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Apple Took Out a CES Ad To Troll Its Competitors Over Privacy (engadget.com)
An anonymous reader shared a report: Historically, Apple hasn't had an official presence at CES. It's not surprising given the company's success at hosting and hyping its own product launch events -- long before the iPod and iPhone brought Apple to the top of the technology mountain, Steve Jobs keynotes were can't miss events. The company is also very deliberate about its marketing campaigns; when I see Apple billboard ads, they focus on new product close-ups with minimal messaging. This is why the giant ad banner I saw when I arrived in Las Vegas yesterday for CES 2019 caught my eye. Positioned not far from the convention center where CES takes place, the sign is a cheeky riff on the old "what happens in Vegas stays in Vegas" slogan -- and with just a few words, it casts an Apple-shaped shadow over the convention.
That's the slogan used, for those who don't want to have to actually click on the story and supply advertising revenue to a clickbait site.
b0s0z0ku applauded:
Well said -- Apple practically invented the walled garden and computing as a prison.
Not even. Not at all, in fact.
Once upon a time, there was a company called Wang that owned the word processing market. If you wanted to use computers to process words, there really wasn't any choice, at least in a corporate environment at the departmental level or above. And, much like Oracle's sales model, buying into Wang meant hiring ridiculously-overpriced consultants to create document templates and teach your staff how to use their proprietary, terminal-based network and software. You even had to buy printers from them, because there were no third-party products that worked with Wang's hardware ecosystem.
Oh, and you didn't actually get to buy Wang systems - you could only lease them. And, boy, were they expensive to lease, even discounting things like support contracts and having to pay Wang technicians to install upgrades and patches.
Before that, there was IBM and its competitors in the mainframe market, with their proprietary hardware and software systems and their own legions of consultants and product support engineers.
Steve Jobs learned about closed computer ecosystems from the real pioneers in the field. In fact, it's only because in 1981, or thereabouts, the same IBM that kept such an iron grip on its mainframe environment inexplicably decided to open its PC architecture to third-party vendors that we've gotten used to open standards for personal computing hardware and the OSes that control it. Otherwise, closed gardens would be the rule, rather than the exception for the consumer and small-business computing markets.
I don't have a lot of good things to say about the current version of Apple, but Steve Jobs isn't to blame for the walled garden concept - it existed long before he was even conceived ...
Check out my novel.