Intel Vows Better Communication With Partners About CPU Shortage (crn.com)

Intel's channel organization is vowing increased communication and transparency with partners on issues such as the current CPU shortage, which has caused delays, price hikes and other challenges this year. From a report: In an exclusive interview with CRN, Todd Garrigues, director of partner sales programs at Intel, said better transparency about supply issues, new business opportunities and new technologies is one of the company's top priorities for partners heading into 2019. "We got some feedback -- some critical feedback if I'm honest -- from some partners through our advisory boards, and we're working hard to make sure we do better at that," he said. "The request, bluntly, was just to work harder at being transparent as close to real time as possible. And we took that to heart -- a lot of internal discussions on how we enable that."

One of the challenges, Garrigues said, has been engaging with Intel's broader base of partners that the company may not have one-on-one relationships with. To mitigate the issue, the Santa Clara, Calif.-based company is investing more in its relationships with distributors to boost Intel's signal. "One of the big priorities I've placed on this year is really working very close with our distribution partners who do serve that broad channel base more directly," said Jason Kimrey, Intel's U.S. channel chief. "I would tell you that we are having much more direct, open transparent dialogue with them to help them plan and help our mutual customers plan to roadmaps and plan around the supply."

Comments

LOLZ, typical empty suit-think

[iggymanz]

If you can't supply the components your competitor will get more business.

you can't put a motherboard using "transparency" into a system. talk in lieu of product means nothing

Re:LOLZ, typical empty suit-think

[jwhyche]

Not necessary. In the corporate world its 98% of the people its intel or nothing. Corporate managers and bean counters are more than happy to line up in the intel queue like cattle, and wait. To them, AMD means second rate crap. An those of us that know better recommend intel anyway, because "nobody ever got fired for recommending intel."

Same thing in the consumer market. People that know nothing about computers but just know they need one, will pick intel over AMD. They do so because the know the name.

Here We Go Again...

[mschwanke97402]

Graphic Cards were in short supply because of crypto-coin mining. They just couldn't make enough cards to keep prices from zooming up. A bit after that it was RAM. Oh, all the fabs switched to NAND flash, so no RAM for you and it's going to cost. Now Intel hasn't enough 14nm capacity to keep up with processor demand?

All market manipulation. All of it.

Too little, too late

[DontBeAMoran]

You can announce better communication and publish roadmaps, that doesn't mean you'll be able to stick to them. The past is proof enough.

Take Apple for example. There's been no official announcement (and never will be, right until the launch of the computers) but we all know Apple is working on breaking away from Intel CPUs.

Take Microsoft as another example. They're already working on pushing the transition to ARM CPUs, they have Windows running on it and already selling hardware that doesn't use Intel CPUs.

If there's one thing you can be sure of it's that Intel's days are numbered*.

* I mean, Intel uses calendars just like the rest of us, right?

Re:So you're the cause of the problem.

[jwhyche]

I'll believe this rumored switch away from Intel for Apple when I see it. They switched CPU's twice already and it hurt them pretty bad. The switch to intel wasn't as bad as the cluster fuck that was the switch to PowerPC.

But if they do switch I doubt it will be to a ARM based processor. Apple has a pretty good chip in the Iphone. If they where to scale it up to desktop specs it would be a pretty nice CPU for Macs.