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Mark Zuckerberg's Mentor 'Shocked and Disappointed' -- But He Has a Plan (time.com)

Early Facebook investor Roger McNamee published a scathing 3,000-word article adapted from his new book Zucked: Waking Up to the Facebook Catastrophe. Here's just one example of what's left him "shocked and disappointed": Facebook (along with Google and Twitter) has undercut the free press from two directions: it has eroded the economics of journalism and then overwhelmed it with disinformation. On Facebook, information and disinformation look the same; the only difference is that disinformation generates more revenue, so it gets better treatment.... At Facebook's scale -- or Google's -- there is no way to avoid influencing the lives of users and the future of nations. Recent history suggests that the threat to democracy is real. The efforts to date by Facebook, Google and Twitter to protect future elections may be sincere, but there is no reason to think they will do anything more than start a game of whack-a-mole with those who choose to interfere. Only fundamental changes to business models can reduce the risk to democracy.
Google and Facebook "are artificially profitable because they do not pay for the damage they cause," McNamee argues, adding that some medical researchers "have raised alarms noting that we have allowed unsupervised psychological experiments on millions of people."

But what's unique is he's offering specific suggestions to fix it.
  • "I want to set limits on the markets in which monopoly-class players like Facebook, Google and Amazon can operate. The economy would benefit from breaking them up. A first step would be to prevent acquisitions, as well as cross subsidies and data sharing among products within each platform."
  • "Another important regulatory opportunity is data portability, such that users can move everything of value from one platform to another. This would help enable startups to overcome an otherwise insurmountable barrier to adoption."
  • "Given that social media is practically a public utility, I think it is worth considering more aggressive strategies, including government subsidies."
  • "There need to be versions of Facebook News Feed and all search results that are free of manipulation."
  • "I would like to address privacy with a new model of authentication for website access that permits websites to gather only the minimum amount of data required for each transaction.... it would store private data on the device, not in the cloud. Apple has embraced this model, offering its customers valuable privacy and security advantages over Android."
  • "No one should be able to use a user's data in any way without explicit, prior consent. Third-party audits of algorithms, comparable to what exists now for financial statements, would create the transparency necessary to limit undesirable consequences."
  • "There should be limits on what kind of data can be collected, such that users can limit data collection or choose privacy. This needs to be done immediately, before new products like Alexa and Google Home reach mass adoption."

16 of 140 comments (clear)

  1. Subsidies? by alvinrod · · Score: 5, Insightful

    Given that social media is practically a public utility, I think it is worth considering more aggressive strategies, including government subsidies.

    Oh fuck no.

    Regardless of whether you think government spending is too high or too low, I think we can all agree that none if should be going to goddamn social media.

    1. Re:Subsidies? by Maelwryth · · Score: 3, Informative

      Just read it.....apparently he doesn't mean that at all.

      "The government already subsidizes energy exploration, agriculture and other economic activities that the country considers to be a priority, and it is not crazy to imagine that civically responsible social media may be essential to the future of the country. The subsidies might come in the form of research funding, capital for startups, tax breaks and the like."

      --
      I reserve the write to mangle english.
    2. Re:Subsidies? by StikyPad · · Score: 2

      I don't know, I can think of counterexamples of government subsidies working to promote diversity of view rather than a platform for its own propaganda, including the Corporation for Public Broadcasting, National Endowment for the Arts, and arguably even things like Federal Student Aid and the Postal Service. In fact, the Postal Service could be viewed as the first government subsidized social network in many ways.

      Now I'm not sure that subsidizing social media is a worthwhile effort, but I think it is an interesting idea, particularly if society wants to establish an independent, third-party social network that's not profit-driven. At the same time, I would have serious concerns about how well data could be protected. To use the Postal Service example above, not only is data (mail) routinely lost and intercepted by malicious third parties, but the USPS also has broad discretion in inspecting and opening many communications.

      Personally I don't use social media because I don't trust any of the major players with my data. (I also take steps to actively thwart efforts to track my online habits.) I recognize, however, that I am missing out on the ability to easily share information with friends and family. Even if being on social media isn't worthwhile to me as it exists today, it clearly *is* worthwhile to hundreds of millions, if not billions of people, so I think the issue is something that needs attention and carefully considered efforts to improve the status quo, including (and maybe especially) ideas that seem far-fetched.

    3. Re:Subsidies? by Can'tNot · · Score: 4, Insightful

      I can think of a ton of reasons why publicly-funded social media would be better than advertiser-funded social media. So many reasons.

      This is an old argument though, and TV is usually the example given: why is British television objectively better than American television? Because it's made to appeal to viewers instead of advertisers. British television is publicly funded.

    4. Re:Subsidies? by AmiMoJo · · Score: 2

      The BBC is essentially government funded. As I understand it NPR is at least partially publicly funded too. Yet both have a reputation for being impartial and reliable sources of news and information.

      Many public spaces where politics are discussed are publicly funded too.

      If done right publicly funded social media wouldn't automatically be bad.

      --
      const int one = 65536; (Silvermoon, Texture.cs)
      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
  2. Not going to happen by chromaexcursion · · Score: 2

    He makes good points. But it's too late.
    There are few laws governing social media. And, there won't be any anytime soon. Just look at the shutdown disaster.
    Need to find solutions that are in the current system.
    (this is a resubmit after logging in)

  3. with no one grandfathered in by meglon · · Score: 2

    No one should be able to use a user's data in any way without explicit, prior consent.

    I agree wholeheartedly, and i think it should be all consumer databases, including Acxiom, Equifax, Experian, Epsilon, CoreLogic, Datalogix, inome, PeekYou, Nielsen, Exactis, Recorded Future, and every single one out there, as well as every single mailing list used by magazines, catalogs, credit card companies, banks.... everything.

    The current hype is about how horrible Facebook, Google or Amazon is... and yes, they're bad... but this shit has been going on for decades. All of it needs to be a require an explicit opt-in (revocable at any time), with fines so significant it will bankrupt a business if they disregard getting an opt-in from people.... and none of this automatic opt-in bullshit because you buy a product from them or use their website.

    --
    Fascism: An authoritarian and nationalistic right-wing system of government and social organization. See also: NAZI's
  4. Good Idea by gijoel · · Score: 2

    "There need to be versions of Facebook News Feed and all search results that are free of manipulation."

    Good idea, but you should start with traditional media first.

  5. A solution that will not solve the wrong problem by taustin · · Score: 3, Interesting

    The problem isn't unregulated social media, the problem is lazy, disengaged, gullible, and frankly, stupid voters. Regulating social medial won't solve that. Banning social media won't solve that. Banning the internet won't solve that.

    Nothing he proposes will in any way affect the ability of social media to manipulate lazy, disengaged, gullible, stupid voters, it will only change (if it even does that, which is unlikely) who gets to decide how.

    I cannot help but wonder if that's the real goal.

  6. A couple of good ideas by WolfgangVL · · Score: 3, Interesting

    But he does off the deep end with the government subsidies silliness.

    I think many of the problems we've created with social media can be solved by simply educating users about the internet a little better. Half the reason misinfo spreads so easily is because a large subset of users don't know how this thing actually works. We made it too easy, and now every lowthinking knuckledragger can connect to the net and consume..... consume whatever gets served up to em. For good or ill.

    Safe internetting should be taught in grade school through high school. We already provide K-12 students with computing platforms in many districts, but it seems like actual computer use education is just assumed.

    My Son was issued a Chrome-book in 1st grade, and it's followed him into middle school. I certainly don't like the way Alphabet gets a direct line to the entire districts worth of student academic marks by default, and I would feel a lot better if some effort was given to educate the students in how to safely navigate the net, how to recognize different phishing attempts, and the value of personal information. Those are just the start. I think Alphabet aught to take the lead on this one in trade.

    Our own advertising complex has grown really really good at targeted manipulation, and we already have a real good idea how easily foreign actors can manipulate people online. With that in mind, I feel social media has a social responsibility to educate users in how to use their platforms safely. If it takes government regulation, then so be it. This is one of the few places where I feel it's actually necessary.

    Here's a portal to the internet kids. Go nuts.

    --
    You are being ripped off every second of every day, so that advertisers can help rip you off even more tomorrow.
    1. Re: A couple of good ideas by Maelwryth · · Score: 2

      I don't really get why he goes for subsidies either. The removal of them would be more to my liking. No more H-1Bs, no more tax breaks, reasearch incentives, etc....These are all subsidies.

      --
      I reserve the write to mangle english.
  7. Just kill Facebook, Twitter, and all social media by Rick+Schumann · · Score: 4, Interesting

    It's all cancerous garbage and humanity would be better off without it.

  8. I'm typically opposed to heavy govt intervention by Beeftopia · · Score: 4, Interesting

    I'm typically opposed to heavy government regulation and intervention. I believe that simple regulatory frameworks which create a system of rewards and punishments which loosely cover self-organizing (free-market) systems is optimal.

    BUT... the scale of large companies can rival governments. The Founders banned an official church because they knew a church was a competing power center. Very large companies, on the scale of the East India Tea Company, or groups of companies, like the Military-Industrial complex which Eisenhower called out, can grow to rival government - elected government - power. The Founders did not foresee this development, as far as I can tell.

    So, for that reason - the power reason and less so the monopoly reason - that government has an interest in looking into how much power these companies have, and to bring that power under control.

    Another issue we have nowadays is that politicians dance for donors, and politicians also shake down donors. It's a symbiotic relationship which undermines elections. That issue is a deep-seated root cause, a symbiotic relationship which also must be addressed. It gives too much power to large donors. Power to control the government, rather than people in elections' power to control government.

    As far as the monopoly angle goes, I suspect these big web companies may be - MAY be - something of natural monopolies, like railroads or utilities or other infrastructure providers. Limiting acquisitions by these companies sounds like a good idea to encourage competition though. But then, this points to money in politics - limiting acquisitions doesn't create as much "virtual gold" - high stock prices. And it seems to me that "making money now" supersedes pretty much any other concern in American politics today.

  9. Re:A solution that will not solve the wrong proble by Visarga · · Score: 2

    I see it as a problem of short vs long term horizon. When you're too old, young, sick or uneducated you got to think about tomorrow, not the year or decade after that. But when you're a young, educated professional you think much more about your long term future. That reflects in the voting patterns. The short term people are easily bought with promises of immediate relief, even if it is just a slight relief or completely illusory. The population will always be split, and, as in game theory, when you have no care about the long term future, why would you cooperate instead of betraying? Thinking of long term well being (cooperating towards such a future) is based on having something to lose or gain long term. As long as much of society has no future, they have no reason not to betray and vote with the destructive short-term policy.

  10. Re:A solution that will not solve the wrong proble by Undead+Waffle · · Score: 3, Informative

    Or young educated professionals overestimate their understanding of the world and build a utopian vision based on a naive and overly simplistic worldview and are too stubborn to see its flaws until they get older and, hopefully, wiser?

    Anyway, grandparent is completely correct. Ultimately the voters decide everything. Blaming people spending money to manipulate voters with propaganda is missing the point. There will always be propaganda. There will always be attempts at manipulation and misinformation. And they do this because people fall for it. Your best bet would be to make the voters better informed and better critical thinkers, but good luck with that. We've had decades of campaigns telling people it's their civic duty to vote even when they don't understand the issues. Originally the US only allowed landowners to vote. That's not practical today, but it did provide a filter on the voting pool to favor people more invested in the country and generally more educated.

  11. Re: "information and disinformation look the sam by illiac_1962 · · Score: 2

    This is pure gold.