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Plastic Water Bottles, Which Enabled a Drinks Boom, Now Threaten a Crisis (wsj.com)
Bottled water, which recently dethroned soda as America's most popular beverage, is facing a crisis. From a report: A consumer backlash against disposable plastic plus new government mandates and bans in places such as zoos and department stores have the world's biggest bottled-water makers scrambling to find alternatives. Evian this year pledged to make all its plastic bottles entirely from recycled plastic by 2025, up from 30% today and among the boldest goals in the industry. Executives at parent company Danone hope the move will help it regain market share and win over plastic detractors who are already pressuring the makers of straws, bags and coffee cups.
There's a big problem. The industry has tried and failed for years to make a better bottle. Existing recycling technology needs clean, clear plastic to make new water bottles, and bottled-water companies say low recycling rates and a lack of infrastructure have stymied supply. Danone, for its part, is betting the reputation of its flagship water brand on a new technology that claims to turn old plastic from things like dirty carpets and sticky ketchup bottles into plastic suitable for new water bottles. [...] Bottled-water sales have boomed in recent decades amid safety fears about tap water and a shift away from sugary drinks. Between 1994 and 2017, U.S. consumption soared 284% to nearly 42 gallons a year per person, according to Beverage Marketing Corp., a consulting firm. Further reading: Microplastics Found In 93 Percent of Bottled Water Tested In Global Study, and Amazon Wants To Curb Selling 'CRaP' Items it Can't Profit On, Like Bottled Water and Snacks: Report.
There's a big problem. The industry has tried and failed for years to make a better bottle. Existing recycling technology needs clean, clear plastic to make new water bottles, and bottled-water companies say low recycling rates and a lack of infrastructure have stymied supply. Danone, for its part, is betting the reputation of its flagship water brand on a new technology that claims to turn old plastic from things like dirty carpets and sticky ketchup bottles into plastic suitable for new water bottles. [...] Bottled-water sales have boomed in recent decades amid safety fears about tap water and a shift away from sugary drinks. Between 1994 and 2017, U.S. consumption soared 284% to nearly 42 gallons a year per person, according to Beverage Marketing Corp., a consulting firm. Further reading: Microplastics Found In 93 Percent of Bottled Water Tested In Global Study, and Amazon Wants To Curb Selling 'CRaP' Items it Can't Profit On, Like Bottled Water and Snacks: Report.
I'm more concerned that we've now been conditioned to having to buy water in bottles when it's one of the most abundant substances on Earth. It represents a failure of the imagination and the triumph pf profits-over-people. Corporations pollute available water and then say, "Oh, you can still have clean water, you'll just have to pay us for it by the bottle now, and on top of that, we'll sell it to you in bottles made of petroleum-based substances so you can have even more pollution and need to pay us for even more stuff. #Winning."
You are welcome on my lawn.
At least one USA company is already selling water in a box. It's not a matter of coming up with something better, it is a matter of slapping a tax or a deposit on something that is undesirable.
I am not interested in articles about life extension advancements.