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Google's Sidewalk Labs Plans To Sell Location Data On Millions of Cellphones (theintercept.com)
An anonymous reader quotes a report from The Intercept: Most of the data collected by urban planners is messy, complex, and difficult to represent. It looks nothing like the smooth graphs and clean charts of city life in urban simulator games like "SimCity." A new initiative from Sidewalk Labs, the city-building subsidiary of Google's parent company Alphabet, has set out to change that. The program, known as Replica, offers planning agencies the ability to model an entire city's patterns of movement. Like "SimCity," Replica's "user-friendly" tool deploys statistical simulations to give a comprehensive view of how, when, and where people travel in urban areas. It's an appealing prospect for planners making critical decisions about transportation and land use. In recent months, transportation authorities in Kansas City, Portland, and the Chicago area have signed up to glean its insights. The only catch: They're not completely sure where the data is coming from.
Typical urban planners rely on processes like surveys and trip counters that are often time-consuming, labor-intensive, and outdated. Replica, instead, uses real-time mobile location data. As Nick Bowden of Sidewalk Labs has explained, "Replica provides a full set of baseline travel measures that are very difficult to gather and maintain today, including the total number of people on a highway or local street network, what mode they're using (car, transit, bike, or foot), and their trip purpose (commuting to work, going shopping, heading to school)." To make these measurements, the program gathers and de-identifies the location of cellphone users, which it obtains from unspecified third-party vendors. It then models this anonymized data in simulations -- creating a synthetic population that faithfully replicates a city's real-world patterns but that "obscures the real-world travel habits of individual people," as Bowden told The Intercept. The program comes at a time of growing unease with how tech companies use and share our personal data -- and raises new questions about Google's encroachment on the physical world.
Typical urban planners rely on processes like surveys and trip counters that are often time-consuming, labor-intensive, and outdated. Replica, instead, uses real-time mobile location data. As Nick Bowden of Sidewalk Labs has explained, "Replica provides a full set of baseline travel measures that are very difficult to gather and maintain today, including the total number of people on a highway or local street network, what mode they're using (car, transit, bike, or foot), and their trip purpose (commuting to work, going shopping, heading to school)." To make these measurements, the program gathers and de-identifies the location of cellphone users, which it obtains from unspecified third-party vendors. It then models this anonymized data in simulations -- creating a synthetic population that faithfully replicates a city's real-world patterns but that "obscures the real-world travel habits of individual people," as Bowden told The Intercept. The program comes at a time of growing unease with how tech companies use and share our personal data -- and raises new questions about Google's encroachment on the physical world.
TFA makes it sound sinister, but this is exactly what people signed up for. When turn on your new Android phone for the first time it asks if you want to turn on location history and gives you the privacy policy, which states that anonymized data may be used to build tools like this.
Also note that they don't sell your data, that would make it worthless. They provide a GUI that lets city planners visualize it, similar to how advertisers can select certain interest groups to show ads to but can't access the underlying data used to assign people to those groups. Google isn't about to give away it's USP.
const int one = 65536; (Silvermoon, Texture.cs)
SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
Even if it did matter it still would not matter because no professional data firm would put PII at risk anyway and would always keep data in the proper hands. Of course, feel free to keep preaching otherwise to yourself if you like wasting your own time in bouts of what ifs.
Oh, you mean like this data firm?
"Facebook and Twitter hold a huge amount of users' personal data while LinkedIn includes users' professional data. Data from real-estate site Zillow was also roped in to create these consolidated user profiles. Researchers believe these profiles containing sensitive and personally identifiable information is highly coveted and targeted by hackers."
Or, perhaps this one? I mean, it's Google, right? They've never had this problem before, right?
Oh, wait! Maybe you mean this one!
I believe we, as a society, and as a global people, need to put Google, and others who hoover up and trade in peoples' data in their place. We need to get up off our collective butts, find or create an alternative to the service(s) offered by them. Start with Google. Bankrupt them and bury them. Fast and hard. Perhaps that will teach the others like them to think twice before engaging in this chicanery.