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Chrome's Ad Blocker Will Go Global On July 9 (venturebeat.com)
An anonymous reader quotes a report from VentureBeat: Google today announced that Chrome's ad blocker is expanding across the globe starting on July 9, 2019. As with last year's initial ad blocker rollout, the date is not tied to a specific Chrome version. Chrome 76 is currently scheduled to arrive on May 30 and Chrome 77 is slated to launch on July 25, meaning Google will be expanding the scope of its browser's ad blocker server-side. Google last year joined the Coalition for Better Ads, a group that offers specific standards for how the industry should improve ads for consumers.
In February, Chrome started blocking ads (including those owned or served by Google) on websites that display non-compliant ads, as defined by the coalition. When a Chrome user navigates to a page, the browser's ad filter checks if that page belongs to a site that fails the Better Ads Standards. If so, network requests on the page are checked against a list of known ad-related URL patterns and any matches are blocked, preventing ads from displaying on the page. Because the Coalition for Better Ads announced this week that it is expanding its Better Ads Standards beyond North America and Europe to cover all countries, Google is doing the same. In six months, Chrome will stop showing all ads on sites in any country that repeatedly display "disruptive ads."
In February, Chrome started blocking ads (including those owned or served by Google) on websites that display non-compliant ads, as defined by the coalition. When a Chrome user navigates to a page, the browser's ad filter checks if that page belongs to a site that fails the Better Ads Standards. If so, network requests on the page are checked against a list of known ad-related URL patterns and any matches are blocked, preventing ads from displaying on the page. Because the Coalition for Better Ads announced this week that it is expanding its Better Ads Standards beyond North America and Europe to cover all countries, Google is doing the same. In six months, Chrome will stop showing all ads on sites in any country that repeatedly display "disruptive ads."
We already have ad blockers that block ALL ads. All ads are disruptive by design.
I want to keep using a 3rd party extension with the important feature of NOT BEING INSTALLED BY DEFAULT
Simple.... Whatever Ad-Blocker is installed by default will be the ad-blocker that all the websites that want to show Ads spend their efforts detecting and making workarounds for.... workarounds like annoying prompts requiring you to "Whitelist" before being allowed to see the content referenced by the search link you clicked on.
Google makes way too much money for something like this to block video ads on YouTube. I'm sure this is more of an effort to make it more difficult for people to identify which ad blocker they should use because there is no way this thing blocks YouTube ads.
It's an effort to push people away from using current blanket ad blockers by getting rid of the most annoying ads. If people follow through they will start to see more ads from Google as they will get rid of their ad blocker. I'm sure that's the thinking, anyway.
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