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Apple Took Out a CES Ad To Troll Its Competitors Over Privacy (engadget.com)

An anonymous reader shared a report: Historically, Apple hasn't had an official presence at CES. It's not surprising given the company's success at hosting and hyping its own product launch events -- long before the iPod and iPhone brought Apple to the top of the technology mountain, Steve Jobs keynotes were can't miss events. The company is also very deliberate about its marketing campaigns; when I see Apple billboard ads, they focus on new product close-ups with minimal messaging. This is why the giant ad banner I saw when I arrived in Las Vegas yesterday for CES 2019 caught my eye. Positioned not far from the convention center where CES takes place, the sign is a cheeky riff on the old "what happens in Vegas stays in Vegas" slogan -- and with just a few words, it casts an Apple-shaped shadow over the convention.

2 of 254 comments (clear)

  1. I hate Apple but.... by tomxor · · Score: 5, Interesting

    How is this trolling? They are advertising a supposed feature of their phone, and supposing their competitors lack that feature then it's automatically trolling? I really hate Apple and think they are evil, but my view is not so warped as to think advertising advantages is trolling.

  2. Re:Free pass over privacy by Anonymous+Brave+Guy · · Score: 3, Interesting

    You're seriously suggesting, in a discussion about online privacy, that a reasonable alternative to sharing your digital life with whoever makes your phone is to make your own phone?

    Here's an alternative suggestion: Makers of consumer devices are required by law to make all data collection and use of online services transparent, with notifications prominently displayed on the packaging and UI to legally mandated visibility standards. Moreover, any data sharing that is not essential for the device to operate must be optional, with user controls that stick once set and are set to full privacy by default. Likewise, the user must explicitly opt-in to activate any online service, even if it is essential for the use of the device. Penalty for failure to comply is 10% of global revenues from sales of the affected devices in the first year and the percentage doubles each year, in addition to any server ever touched without the correct user authority being subject to removal and destruction without compensation.

    See, anyone can propose severely one-sided rules for this game. The difference is that for some reason we're accepting the rules set by big business in an industry where competition isn't functioning effectively any more because the abuse is too profitable under current laws for any big player to offer an alternative that doesn't come with that abuse.

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    If you disagree, post your argument. (-1, Overrated) isn't your personal censorship tool for views you don't like.