Apple Took Out a CES Ad To Troll Its Competitors Over Privacy (engadget.com)

Posted by msmash on Sunday January 6, 2019 @05:20AM from the for-what-it-is-worth dept.

An anonymous reader shared a report: Historically, Apple hasn't had an official presence at CES. It's not surprising given the company's success at hosting and hyping its own product launch events -- long before the iPod and iPhone brought Apple to the top of the technology mountain, Steve Jobs keynotes were can't miss events. The company is also very deliberate about its marketing campaigns; when I see Apple billboard ads, they focus on new product close-ups with minimal messaging. This is why the giant ad banner I saw when I arrived in Las Vegas yesterday for CES 2019 caught my eye. Positioned not far from the convention center where CES takes place, the sign is a cheeky riff on the old "what happens in Vegas stays in Vegas" slogan -- and with just a few words, it casts an Apple-shaped shadow over the convention.

1 of 254 comments (clear)

Min score:

Reason:

Sort:

I hate Apple but.... by tomxor · 2019-01-06 05:53 · Score: 5, Interesting

How is this trolling? They are advertising a supposed feature of their phone, and supposing their competitors lack that feature then it's automatically trolling? I really hate Apple and think they are evil, but my view is not so warped as to think advertising advantages is trolling.