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Google Demanded T-Mobile, Sprint To Not Sell Google Fi Customers' Location Data (vice.com)
An anonymous reader shares a report: On Thursday, AT&T announced it was stopping the sale of its customers' real-time location data to all third parties, in response to a Motherboard investigation showing how data from AT&T, T-Mobile, and Sprint trickled down through a complex network of companies until eventually landing the hands of bounty hunters and people unauthorized to handle it. To verify the existence of this trade, Motherboard paid $300 on the black market to successfully locate a phone.
Google, whose Google Fi program offers phone, text, and data services that use T-Mobile and Sprint network infrastructure in the United States, told Motherboard that it asked those companies to not share its customers' location data with third parties. "We have never sold Fi subscribers' location information," a Google spokesperson told Motherboard in a statement late on Thursday. "Google Fi is an MVNO (mobile virtual network operator) and not a carrier, but as soon as we heard about this practice, we required our network partners to shut it down as soon as possible." Google did not say when it made this a requirement.
Google, whose Google Fi program offers phone, text, and data services that use T-Mobile and Sprint network infrastructure in the United States, told Motherboard that it asked those companies to not share its customers' location data with third parties. "We have never sold Fi subscribers' location information," a Google spokesperson told Motherboard in a statement late on Thursday. "Google Fi is an MVNO (mobile virtual network operator) and not a carrier, but as soon as we heard about this practice, we required our network partners to shut it down as soon as possible." Google did not say when it made this a requirement.
Maybe I would be ok with specific reputable ad companies using this data for specific advertising services, but not so ok if anyone can pay $300 and track my location.
Why should ad companies get special privileges? I'm not ok with them using this data without my consent and frankly I think the term "reputable ad company" is something of an oxymoron. I certainly do not trust ANY of them including Google and especially Facebook. At minimum there should be a firewall so that third parties have no means of learning specific details about the individual being tracked without explicit consent from that individual. It should absolutely be illegal to sell identifiable tracking data to third parties without explicit written (and revocable) consent.
No, Google does not sell customer data. Google sells access to eyeballs. They will deliver ads to eyeballs that fit the metrics that an advertiser specifies, but the advertiser isn't provided with the details of who is behind that eyeball.