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Canada's Bell Telecommunications Company Wants Permission To Gather, Track Customer Data (www.cbc.ca)

Bell Canada is asking customers for permission to track everything they do with their home and mobile phones, internet, television, apps or any other services they get through Bell or its affiliates. "In return, Bell says it will provide advertising and promotions that are more 'tailored' to their needs and preferences," reports CBC.ca. From the report: "Tailored marketing means Bell will be able to customize advertising based on participant account information and service usage patterns, similar to the ways that companies like Google and others have been doing for some time," the company says in recent notices to customers. If given permission, Bell will collect information about its customers' age, gender, billing addresses, and the specific tablet, television or other devices used to access Bell services. It will also collect the "number of messages sent and received, voice minutes, user data consumption and type of connectivity when downloading or streaming." "Bell's marketing partners will not receive the personal information of program participants; we just deliver the offers relevant to the program participants on their behalf," the company assures customers. Teresa Scassa, who teaches law at the University of Ottawa and holds the Canada Research Chair in Information Law and Policy, says Bell customers who opt into Bell's new program could be giving away commercially valuable personal information with little to no compensation for increased risks to their privacy and security. "Here's a company that's taking every shred of personal information about me, from all kinds of activities that I engage in, and they're monetizing it. What do I get in return? Better ads? Really? That's it? What about better prices?"

Toronto-based consultant Charlie Wilton, whose firm has advised Bell and Rogers in the past, says: "I mean, in a perfect world, they would give you discounts or they would give you points or things that consumers would more tangibly want, rather than just the elimination of a pain point -- which is what they're offering right now."

10 of 73 comments (clear)

  1. Just say no! by DaMattster · · Score: 5, Insightful

    While I live in the United States, I am strongly encouraging my Canadian brothers and sisters to not grant Bell Canada the right to harvest such information. Learn from the mistakes that we in the states made. We gave away our privacy and caused all kinds of headaches that can never be undone. It's like a nuclear bomb. You drop it and everything is fucked up forever. Please, Canadians, have a sudden outbreak of common sense. Corporations cannot ever be trusted with our data. Please don't make the mistake that the US sheeple did by placing all this unearned trust in the hands of corporate poison like Facebook, Twitter, and Google - even more.

    1. Re:Just say no! by Anonymous Coward · · Score: 2, Interesting

      Do you one better: The moment they merely posed the question to me, I called them up and cancelled my lone service with them (internet). But just before I doing that, I shopped around and found an ISP that gives me 3x the speed for 70% the price Bell was charging me in the first place â" which made me realized I should have done this long ago.

      Service providers can absentmindedly pile up the straws, but at one point the beast's back will indeed break.

    2. Re:Just say no! by R3 · · Score: 2

      I think common sense will prevail, for once - and I will tell you why.

      If you go to Bell's web store, and price out an average "bundle" they sell (TV, Internet, landline), you will arrive at roughly $100/month.
      This is WITHOUT any mobile plan. Their mobile plans start at $85/month, for 1GB data (with Bonus! 4GB which they will give you for certain period of time, then will count on your complacency and laziness not to cancel and charge you extra later) and usual voice/SMS, etc.
      So we are looking at ~$200/month for their combined services.

      Now, on top of this revenue stream, they want to siphon any and all data that their customers create while traversing their network so they can sell it to the highest bidder, with no incentives or benefits to the customers whatsoever.

      No discounts, no "points", no coupons, no extra data/voice minutes - nothing.

      Their argument "well, Google and Facebook have been doing it for years" is also bullshit.

      Think what you want about Google, they actually provide some tangible benefit to their "users/customers" in the form of their services, free of charge: GMail, Maps, Google Apps, YouTube, unlimited Photos storage, 15GB of cloud storage, etc.
      You do pay for this through your agreement that Google can do whatever they please with your personal data, but that's your choice.
      Don't like it? Close your Google account, find somebody you like, self-host, whatever works for you.

      So to me, this looks like either Bell severely misunderstood Google's and Facebook's business model, or they are hoping their customers are dumb and gullible enough to actually fall for this "humble proposal" of theirs.

      My vote is on the latter.

  2. Unsurprising by Livius · · Score: 3, Insightful

    Bell Canada ranks up there with anyone else in the world for most evil corporation.

    1. Re:Unsurprising by ChoGGi · · Score: 3, Insightful

      Whoever rated this troll must not be from Canada.

  3. Oh Bell by ceoyoyo · · Score: 3, Interesting

    I have a friend who used to do marketing for a provincial lottery commission. Her job was literally to make people want to gamble more. We've all got to justify what we do, so it was improving the experience so people got the best value for their entertainment dollar.

    When you repeat your justifications enough you start to believe them. The ad industry has told itself so many times that people *like* personalized ads that they think it's true. Bell is about to learn that it's not. I actually called them up recently and told them that they are, under no circumstances, to call me with any marketing whatsoever. This was after they rang me while I was travelling internationally. I answered because I thought it might be important. Nope.

    I have to hand it to Google though. They've got this personalized ad thing down perfectly. I had never seen an ad on YouTube until I saw it under someone else's account. Google appears to have figured out that when I see an ad I go elsewhere.

  4. Re:You get a VPN and you get a VPN by dryeo · · Score: 2

    There are privacy laws, which seem to be being weakened. This is why currently Bell has to ask permission.
    Unluckily our CRTC is like your FCC, run by Telecom shills and they have lobbying power in Parliament. Bell is currently really pushing to get rid of net neutrality and be allowed to block any site they claim facilitates copyright infringement.
    Then there's the internet tax that is being pushed, anything over 15GBs taxed to make up for the streaming services not paying the artists enough and of course the only reason someone would use over 15GBs a month is to stream. They're not even bothering with the piracy excuse anymore, just need more money "for the artists" which has been the publishers story for 3 hundred years while ripping of the artists.

    --
    https://en.wikipedia.org/wiki/Inverted_totalitarianism
  5. Re:You get a VPN and you get a VPN by dryeo · · Score: 3, Insightful

    I'll add for all the Canadians, that we have until Jan 11th to make submissions on the future of the Internet.
    One place to start is here, https://act.openmedia.org/Cana... ran by Openmedia, https://openmedia.org/

    --
    https://en.wikipedia.org/wiki/Inverted_totalitarianism
  6. Re:They already are doing it. by dryeo · · Score: 2

    Well they haven't changed the law yet. If they get people agreeing, they'll use that to argue against any privacy in the new law.
    We have until Jan 11th to tell the government our side. of how the law should be updated.
    https://openmedia.org/

    --
    https://en.wikipedia.org/wiki/Inverted_totalitarianism
  7. Typically Canadian by Opportunist · · Score: 2

    They ask politely.

    Anyone else would have just done it.

    --
    We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.