through our advisory boards, and we're working hard to make sure we do better at that," he said. "The request, bluntly, was just to work harder at being transparent as close to real time as possible. And we took that to heart -- a lot of internal discussions on how we enable that."

One of the challenges, Garrigues said, has been engaging with Intel's broader base of partners that the company may not have one-on-one relationships with. To mitigate the issue, the Santa Clara, Calif.-based company is investing more in its relationships with distributors to boost Intel's signal. "One of the big priorities I've placed on this year is really working very close with our distribution partners who do serve that broad channel base more directly," said Jason Kimrey, Intel's U.S. channel chief. "I would tell you that we are having much more direct, open transparent dialogue with them to help them plan and help our mutual customers plan to roadmaps and plan around the supply."

34 comments

  1. LOLZ, typical empty suit-think by iggymanz · · Score: 2

    If you can't supply the components your competitor will get more business.

    you can't put a motherboard using "transparency" into a system. talk in lieu of product means nothing

    1. Re: LOLZ, typical empty suit-think by Anonymous Coward · · Score: 1

      What does it mean to have internal discussions about transparency?

    2. Re: LOLZ, typical empty suit-think by Anonymous Coward · · Score: 0

      Does this sound like they got the message?

    3. Re:LOLZ, typical empty suit-think by jwhyche · · Score: 3

      Not necessary. In the corporate world its 98% of the people its intel or nothing. Corporate managers and bean counters are more than happy to line up in the intel queue like cattle, and wait. To them, AMD means second rate crap. An those of us that know better recommend intel anyway, because "nobody ever got fired for recommending intel."

      Same thing in the consumer market. People that know nothing about computers but just know they need one, will pick intel over AMD. They do so because the know the name.

      --
      I read at +2. If your post doesn't reach that level I will not see or respond to it.
    4. Re: LOLZ, typical empty suit-think by Anonymous Coward · · Score: 0

      It means they had an internal discussion on how little transparency they could get away with. At least average people have the skills to become aluminum siding installers haha lulz

    5. Re:LOLZ, typical empty suit-think by Anonymous Coward · · Score: 0

      If you didn't want your system to consume 350W at idle, until recently, you had to buy intel. AMD isn't second rate crap right now it looks like, but for a while there, they just didn't have the goods.

    6. Re:LOLZ, typical empty suit-think by Anonymous Coward · · Score: 0

      intel is 1st rate crap? because it's basicly improved hobbyist chip :)
      feels like saying 'i am a Duke even if my father was a pig and my mother bearded lady'

    7. Re:LOLZ, typical empty suit-think by Anonymous Coward · · Score: 0

      I'd say not so much... The informed consumer market has and always will go for best bang for their buck. For many years Intel was not competing in that area of the market. They were only targeting high end machines and corporations. Once Intel started really marketing to regular consumers... Around the time of the 2600Ks...they stole the show and began dominating the CPU power per $ market.... This went on for quite a while. Around 10 Years! And not until just recently has AMD come back into the best bang for buck category with their Ryzen chips. Right now this second. AMD is ahead... But only by a hair after the last i9 surfaced. They are essential neck and neck now.

    8. Re:LOLZ, typical empty suit-think by iggymanz · · Score: 1

      bean counters can be swayed by certain arguments that now can be made for some of the AMD chips. money talks, and I think we'll be seeing more AMD in the corporate space

  2. Oh, Intel VOWS something, why didn't they say so! by Anonymous Coward · · Score: 0

    Kind of like the world vowed never to buy Intel crap cpus after decades of stifled innovation, lies, backdoors, fraudulent benchmarks, industry bribery and suppression, IP whoring and price gouging? That kind of vow?

  3. Re: Oh, Intel VOWS something, why didn't they say by Anonymous Coward · · Score: 0

    The other kind of vow haha. Intel still has it

  4. intel is melting down time to go AMD! by Joe_Dragon · · Score: 1

    intel is melting down time to go AMD!

    1. Re:intel is melting down time to go AMD! by DontBeAMoran · · Score: 1

      AMD isn't completely secure either, I'm building a beowulf cluster of ATmega328p!

      --
      #DeleteFacebook
    2. Re:intel is melting down time to go AMD! by rtb61 · · Score: 1

      Simply too large a model line up, to inflate prices for high end newer CPU and that is crippling production.

      --
      Chaos - everything, everywhere, everywhen
  5. Intel CPU shortage = Spectre+Meltdown shortage by Anonymous Coward · · Score: 0

    And to be honest, with the way it's now clear that they've been gouging their customers for crazy money while AMD weren't able to compete in the top segment, I've had enough of their dishonest and greedy bullshit. Nothing but AMD for me from now on.

  6. New enemies for Intel that are the new competitors by Anonymous Coward · · Score: 0

    Intel could not govern the silicon market after of decades.

    New enemies will come here for competing as by example Qualcomm, Apple, AMD, IBM, Huawei, etc.

  7. "vows" = does not give a shit and lies about it by gweihir · · Score: 1

    Just the usual dishonesty you can expect from Intel. In addition, you can expect their CPUs to be overpriced, backdoored and full of critical security problems. You know, the usual things corporations with a dominant market position do because they have long since stopped caring about their customers.

    --
    Most ACs are not even worth the keystrokes to insult them. Be generically insulted by this and ignored otherwise.
    1. Re:"vows" = does not give a shit and lies about it by Tough+Love · · Score: 1

      I don't see how transparency is compatible with total omerta regarding Cannon Lake.

      --
      When all you have is a hammer, every problem starts to look like a thumb.
    2. Re:"vows" = does not give a shit and lies about it by Anonymous Coward · · Score: 0

      'much more direct, open transparent dialogue' Telling Clinton's hey!
      Its like Trumps boys saying 'Here let me clarify that answer' and 'Its not a lie - I was covering up for somebody'.
      Can I punch that person in the face? You either tell the truth, or you do not, and you tell it as it is. As a consequence, both parties know ARM is going to eat into values added shite. At 9-12 fab numbers, less flawed pre-execution cheats, the gap is closing.

  8. Here We Go Again... by mschwanke97402 · · Score: 2

    Graphic Cards were in short supply because of crypto-coin mining. They just couldn't make enough cards to keep prices from zooming up. A bit after that it was RAM. Oh, all the fabs switched to NAND flash, so no RAM for you and it's going to cost. Now Intel hasn't enough 14nm capacity to keep up with processor demand?

    All market manipulation. All of it.

    1. Re:Here We Go Again... by drinkypoo · · Score: 1

      Intel bet everything on their 10nm process, and now they are faltering. Many mocked AMD for getting out of fabbing their own CPUs, but now it looks like they made the correct decision after all. Intel needs to either get out of the fab business ASAP, or get their 10nm process fixed stat. Otherwise they're going to fall behind AMD bigly.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    2. Re:Here We Go Again... by Anonymous Coward · · Score: 1

      Intel manufactures lots of chips, the shortage will be much worse if they close their fabs. Just type lspci (in a terminal under Linux) on most Dell products and you'll see what I mean. Now most of these chips (non CPU) are probably made on older processes, where the cost of 14nm cannot be justified.
      Their 10nm process is a failure, it's too late to fix it before the next process is ready and the investment to transform enough production lines to make their current 10nm process mainstream would never be recovered. They'd better cancel it and milk 14nm until next generation is ready.
      In terms of density and design rules, Intel's 10nm process was very ambitious, probably too ambitious (denser than TSMC's so called 7nm, not by much but probably enough to tilt the balance, since TSMC's 7nm is in real mass production right now).
      The step to the next process will be less aggressive which gives Intel a chance to recover.

  9. So you're the cause of the problem. by Anonymous Coward · · Score: 0

    Funny how *you* *could* actually change things, but you *chose* not to.

    I suspect that that is true for everyone.

    Because everyone of them is as spineless a follower as you are.

    And it is actually only still like this because of your self-fulfilling prophecy.

    So thank you very much. You would have been a fine citizen of the Third Reich.

    1. Re:So you're the cause of the problem. by DontBeAMoran · · Score: 1

      I want to buy AMD but Apple only uses Intel for their Macs!

      At least I know I'll be able to dump Intel in a few years when Apple switches to their own laptop/desktop-grade ARM processors.

      --
      #DeleteFacebook
    2. Re:So you're the cause of the problem. by jwhyche · · Score: 2

      I'll believe this rumored switch away from Intel for Apple when I see it. They switched CPU's twice already and it hurt them pretty bad. The switch to intel wasn't as bad as the cluster fuck that was the switch to PowerPC.

      But if they do switch I doubt it will be to a ARM based processor. Apple has a pretty good chip in the Iphone. If they where to scale it up to desktop specs it would be a pretty nice CPU for Macs.

      --
      I read at +2. If your post doesn't reach that level I will not see or respond to it.
  10. Too little, too late by DontBeAMoran · · Score: 2

    You can announce better communication and publish roadmaps, that doesn't mean you'll be able to stick to them. The past is proof enough.

    Take Apple for example. There's been no official announcement (and never will be, right until the launch of the computers) but we all know Apple is working on breaking away from Intel CPUs.

    Take Microsoft as another example. They're already working on pushing the transition to ARM CPUs, they have Windows running on it and already selling hardware that doesn't use Intel CPUs.

    If there's one thing you can be sure of it's that Intel's days are numbered*.

    * I mean, Intel uses calendars just like the rest of us, right?

    --
    #DeleteFacebook
    1. Re:Too little, too late by Anonymous Coward · · Score: 1

      And good riddance. Don't forget that Intel was never able to win/create a market, it was handed over to them by IBM on a silver plate. Everything else that Intel has attempted to switch away from x86 has failed: iAPX432, i860, and Itanium. The last one has been an EPIC (used as acronym for Explicitly Parallel Instruction Computing in Itanium's documentation) fail.

      Besides that the 16 bit segmented addressing model was a software developer nightmare for the first 15 to 20 years of the PC, something that I will never forget nor forgive.

    2. Re:Too little, too late by Anonymous Coward · · Score: 0

      Besides that the 16 bit segmented addressing model was a software developer nightmare for the first 15 to 20 years of the PC, something that I will never forget nor forgive.

      Don't ever read the gameboy programming documentation or you'll have even worst nightmares.

  11. How about building CPUs that aren't full of holes? by Anonymous Coward · · Score: 0

    I mean, surely you sort that shit out first, so OS vendors don't have to kludge their OSs (and slow things down) to work around something that should have popped up in unit testing the CPUs security features (unless of course, you meant for those holes to exist, which would raise other interesting and awkward questions)

  12. While you're at it by Tough+Love · · Score: 1

    While you're at it, please explain exactly what went wrong with the 10nm process.

    --
    When all you have is a hammer, every problem starts to look like a thumb.
    1. Re:While you're at it by Areyoukiddingme · · Score: 1

      While you're at it, please explain exactly what went wrong with the 10nm process.

      They pretty much have. Just not to mainstream media.

      Intel was trying to use multiple masks and multiple exposures, but couldn't work out mask registration accurately enough for the multiple exposures to line up correctly.

    2. Re:While you're at it by Tough+Love · · Score: 1

      While you're at it, please explain exactly what went wrong with the 10nm process.

      They pretty much have. Just not to mainstream media.

      Why not? And citation please. I know about the speculation, I don't know anything about an actual statement from Intel, to technical media or otherwise.

      --
      When all you have is a hammer, every problem starts to look like a thumb.
  13. This is marketing code language by Anonymous Coward · · Score: 0

    I means that there is a special slush fund available to certain vendors should they ask for it in lieu of using eg AMD in their products.

  14. The biggest challenge for Intel was clearly by zkiwi34 · · Score: 1

    Coming up with such vacuous words that pretty much scream, âoeWe are not saying anything to anyone and youâ(TM)ll maybe get your chips, maybe.â