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Apple CEO Tim Cook Calls For Laws To Tackle 'Shadow Economy' of Data Firms (time.com)

Apple's chief executive has called for regulation to tackle the "shadow economy" of data brokers -- intermediaries who trade in the personal information of largely unsuspecting consumers -- as the company continues its push to be seen as supportive of privacy. Tim Cook, in an op-ed for Time Magazine published on Thursday, said: One of the biggest challenges in protecting privacy is that many of the violations are invisible. For example, you might have bought a product from an online retailer -- something most of us have done. But what the retailer doesn't tell you is that it then turned around and sold or transferred information about your purchase to a "data broker" -- a company that exists purely to collect your information, package it and sell it to yet another buyer. The trail disappears before you even know there is a trail. Right now, all of these secondary markets for your information exist in a shadow economy that's largely unchecked -- out of sight of consumers, regulators and lawmakers.

Let's be clear: you never signed up for that. We think every user should have the chance to say, "Wait a minute. That's my information that you're selling, and I didn't consent." Meaningful, comprehensive federal privacy legislation should not only aim to put consumers in control of their data, it should also shine a light on actors trafficking in your data behind the scenes. Some state laws are looking to accomplish just that, but right now there is no federal standard protecting Americans from these practices. That's why we believe the Federal Trade Commission should establish a data-broker clearinghouse, requiring all data brokers to register, enabling consumers to track the transactions that have bundled and sold their data from place to place, and giving users the power to delete their data on demand, freely, easily and online, once and for all.

113 comments

  1. Few Good Solutions for Industry with Regulation by ranton · · Score: 2, Interesting

    These tech companies are starting to feel significant push back from consumers on data privacy issues, but they risk losing competitive advantage if they are the first to budge. The data is just to valuable. The government setting up laws which help protect privacy while creating a competitive environment where everyone is following the same rules is perhaps the only good option. They certainly aren't capable of governing themselves in a way which protects consumers (not that any other industry has ever been able to do that without government intervention).

    --
    -- All that is necessary for the triumph of evil is that good men do nothing. -- Edmund Burke
    1. Re:Few Good Solutions for Industry with Regulation by Anonymous Coward · · Score: 0

      That's right. We need EU privacy laws in this country.

    2. Re:Few Good Solutions for Industry with Regulation by Anonymous Coward · · Score: 0

      You mean EU hiding laws.
      If a businesses behavior causes you damages, go to the your courts. Oh EU, where no damages for you. HAHAHAHA

    3. Re:Few Good Solutions for Industry with Regulation by ShanghaiBill · · Score: 2, Insightful

      All big tech companies harvest data, but Apple relies on it far less than Google, Facebook, Microsoft, and Amazon. So any restrictive laws will disproportionately hobble Apple's competitors. Tim is trying to frame this as "concern for the little guy", but it is really just self-interest.

    4. Re:Few Good Solutions for Industry with Regulation by pak9rabid · · Score: 1

      We have a winner

    5. Re:Few Good Solutions for Industry with Regulation by Anubis+IV · · Score: 5, Insightful

      All big tech companies harvest data, but Apple relies on it far less than Google, Facebook, Microsoft, and Amazon.

      They don't just rely on it less: they collect less, and they've done so all along.

      Moreover, Apple could have walked down the same path that Google, Microsoft, and others have gone down by collecting and monetizing more data on their customers, but they voluntarily chose not to do so when presented with that opportunity. Instead, they chose to align their business interests with those of their customers. That decision cost them opportunities at the time and has been suggested to have set them back technologically when it comes to mapping, voice assistants, and other areas, but it's starting to pay off now that people are slowly waking up to just what it is that they've been giving away all along.

      So, yes, it's self-serving of them to hammer their competitors on privacy, but they only have the ability to hammer their competitors on privacy because they chose to NOT follow their competitors down the path of literally selling out users. That decision was a forward-thinking one at the time, and it's coming back to pay dividends now.

    6. Re:Few Good Solutions for Industry with Regulation by Anonymous Coward · · Score: 0

      It might be self-interest for Apple, and it is absolutely true, but that doesn't make the issue less important. Not long ago there was another article in SL where a TV maker (can't remember) said that TVs would be more expensive if they removed the "smart" bits they use to essentially spy on you and sell the data downstream.

      That practice needs to stop. Would you let cameras and the general public to enter your home if the government offered you not to pay taxes in return?

    7. Re:Few Good Solutions for Industry with Regulation by CyberKender · · Score: 1

      Expecting a capitalist business to do something that cuts into their profits is a fool's errand. That Apple even considers this means they have a plan that they think will benefit them, as well as the populace.

      --
      CyberKender
      Apparently Appointed Lord Mayor of There
    8. Re:Few Good Solutions for Industry with Regulation by Anonymous Coward · · Score: 0

      Expecting a capitalist business to do something that cuts into their profits is a fool's errand. That Apple even considers this means they have a plan that they think will benefit them, as well as the populace.

      Yeah, they have had their "plan" for several years, and have not been shy about sharing it with the public.

      In short, Apple is primarily a hardware company. They make the majority of their profits from selling you a Mac, iPhone, iPad, iPod, Watch and/or AppleTV.

      That is how they have structured their business model, and therefore, their "survival" simply doesn't depend on pimping-out their customers' data.

      Period.

    9. Re:Few Good Solutions for Industry with Regulation by Anonymous Coward · · Score: 0

      That practice needs to stop. Would you let cameras and the general public to enter your home if the government offered you not to pay taxes in return?

      Sure! No problem.

      I'd just arrange it so those cameras only "saw" a continuous loop of goatse 24/7/365, with a soundtrack of screeching metal-on-metal at +20 dBm.

      That oughta satisfy 'em...

  2. hmmm by Anonymous Coward · · Score: 0

    I sense that AAPL isn't doing too well.

    1. Re: hmmm by Anonymous Coward · · Score: 0

      Youâ(TM)re an idiot

    2. Re:hmmm by Dunbal · · Score: 0

      Turns out they're mad they can't sell your data for 10 times what it's worth like they do with everything else - kind of ruins their whole business model.

      --
      Seven puppies were harmed during the making of this post.
    3. Re:hmmm by Anonymous Coward · · Score: 0

      Turns out they're mad they can't sell your data for 10 times what it's worth like they do with everything else - kind of ruins their whole business model.

      Prove it, or STFU, Hater.

    4. Re: hmmm by datavirtue · · Score: 1

      Apple could double if they tracked and sold customer data.

      --
      I object to power without constructive purpose. --Spock
    5. Re:hmmm by Anonymous Coward · · Score: 0

      Common knowledge needs no proof; Moron.

    6. Re:hmmm by Anonymous Coward · · Score: 0

      I sense that AAPL isn't doing too well.

      Actually, as of 3:54 PM ET on 1/17/19, if you look at the 1-month view, it seems to be solidly on the mend...

      https://www.google.com/search?q=aapl+stock&rlz=1C1EODB_enUS831US831&oq=aapl+stock

    7. Re:hmmm by Dunbal · · Score: 1

      The only one full of hate here is you. Chill out :)

      --
      Seven puppies were harmed during the making of this post.
  3. One of the #1 brokers of your data... by cayenne8 · · Score: 4, Informative
    This is one of the top data brokers in the US, and world for that instance.

    Acxiom

    They have for decades been gathering info on first the US and later the world. They get mailing lists from the US post office. They cut the binders off US phone books and scan them. They get all the info off those warranty cards you send in, and all sorts of creative sources of information on you.

    Even the US used them after 9/11 to try to hunt down people.

    Hell, even major credit card companies use them to clean their databases.

    I think they even now maybe own one of the credit bureaus, like Trans Union. If not owning them they are very cozy in business or used to be.

    --
    Light travels faster than sound. This is why some people appear bright until you hear them speak.........
    1. Re:One of the #1 brokers of your data... by Anonymous Coward · · Score: 1

      Even the US used them after 9/11 to try to hunt down people.

      And this right here is why there will never be regulations to shut them down.

      What people don't realize after hearing about things like PRISM is that a lot of US government spying is outsourced to companies like Acxiom. It might be illegal for the US government to collect the information they collect without a proper warrant - but it's not illegal for private companies to do it!

      This isn't to say that the NSA doesn't spy on Americans themselves, just that they use all available sources, and that includes these data brokers.

    2. Re:One of the #1 brokers of your data... by Anonymous Coward · · Score: 0

      Acxiom has been doing this since the 90's (wonder why you get all that USPS junk mail delivered?).
      Trans Union was a client of Acxiom/May & Speh (through merger) in the mid to late 90's. They
      left in early 2001 to do it in-house themselves.

      Did you ask ACXIOM to gather data on you for you?

      Good luck with that OPT-OUT they offer.

  4. Ah, sweet irony by argStyopa · · Score: 1

    " intermediaries who trade in the personal information of largely unsuspecting consumers "

    Would Apple be quite so in favor of this we we, say, included hardware firms in the 'intermediaries' category?

    --
    -Styopa
    1. Re:Ah, sweet irony by ceoyoyo · · Score: 1

      Probably. Apple tried to launch an ad network and it failed, so they staked out a differentiating position in favour of personal privacy. It's widely suspected that it's hurting them: Siri not retaining to everything ever said to it, for example. Individuals don't seem to care enough about their privacy to make it a winning business strategy, but maybe they can get some laws passed in favour of it.

    2. Re:Ah, sweet irony by Anonymous Coward · · Score: 1, Insightful

      " intermediaries who trade in the personal information of largely unsuspecting consumers "

      Would Apple be quite so in favor of this we we, say, included hardware firms in the 'intermediaries' category?

      Unlike Google and Facebook, Apple actually has a business model that doesn't involve strip-mining the dead bodies of our privacy looking for loose change.

      I'm about as strong a free-market libertarian as one can be, but Google et al have gone waaaaay too far down the "doing evil" rabbit hole and they need to be reigned in.

      You have no right to the PRIVATE DETAIL OF MY LIFE, ESPECIALLY WHEN YOU COLLECT IT SURREPTITIOUSLY.

      IMO, they should have to FUCKING ASK for the EXACT details of what they want to collect, and IF I say "OK", that OK automatically expires after, say, 90 days.

      Otherwise, nope, they can't collect it.

      And just to make it fun - pierce the corporate veil for any company that violates that. Think Fuckerberg would allow privacy violations at his moral shithole if his fortune were at stake?

    3. Re:Ah, sweet irony by Anonymous Coward · · Score: 0

      apple is the shadiest of all the big tech companies. Would never trust my personal data to them

    4. Re:Ah, sweet irony by Anonymous Coward · · Score: 0

      apple is the shadiest of all the big tech companies. Would never trust my personal data to them

      Call me when Apple decides to help a totalitarian government that literally has the blood of millions on their hands oppress their people.

    5. Re:Ah, sweet irony by tepples · · Score: 1

      IMO, they should have to FUCKING ASK for the EXACT details of what they want to collect, and IF I say "OK", that OK automatically expires after, say, 90 days.

      If you find a document through a web search engine, and it pops up a page-modal alert box asking for permission to collect and disseminate your interest profile in exchange for without-charge or discounted access to the document you are trying to read, would you find that acceptable? If you don't say "OK", then fine; the document's publisher doesn't get your personal data, and you don't get to read the document.

    6. Re:Ah, sweet irony by Anonymous Coward · · Score: 0

      apple is the shadiest of all the big tech companies.

      Prove it, or STFU, Hater.

    7. Re:Ah, sweet irony by Anonymous Coward · · Score: 0

      Aren't Apple in various ways assisting and helping the U.S. government? You may want to check up on your country's merit and records in south asia, south america, and the middle east during the last 100 years: the direct and indirect death tolls cannot be estimated any more precise than being in the tens of millions.

      You may want to check yourself when speaking of what country has the worst record.

    8. Re:Ah, sweet irony by Plumpaquatsch · · Score: 1

      Probably. Apple tried to launch an ad network and it failed,

      It failed because it wasn't giving advertisers "enough" user information.

      --
      Of course news about a fake are Fake News.
    9. Re:Ah, sweet irony by ceoyoyo · · Score: 1

      Yes. Perhaps they have real principles and they were hurting them back then as well as now.

    10. Re:Ah, sweet irony by zieroh · · Score: 1

      apple is the shadiest of all the big tech companies. Would never trust my personal data to them

      You're spouting nonsense.

      --
      People who say "sheeple" have about as much sophistication as an AOL user, and in fact are probably actually AOL users.
    11. Re:Ah, sweet irony by Anonymous Coward · · Score: 0

      Thats a small part of the reason. Instead of cheerleading for apple please read and educate yourself.
      https://techcrunch.com/2016/03/28/the-downfall-of-the-walled-garden-heres-why-iad-failed/

    12. Re: Ah, sweet irony by Anonymous Coward · · Score: 0

      This already happenes when accessing some sites from the uk due to gdpr. If you do not agree then no access, thankfully slashdot still lets me in.

    13. Re: Ah, sweet irony by Anonymous Coward · · Score: 0

      Just sign your post faketimcook. We know it's you.

      You are the only adult to call another adult a hater. We know it's you TheFakeTimCook

    14. Re:Ah, sweet irony by Anonymous Coward · · Score: 0

      You may want to count the number of times the US sent its troops to Europe to fight - and win. Only to not actually conquer any territory outside of the cemeteries for the US soldiers that died doing that.

      Thanks to those troops, you're free to post your regurgitated anti-American claptrap in US-style English on a US website using technology developed in the US.

      You didn't have to post it in German or Russian or Chinese.

      YOU'RE FUCKING WELCOME, YOU WORTHLESS PIECE OF SHIT

      Go find a really old splintered telephone pole.

      Coat it in tar.

      Set it on fire.

      AND FUCK YOURSELF UP THE ASS WITH IT

    15. Re:Ah, sweet irony by Anonymous Coward · · Score: 0

      They have been helping those who murder women and children in cold blood as well : https://en.wikipedia.org/wiki/...

    16. Re:Ah, sweet irony by Anonymous Coward · · Score: 0

      Posts like yours are always funny.. The US joins WW2 very late in the game, after the soviets did a lot of the heavy lifting.. The US comes in and claims the bulk of the credit anyhow.

      History is always written by the victors, and your national history classes seems to take a lot of liberty with their texts.

      Perhaps you can outline some of your "successes" when you went to war on your own?
      North Korea?
      Vietnam?
      Gulf war (Who can forget the large "mission accomplished" photo op). Just search for "mission accomplished" and see what comes up.

    17. Re: Ah, sweet irony by Anonymous Coward · · Score: 0

      OMG it is him. the "leave apple along guy"

    18. Re:Ah, sweet irony by Plumpaquatsch · · Score: 1

      Thats a small part of the reason. Instead of cheerleading for apple please read and educate yourself. https://techcrunch.com/2016/03/28/the-downfall-of-the-walled-garden-heres-why-iad-failed/

      After the first couple of of paragraphs reaptedly confirmed what I wrote I quit reading - why don't you quote the "real" reason?

      --
      Of course news about a fake are Fake News.
    19. Re:Ah, sweet irony by Anonymous Coward · · Score: 0

      Posts like yours are always funny.. The US joins WW2 very late in the game, after the soviets did a lot of the heavy lifting.. The US comes in and claims the bulk of the credit anyhow.

      History is always written by the victors, and your national history classes seems to take a lot of liberty with their texts.

      Perhaps you can outline some of your "successes" when you went to war on your own?
      North Korea?
      Vietnam?
      Gulf war (Who can forget the large "mission accomplished" photo op). Just search for "mission accomplished" and see what comes up.

      You totally botched your "history lesson".

      You just demonstrated you're not as smart as you believe you are.

      Yes, you did.

      Got the stones to figure out where and how you posted something WRONG?

      Yeah, you don't.

      You fucking pussy sitzpinkler.

      Now, go grow a brain.

    20. Re:Ah, sweet irony by Plumpaquatsch · · Score: 1

      Aren't Apple in various ways assisting and helping the U.S. government?

      Yeah, the laws say they have to.

      And, for that matter. the data collecting companies you want to defend as being better than Apple gladly do the same, - without protesting against putting backdoors into their products, like Apple has repeatedly done.

      --
      Of course news about a fake are Fake News.
    21. Re:Ah, sweet irony by Anonymous Coward · · Score: 0

      Posts like yours are always funny. The Russians couldn't have done a thing against Germany, if Hitler hadn't been such a moron. And the moron couldn't have been elected if he didn't have financial support from foreign companies. American Capitalism for the win!

    22. Re:Ah, sweet irony by Anonymous Coward · · Score: 0

      Ahh the sweet narrow mindedness of the apple worshiper, basking in the glow of the RDF.

    23. Re:Ah, sweet irony by Plumpaquatsch · · Score: 1

      Ahh the sweet narrow mindedness of the apple worshiper, basking in the glow of the RDF.

      So I'm narrow minded because you can't prove me wrong. Poor snowflake.

      --
      Of course news about a fake are Fake News.
  5. Simple enough by Anon-Admin · · Score: 1

    Make some changes to the Fair Credit Reporting Act and apply it to all consumer reports. Thus you get the following

    Access to Your Report – The act requires reporting agencies to provide you with any information in your file upon request once a year.

    Protected Access – The act limits access to your file to those with a valid need.

    Accurate Reporting – If inaccurate information is discovered in your file, the reporting agency must examine the disputed information, usually within 30 days. If the inaccurate information cannot be verified, the reporting agency has a responsibility to remove it. If you are not able to clear up the matter, you are allowed to add a statement to your file explaining the situation.

    Have Outdated Information Removed – Negative information must be removed from your file after seven years.

    Maintain Medical Information Privacy – reporting agencies are prohibited from obtaining or using medical information.

    Seek Damages – You have the right to sue and seek damages in a state or federal court from anyone, such as a consumer reporting agency or a user of consumer reports, who violates the Fair Reporting Act.

    Know When Your Report Is Used Against You – If you are denied credit, insurance,r employment, or any service because of your report, you can ask for the specific reason for the denial.

    1. Re:Simple enough by Anonymous Coward · · Score: 0

      The reselling of bad debts should be outlawed. When I filed for bankruptcy after being out of work for two years after the Great Recession, a credit card debt got sold to four different debt collectors. Each debt collector was disappointed to find a notation in my file that the debt was invalid. Debt collectors pay pennies on the dollar for old debts in the hope of getting someone to make a payment and make the debt valid again.

  6. expose them by Anonymous Coward · · Score: 0

    tech brethren, i implore thee...take a job at these ass hat companies and flay them wide open. Expose the depths of their chicanery !

    1. Re:expose them by Anonymous Coward · · Score: 0

      And then get sued into oblivion by those companies for exposing trade secrets. Even if they're wrong, they have much deeper pockets than you and can ruin your life in perpetuity.

    2. Re: expose them by Anonymous Coward · · Score: 0

      Duh who uses their real name or ssn at a company anymore

    3. Re: expose them by Anonymous Coward · · Score: 0

      Undercover ninjas dont. Go in as a 3rd party contractor like hvac technician

  7. Meanwhile by Anonymous Coward · · Score: 0

    Apple is the #1 opponent of right to repair laws across the country.

    1. Re:Meanwhile by Anonymous Coward · · Score: 0

      Apple is the #1 opponent of right to repair laws across the country.

      Offtopic much?

  8. Re: Few Good Solutions for Industry with Regulatio by Anonymous Coward · · Score: 0

    Another issue is that many of these data brokers exist in different countries. Laws would have to restrict the ability to sell in the first place. I dont see how making a law allowing a user to then be forgotten would impact a broker in another country..

    The funny thinh though.. is im not sure people care. Look at programs like air miles... most people will give this away for next to free..

  9. Tim Cook's principals vs Apple's biz agenda by LostMyAccount · · Score: 1

    I have trouble sorting out Tim Cook's privacy principals so frequently espoused in press releases, op-eds and quips to the press from Apple's business agenda oriented towards marketing their platform as "privacy friendly".

    It'd go a long way towards taking Cook and Apple as sincere if Apple would, in great detail, share with us what data they collect on their users, how they use it, and what data they allow Apps to collect, and what if any strings they attach to that data (which I doubt they can enforce anyway).

    I'm going to go out on a limb and guess that Apple's only in the data collection game in any competitive sense if you're an iPhone user, but compared to Google and others, they're bush league and non-competitive, so "Apple as privacy advocate" isn't really because they care about data privacy, but because it's not a business they're competitive in. But if you *are* an i-device user there is, in fact, a ton of data collected about your usage which is of business advantage to Apple.

    Which makes me question the sincerity of Cook's privacy speeches -- how do I know that most of this isn't just a marketing ploy to move users to their platform where they can grab the valuable data for themselves? Maybe they don't sell it to third parties, but they still collect it. And there's not exactly a lot of transparency on what they allow Apps to collect, either.

    Overall, I'm inclined to believe that my privacy is moderately more protected on an iPhone than an Android, but only modestly.

    1. Re:Tim Cook's principals vs Apple's biz agenda by ceoyoyo · · Score: 1
    2. Re:Tim Cook's principals vs Apple's biz agenda by KixWooder · · Score: 3, Informative

      You can already request everything Apple has about you, there isn't much in it. How often you've had a repair done, your login/logour of Apple services, what apps you've downloaded and when, etc.

      https://www.businessinsider.co...

      --
      I hate fat people.
    3. Re:Tim Cook's principals vs Apple's biz agenda by Anonymous Coward · · Score: 0

      https://www.apple.com/privacy/approach-to-privacy/

    4. Re:Tim Cook's principals vs Apple's biz agenda by Dixie_Flatline · · Score: 1

      Look at it like this: Apple makes its money by selling you a physical device. After that, they provide a few services to keep you locked in. That's a very good business model, and doesn't rely on you giving up any appreciable privacy.

      Give that, it's trivial for Apple to play up the privacy side of their business. It wasn't necessarily what they set out to do, but it fell in their lap, and now they're leveraging it because it gives them a competitive advantage.

      But I think we can trust they'll continue on this path for a while, because nothing is more damaging than a privacy scandal from a company that claims to be all about your privacy.

      So TRUST in Apple's business agenda, because it's all about trying to limit the tools of its nearest competitors.

    5. Re:Tim Cook's principals vs Apple's biz agenda by fbobraga · · Score: 1

      Only Apple has an iPhone data? Apps can't access it?

    6. Re:Tim Cook's principals vs Apple's biz agenda by Plumpaquatsch · · Score: 3, Informative

      I have trouble sorting out Tim Cook's privacy principals so frequently espoused in press releases, op-eds and quips to the press from Apple's business agenda oriented towards marketing their platform as "privacy friendly".

      It'd go a long way towards taking Cook and Apple as sincere if Apple would, in great detail, share with us what data they collect on their users, how they use it, and what data they allow Apps to collect, and what if any strings they attach to that data (which I doubt they can enforce anyway).

      https://support.apple.com/en-us/HT208501

      Understand and control the personal information that you store with Apple
      As part of our commitment to your privacy, we’re making it easier than ever for you to review and take control of the data that you store with Apple. Data and privacy tools
      We’ve introduced new data and privacy tools on your Apple ID account page. Sign in to your Apple ID account page on a Mac, PC, iPhone, or iPad. Then scroll down to Data & Privacy and select "Manage your data."
      The complete set of self-service data and privacy tools is available to customers in over 240 countries around the world:
      Get a copy of the data that you store with Apple that's associated with your Apple ID. Deactivate your Apple ID temporarily. Delete your Apple ID—and the data associated with it—permanently. Request a correction to your personal data.
      Additional privacy improvements
      To ensure that we’re meeting our own high standards for protecting the data we store on your behalf, we’ve conducted a comprehensive review of the instances where we collect and hold your data. As a result, Apple products now include new and updated data and privacy statements that make it easier than ever to understand how Apple will use your personal information. We show you these statements before you sign in with your Apple ID or turn on any new features that use your data.
      We’re proud of our commitment to privacy and will continue to apply our industry-leading, privacy-by-design standard to ensure that great experiences don’t come at the expense of your privacy and security. For more information, visit apple.com/privacy.

      --
      Of course news about a fake are Fake News.
    7. Re:Tim Cook's principals vs Apple's biz agenda by Anonymous Coward · · Score: 0

      I have trouble sorting out Tim Cook's privacy principals so frequently espoused in press releases, op-eds and quips to the press from Apple's business agenda oriented towards marketing their platform as "privacy friendly".

      It'd go a long way towards taking Cook and Apple as sincere if Apple would, in great detail, share with us what data they collect on their users, how they use it, and what data they allow Apps to collect, and what if any strings they attach to that data (which I doubt they can enforce anyway).

      I'm going to go out on a limb and guess that Apple's only in the data collection game in any competitive sense if you're an iPhone user, but compared to Google and others, they're bush league and non-competitive, so "Apple as privacy advocate" isn't really because they care about data privacy, but because it's not a business they're competitive in. But if you *are* an i-device user there is, in fact, a ton of data collected about your usage which is of business advantage to Apple.

      Which makes me question the sincerity of Cook's privacy speeches -- how do I know that most of this isn't just a marketing ploy to move users to their platform where they can grab the valuable data for themselves? Maybe they don't sell it to third parties, but they still collect it. And there's not exactly a lot of transparency on what they allow Apps to collect, either.

      Overall, I'm inclined to believe that my privacy is moderately more protected on an iPhone than an Android, but only modestly.

      You must not know how to use the interwebs very well. This took all of 5000 nanoseconds to search on Google:

      https://www.apple.com/privacy/

      It's ALL laid-out in those pages. Enjoy.

    8. Re:Tim Cook's principals vs Apple's biz agenda by Anonymous Coward · · Score: 0

      Apple kind of scared me at first, but this is impressive use of not much data:
      I had a MacBook Pro that's free warranty end date was coming up.
      I logged into the apple store online, put AppleCare in my cart, but somethingorother went wrong.
      I called support (from the home line that I had listed on the account).
      I waited almost NO time in the queue, they didn't greet me by name but had my info up right away.
      He said "are you looking to extend the warranty on your MacBook" -- that kinda weirded me out but was the only thing that wasn't pleasant about the call. He even laboriously asked me three times if ANYONE in my family was a student . . . of course I had forgotten someone was and he applied the Education Discount . . .

      Looking back, it's just a good use of analytics with data I keep updated with them anyhow. I've had several other calls since then about other stuff and they weren't as 'familiar' but were helpful (for what they could do). Until they demonstrate otherwise, I do favor doing business with them (like doing Prime) if their offerings are what I'm looking for.

    9. Re:Tim Cook's principals vs Apple's biz agenda by ilsaloving · · Score: 1

      Apps are a more complex subject, and I know the last time this issue came up in an interview or call or whatever, Cook took a mulligan and said that Apple cannot control what third parties do with data that their apps collect.

      Apart from selective permission control (which Android finally now also has), I have no idea what special measures (if any) Apple is taking to prevent apps from collecting info they have no right to, such as EMEI data, etc.

      Ilsa

  10. Whats the difference between this and CC's by pgmrdlm · · Score: 4, Interesting

    Buisness's have been selling our data way before downloadable apps became popular. key cards to save money at supermarkets. That buying information was always being sold. Credit Card spending habits, again. Always was being sold.

    This practice of selling information on your buying/browsing habits has been going on forever. And nobody really talked about it before, so again. Nothing different.

    With that said though, I would expect any regulation to encompass any area where your private data is being sold.

    --
    Anonymous comments are as pathetic as the anonymous "sources" that contaminate gutless journalism from the New York Time
    1. Re: Whats the difference between this and CC's by datavirtue · · Score: 2

      Kroger gives you something for tracking you at thier stores. No comparison.

      Credit card spending habits are anonymized. They know that a certain kind of person made a roughly categorized type of purchase. They have no idea what products you bought etc. No comparison.

      --
      I object to power without constructive purpose. --Spock
    2. Re: Whats the difference between this and CC's by Anonymous Coward · · Score: 0

      You really can't compare the contemporary practice of selling information on your buying/browsing habits to "what has been going on forever" any more than you can compare gerrymandering to the practice from before.

  11. First ... by PPH · · Score: 0

    ... stop our own government from collecting and sharing our data.

    Well, that's not going to happen anytime soon. So why sweat the small stuff?

    --
    Have gnu, will travel.
    1. Re:First ... by DigiShaman · · Score: 0

      So Tim Cook is asking for a central repository of all data to be stored, with the understanding we can request to have it deleted. Awww, how cute. Completely oblivious to the fact the NSA would be mirroring all that data to a back-end archival storage silo only to later be used against you in a new Social Credit score.

      See, China is leading the world on advancements. They're just not the advancements that benefit you!

      --
      Life is not for the lazy.
    2. Re:First ... by Anonymous Coward · · Score: 0

      He is not asking for the a central repository of the data, but a central repository of the meta data and relations. A central repository that says that companies A,B, and C sell customer names and phone numbers to company D and that company D sells aggregate data to companies M, N and O. The actual customer phone names and phone numbers are not in the central repository, but the link between the companies are.

  12. Trans Union by Anonymous Coward · · Score: 0

    Every time for the last 10 years I go to their website for my free credit report, the system always says that there is some sort of problem and to come back later.

    When you call, you get someone with a heavy Indian accent who won't tell you where they are for "security reasons". But yet, they have all this personal information on me that they blast all over the World without a care.

  13. Re:Slashdot by Dunbal · · Score: 1

    If you're here and complaining about slashdot, you haven't been here long enough.

    --
    Seven puppies were harmed during the making of this post.
  14. Because I am not getting my 30% by 140Mandak262Jamuna · · Score: 0
    Tim Cook's basic complaint is that, this data that originates from the intense tracking by iOS devices is being bought and sold without giving Apple its due share.

    Apple believes, like goblins, an object belongs to the creator. What the wizards and muggles call "price" is merely a license fee to use the object during the lifetime of the renter. When the renter dies the object should be returned to the maker and be re-rented. They do not accept as legal, the practice of passing goblin made objects like the Sword of Slytherin being passed from wizard to wizard without additional payments to the maker. [Citation Provided].

    So once the data brokers agree to kick back 30% of the revenue to Android and Apple this will quietly die down.

    [Citation] Harry Potter 4-7, HP 7 - HP and the Deathly Hallows - CH25 (3) You don’t understand, Harry, nobody could understand unless they have lived with goblins. To a goblin, the rightful and true master of any object is the maker, not the purchaser. All goblin-made objects are, in goblin eyes, rightfully theirs.'

    ‘But if it was bought –'

    ‘– then they would consider it rented by the one who had paid the money. They have, however, great difficulty with the idea of goblin-made objects passing from wizard to wizard. You saw Griphook’s face when the tiara passed under his eyes. He disapproves. I believe he thinks, as do the fiercest of his kind, that it ought to have been returned to the goblins once the original purchaser died. They consider our habit of keeping goblin-made objects, passing them from wizard to wizard without further payment, little more than theft.'

    --
    sed -e 's/Chuck Norris/Rajnikant/g' joke > fact
    1. Re:Because I am not getting my 30% by sinij · · Score: 0

      Tim Cook's basic complaint is that, this data that originates from the intense tracking by iOS devices is being bought and sold without giving Apple its due share.

      I have to agree with this cynical view. Apple's IPhone invented surveillance capitalism, nothing that came before even dreamed of collecting so much user data. Before that, MACs were first to push what we now know as cloud integration.

      Apple clearly fired the first shots in war on consumer privacy.

    2. Re:Because I am not getting my 30% by Anonymous Coward · · Score: 0

      Tim Cook's basic complaint is that, this data that originates from the intense tracking by iOS devices is being bought and sold without giving Apple its due share.

      Bullshit.

      Prove it, or STFU.

    3. Re: Because I am not getting my 30% by datavirtue · · Score: 0

      Go to the bathroom and wash the cheeto dust from your hands you Harry Potter douche.

      --
      I object to power without constructive purpose. --Spock
    4. Re:Because I am not getting my 30% by Anonymous Coward · · Score: 0

      I see your Harry Potter and raise you with the Cookie Monster!

      Hi Cookie Monster! Well what's that?
      This? (points at NO sign) No!
      No? No what?
      See Cookies? Me, No! Me eat cookies no more. Me filled up!
      No more cookies? Are you kidding?
      Noooooo!! AAAAHHHMMM NOM NOM NOM NOM NOM

    5. Re:Because I am not getting my 30% by Plumpaquatsch · · Score: 1

      Thanks for telling us the official views of your employer Facebook. Or is it Google?

      --
      Of course news about a fake are Fake News.
  15. Until he calls for tax reform laws... by Anonymous Coward · · Score: 0

    "Quick, look over there!" Until this dishonest charlatan calls for legislation to address the offshore tax havens that Apple so egregiously abuses, he lacks even a modicum of credibility regarding this issue (or any other, for that matter). Go pound sand, Tim.

  16. Why? Sounds suspicious... by Anonymous Coward · · Score: 0

    Judging by the amount of data the iPhone and other Apple products return back to Apple (many megabytes a day), it's clear that Apple are collecting as much data on you as Google et al are doing. No, they're not monetizing this data in various ways, but they are collecting it because it would be too foolish to pass on the opportunity.

    The question is what does Apple do with the data, who do they share it with (other than NSA, CIA, FBI because the law requires it), and what will the ultimately do with it?

    If you think Apple cares about your privacy as much as they lie about it on TV, you're only kidding yourself.

    1. Re:Why? Sounds suspicious... by Anonymous Coward · · Score: 0

      Exactly this. apple is the kind of company that swore up and down they were not slowing down phones. Until they got caught slowing down phones; then there was some bullshit story about it being for your own good. Not a company to be trusted.

  17. Freedom of speech and association by reanjr · · Score: 1

    If you tell me a thing, I can share that thing. If I know a thing, I can sell that knowledge. These concepts have been enshrined into the United States law. You need a clear and pressing reason to restrict the right to free speech.

    If you don't want your info shared, don't give it out.

    1. Re:Freedom of speech and association by Anonymous Coward · · Score: 0

      "If you tell me a thing, I can share that thing. If I know a thing, I can sell that knowledge" said the... ...doctor to their patient ...priest to their congregant ...lawyer to their client ...spy to their spymaster ...industrial engineer to their employer ...owner of the safe house to the spouse fleeing an abusive partner
      Seems like clear and pressing reasons are pretty easy to come by.

  18. Re: Few Good Solutions for Industry with Regulatio by Anonymous Coward · · Score: 0

    Are there any real, specific examples of Microsoft monitizing (selling) the data they collect off hosts, other than using it to guide their own product decisions?

  19. Fuck you. Taxation is theft. by Anonymous Coward · · Score: 0

    If anything, Apple does far too little to reduce their tax bill. They should be zeroing it out the way that GE does.

    Every dollar in government hands is dollar either wasted, or spent on causing bloody mayhem.

    1. Re:Fuck you. Taxation is theft. by sinij · · Score: 3, Insightful

      If anything, Apple does far too little to reduce their tax bill. They should be zeroing it out the way that GE does.

      Every dollar in government hands is dollar either wasted, or spent on causing bloody mayhem.

      If you are not positing this from Somalia, then you are a hypocrite.

  20. They cannot let us opt-out by rickb928 · · Score: 2

    100% (or close to it) participation is critical to the business. Having both total access to us, as well as good quality/representational data, is crucial to the business. If the data is reduced by opt-out to any significant degree, the risk of a selection bias that makes the data marginally representational makes it virtually (!) USELESS.

    So if you opt-out, and your favorite store knows you shop there but don't show up in their vast and viral marketing subconscious, they don;t know enough about you to expand their marketing, develop reliable trait definitions, and ultimately can't hit you as hard as they were paying for. And so they don't want to pay for semi-useless or less-useful data. The data aggregators lose revenue. And power. And they will fight back.

    They will ignore your opt-out. Their surveillance will become even more covert. They will lie, and pay the fines (always insufficient to deter abuse). They will partner up with those who cannot be defied.

    There isn't much we can do, short of punish the transgressors by refusing to do business with their willing partners, and that assumes we don't NEED to do business with these partners, some of which we will have to, no matter what.

    Lost. We have lost.

    --
    deleting the extra space after periods so i can stay relevant, yeah.
    1. Re:They cannot let us opt-out by Anonymous Coward · · Score: 0

      Who paid you to be a mis-informed pessimist?

  21. Re: Few Good Solutions for Industry with Regulatio by ShanghaiBill · · Score: 4, Interesting

    Are there any real, specific examples of Microsoft monitizing (selling) the data they collect off hosts

    Microsoft owns Linkedin, which has the same business model as Facebook.

    Although it happened before Microsoft acquired them, Linkedin has used some extremely slimy business practices. They would deceive people into disclosing passwords to their email accounts, and then send out massive spams to their contacts. When I created my Linkedin account, I though "WTF are they asking for that?", but my spouse fell for it, and they auto-logged into her Yahoo account and spammed over a thousand people on her behalf, without her permission, many only casual acquaintances that she hadn't heard from in years and barely knew.

  22. Re: Few Good Solutions for Industry with Regulatio by datavirtue · · Score: 1

    Right. Being a product manufacturer they just recognized a person's data as sacred and something to be respected.

    The other "tech" firms were only ever able to monetize by serving ads. As soon as they went down that rabbit hole they got data greedy. Thier survival depends on getting data every which way from Sunday. They only way they can collect it and have it mean anything is to pin it to an identifiable person...otherwise thier data becomes detached and meaningless.

    This has all come about quite unexpectedly. At first we were cool with Google showing us ads to use thier search. It felt a little dirty but some thing had to pay for that amazing and much needed service.

    Going public, they needed to grow. There was no way to use thier data to grow unless they could track trends to a person.

    Imagine trying to make sense of website traffic without attaching it to an IP address or session. Garbage data without the identifier.

    Now we are asking regulators to let the air out of this massive industry.

    Don't even get me started on Facebook. The value they provide doesn't even come close to Google and they are harvesting much more personal information.

    --
    I object to power without constructive purpose. --Spock
  23. Re: Few Good Solutions for Industry with Regulatio by datavirtue · · Score: 2

    No taxes!? Hold up, is that a thing? Sign me the fuck up.

    --
    I object to power without constructive purpose. --Spock
  24. more Apple trolling ? by swell · · Score: 1

    When the summary says
    "as the company continues its push to be seen as supportive of privacy."
      - it is correct, the company does do that.

    But the clear implication is that this effort is misleading. That Apple does not, in reality, support privacy. That is dishonest and doesn't belong on Slashdot.

    --
    ...omphaloskepsis often...
  25. Re: Few Good Solutions for Industry with Regulatio by Anubis+IV · · Score: 2

    Just off the top of my head, check your network traffic if you have a fresh install of Windows 10. I recall reading on Slashdot a few years back that Google's servers are being sent some form of telemetry data from fresh installs. Oh, and what about the personalized ads that show up in Windows and Xbox? How do you think that happened? Then there's LinkedIn, owned by Microsoft, which is quite obviously in the business of selling access to user data.

    I'm sure I'm just scratching the surface here, but yes, Microsoft sells access to the data they collect off of their users.

  26. i work for one by Anonymous Coward · · Score: 0

    I work for one of those data aggregators. The public would shit their collective pants if they knew all the info we had on them. Most of the info is protected like standard PII, but the full amount of raw info we mine is mind-boggling.

  27. The government themselves by Stan92057 · · Score: 1

    The government themselves are the biggest data miners on the planet, Its called the census. and people want to think our government cares about our privacy when they have been making billions off of it themselves and still do. were fucked...The big players our government, then Google and FB follow inline so the less being able to data mine the more value it will have that's why apple doesn't want small players..and yes i concede they do more then any company to protect their customer privacy that's why their stuff is so expensive..but not the only reason. man polished metal finish is the bomb hahahah

    --
    Jack of all trades,master of none
  28. Opt out here by Anonymous Coward · · Score: 0

    Here is their opt out.

    https://isapps.acxiom.com/optout/optout.aspx

    -Long time AC.

    1. Re: Opt out here by Anonymous Coward · · Score: 0

      So to opt out,
      I have to give them MORE of the information I want them to delete? Sound aabout right.

  29. Apple Worship by Anonymous Coward · · Score: 0

    Bullshit. Apple is no less evil than Google. Read Apple's TOS a little more closely. They don't "sell" your data. They lease you instead of information about you. The walled garden is a holding cell, and Apple's customers pay to use you instead of buying you. The difference is trivial.

    1. Re:Apple Worship by Anonymous Coward · · Score: 0

      Bullshit. Apple is no less evil than Google. Read Apple's TOS a little more closely. They don't "sell" your data. They lease you instead of information about you. The walled garden is a holding cell, and Apple's customers pay to use you instead of buying you. The difference is trivial.

      1. If your "command" of the English Language in your Post is any indication, I seriously doubt you understood the TOS even if you did read it.

      2. Apple is no less evil than Google? That's a laugh-riot, Hater!

    2. Re:Apple Worship by Anubis+IV · · Score: 1

      I actually read Apple's terms of service a few years back (they're a surprisingly easy read compared to most I've read), and I don't recall anything resembling the sort of verbiage you're talking about. Could you cite it please?

      I'll wait.

  30. What about making all transactions public? by Anonymous Coward · · Score: 0

    Could the solution to sneaky people using our data without our knowing be to publish that same data in an easy to search/share format?

    I don't see returning to the time of (assumed) hidden actions as possible. The next logical solution to my mind is to make the information universally available. Share the result of all that work (noting what brands we buy, or how often we tan) that's already being done in a way that allows everyone to benefit.

    Free markets only work with equal access to information, and we seem to be ignoring that detail by trying to monetize that information.

    Seems like real estate and stocks should already need something like this, so we wouldn't be starting from ground zero. And I'd hope it wouldn't force a particular payment system along for the ride (an obvious part of transactions are payments, but not for all transactions).

  31. Re: Few Good Solutions for Industry with Regulati by Anonymous Coward · · Score: 0

    Scratching the "SURFACE"

    I see what you did there. Well played sir.

  32. LOL, too funny! by JustAnotherOldGuy · · Score: 1

    "Apple CEO Tim Cook Calls For Laws To Tackle 'Shadow Economy' of Data Firms "

    No irony here, nosiree, not one bit, not even a smidgen.

    --
    Just cruising through this digital world at 33 1/3 rpm...
  33. PRISM by AHuxley · · Score: 1

    When the US gov gets bulk data from US brands is ok.
    Junk encryption, US gov and mil working on US brands products and services.
    US brands that think the US freedom of speech is sinful and that the internet has to be curated.
    Brands that shadow ban, report and remove users content?

    Now a US brand wants to tell the world about their understanding of terms like "privacy"?

    --
    Domestic spying is now "Benign Information Gathering"
  34. Re:I stop DNS requestlog & ad/script trackers by Anonymous Coward · · Score: 0

    You only stop those who are more defective than you only after other discovered them.

  35. Re: Few Good Solutions for Industry with Regulatio by Bert64 · · Score: 1

    By other "Tech" firms you mean google, data mining has always been their business.
    Microsoft on the other hand started out like Apple, selling products - yet they chose to also follow google presumably out of greed to add an extra revenue channel.

    --
    http://spamdecoy.net - free throwaway anonymous email - avoid spam!
  36. Re: Few Good Solutions for Industry with Regulatio by CrimsonAvenger · · Score: 1

    Oh, and what about the personalized ads that show up in Windows and Xbox?

    What about them? Never got one, never will.

    That said, would you prefer the television model? Just serve up random ads to you? If ads are going to be part of the world, you pretty much have the choice of random ads, or ads restricted to things you might, just possibly, be interested in buying...

    Don't know about you, but if I have to see ads, I'd rather see ads for products I might want rather than random whatever....

    Oh, and amazingly, I've never actually felt a compulsion to buy something just because I saw an ad for it.

    Disclaimer: I use ad-blocking software. I haven't actually seen an ad on my computer in a very long time. But I couldn't care less that someone is trying to show me ads for products/services I might be interested in buying....

    --

    "I do not agree with what you say, but I will defend to the death your right to say it"
  37. I stop them using data that works, do you? apk by Anonymous Coward · · Score: 0

    I stop them using data that works & make it easy for others to do also - do you? No. You're a CHATTERING TWAT "ne'er-do-well" DO-NOTHING, lol!

    The DAY (the "12th of NEVER", lol) you design & create something as good as I have for this purpose? THEN YOU CAN "TALK", chattering little TWAT that you are UNTIL then.

    * :)

    (STALKING me by UNIDENTIFIABLE anonymous posts too? LMAO - please: Just DIE you useless WASTE OF LIFE!)

    APK

    P.S.=> Puny little TWAT that you are, RoTfLmAo... apk

  38. Stop DNS requestlog & ad/script trackers via by Anonymous Coward · · Score: 0

    Stop DNS requestlog & ad/script trackers via APK Hosts File Engine 2.0++ 64-bit for Linux h t t p : / / a p k . i t - m a t e . c o . u k / A P K H o s t s F i l e E n g i n e F o r L i n u x . z i p (remove spaces between chars & download)

    APK Hosts File Engine 10++ SR-1 32/64-bit for Windows https://hosts-file.net/?s=Down... (DL link @ bottom)

    * Soon for MacOS too (I just got a NEW Mac-Mini to port it there too).

    APK

    P.S.=> It's 100% free & it works, natively, minus the BLOAT & INEFFICIENCY of addons (that are 'souled-out' to ADVERTISERS who track you so they don't work fully by default) in slower usermode + messagepass overheads & RAM use galore PLUS they're not SECURITY-ISSUE RIDDLED like DNS/Antivirus are (Tavis Ormandy anyone?)... apk

  39. Re:Stop DNS requestlog & ad/script trackers vi by Anonymous Coward · · Score: 0

    I tired this host file engine and I am still seeing ads. Doesn't work. The creator of it is a crank.

  40. Such conviction "standing behind your words" by Anonymous Coward · · Score: 0

    See subject: + YOU trolling by anonymous. DOZENS of registered /.ers disagree w/ you https://hardware.slashdot.org/... + RESULTS vs. MALWARES GALORE prove otherwise https://hardware.slashdot.org/... & SECURITY PROS GALORE seconding me on the value of hosts files for more speed/security too https://hardware.slashdot.org/...

    * So, STFU "raisin penis" amicusNYCL (behind your FAKENAME)...

    APK

    P.S.=> Yes, I KNOW it's you amicusNYCL fakename "raisin penis" & I shot you the FUCK DOWN easily here on ALL counts you DO-NOTHING useless undereducated DEFECTIVE "ne'er-do-well" CHATTERING twat https://slashdot.org/comments.... ... apk