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How One Merchandiser Lost $1M Trying to Monetize the 'Hamster Dance' Site (www.cbc.ca)
The CBC is marking the 20th anniversary of the notorious Hampsterdance web site with a 10,000-word oral history by arts reporter Leah Collins, promising "the twisted true story of one of the world's first memes."
An anonymous reader writes: Deidre LaCarte, a Canadian martial arts instructor, created the site as part of a contest between her friend and her sister to see whose site could attract the most visitors by December 31st, 1998. Deidre won -- then remembers later waking up to news crews at her front door asking about that web site she'd created that had become a worldwide phenomenon. Slashdot's CmdrTaco linked to the site on February 9th, 1999, and hundreds of millions of pageviews later the CBC traces the site's evolution into Hampsterdance -- the Album, which included the less-remembered rock song "Hampster Party." (Recorded under a pseudonym by The Boomtang Boys, it was described by the Onion A.V. Club as "the definitive hamster party anthem of the new millennium," in their year-end retrospective "Least Essential Albums of 2000.")
The CBC also interviewed members from a competing U.K. band that created knock-off versions of the site's hamster-y song for their own hit record, Cognoscenti vs. Intelligentsia. The Canadian hamster band enjoyed some popularity on Disney radio -- one song even became Hannah Montana's ringtone, and Britney Spears reportedly expressed an interest in recording their soulful hamster ballad, "Life is Good." Hallmark also says they ultimately used hampsterdance songs in over 100 different products. But whatever happened to the web site itself?
Bill Porfido, president of a merchandising firm called Abatis International, eventually purchased the site, and described the resulting disaster as "How one man sunk a million trying to turn the world's most annoying website into the biggest thing in kiddie entertainment." Failed monetization attempts included a cartoon series about a world-travelling "Hampster" band -- the official Hampsterdance.com site is still selling a DVD titled How The Hampsters Saved Winter. "One million dollars. It's almost a million, what we lost," Porfido complains, saying the site is now maintained by his old business partner, Brian Hoffman -- and adding "I haven't spoken to Brian in about three years, but I know he's tired of it."
But Porfido later admits that "even though it was a money sponge, I enjoyed every minute of it.
"People are like, 'Hampsterdance? That's you? That's you?!' It kind of gave you a little taste of fame even though it was -- bogus. (Laughs)."
An anonymous reader writes: Deidre LaCarte, a Canadian martial arts instructor, created the site as part of a contest between her friend and her sister to see whose site could attract the most visitors by December 31st, 1998. Deidre won -- then remembers later waking up to news crews at her front door asking about that web site she'd created that had become a worldwide phenomenon. Slashdot's CmdrTaco linked to the site on February 9th, 1999, and hundreds of millions of pageviews later the CBC traces the site's evolution into Hampsterdance -- the Album, which included the less-remembered rock song "Hampster Party." (Recorded under a pseudonym by The Boomtang Boys, it was described by the Onion A.V. Club as "the definitive hamster party anthem of the new millennium," in their year-end retrospective "Least Essential Albums of 2000.")
The CBC also interviewed members from a competing U.K. band that created knock-off versions of the site's hamster-y song for their own hit record, Cognoscenti vs. Intelligentsia. The Canadian hamster band enjoyed some popularity on Disney radio -- one song even became Hannah Montana's ringtone, and Britney Spears reportedly expressed an interest in recording their soulful hamster ballad, "Life is Good." Hallmark also says they ultimately used hampsterdance songs in over 100 different products. But whatever happened to the web site itself?
Bill Porfido, president of a merchandising firm called Abatis International, eventually purchased the site, and described the resulting disaster as "How one man sunk a million trying to turn the world's most annoying website into the biggest thing in kiddie entertainment." Failed monetization attempts included a cartoon series about a world-travelling "Hampster" band -- the official Hampsterdance.com site is still selling a DVD titled How The Hampsters Saved Winter. "One million dollars. It's almost a million, what we lost," Porfido complains, saying the site is now maintained by his old business partner, Brian Hoffman -- and adding "I haven't spoken to Brian in about three years, but I know he's tired of it."
But Porfido later admits that "even though it was a money sponge, I enjoyed every minute of it.
"People are like, 'Hampsterdance? That's you? That's you?!' It kind of gave you a little taste of fame even though it was -- bogus. (Laughs)."
Would have been xhamster.
Probably the same kind of person that thought to try merchandising a simple mobile game with some cartoon birds and pigs. I wonder how much money Angry Birds merchandise has made. Sometimes big cultural phenomenon pay off, other times not.
When a site falls behind on updating the copyright date in the footer, it's a sign things are over. When it's been nearly FIVE YEARS since they've updated the copyright date, it's LONG, LONG over. Definitely time to pull the plug on that thing.
I learned about it only in 2011/2012. Some dumbass insisted I watch the video. A Windows admin of course, he was enamored with it and couldn't believe I had never heard of it. I forgot about it until now.
20th anniversary? ugh. I remember when that first came out, I showed it to everyone at work. There was no content, just that loud repeating song and these little figures twirling around on the entire page. It was like nothing we'd ever seen before. We were just wondering, "Is there a point to it?" "Are they tryin to send some kind of message?" Web pages were all just so literal back then, like nobody had realized you could just DO stuff to have fun, that there didn't HAVE to be a point to it. I think that's what made it so popular for its few day of fame.
I also recall all those spinning characters really hurting the web browser and machine, like 100% CPU usage to get them good enough to only just stutter a little bit. Some of the computers couldn't handle it at all. But back then it was somewhat unusual to see ANY animation on a web page, let alone the entire page. And it didn't matter how big your monitor was, you could full-screen the window and it STILL filled the page with twirling hamsters.
I work for the Department of Redundancy Department.
Disney's Robin Hoo, right? Probably why it would never be successfully monetized, they would have been sued out of existence!
Not sure how you keep your nerd card if you're scared of earworms.
I say that because I'm Henry the Eighth I am, Henry the Eighth I am I am.