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Ubisoft Apologizes for The Division 2 Email Promising a 'Real Government Shutdown' (pcgamer.com)

Ubisoft, the game studio behind upcoming title "Tom Clancy's The Division 2", has apologized for an email that made light of the U.S. government shutdown that ended a week ago. From a report: Ubisoft sent out a marketing email for The Division 2 earlier Thursday which prompted a quick retraction. The email was an invitation to the game's private beta, with the subject line: "Come see what a real government shutdown looks like in the Private Beta".

Not long after the email was issued, the publisher sent a retraction. "A marketing email promoting Tom Clancy's The Division 2 was sent in error today. This was a grave breakdown in process and we apologize for this error and the offensive subject line of the email. We recognize the very real impact of the United States government shut down on thousands of people and did not intend to make light of the situation."

3 of 150 comments (clear)

  1. Re:OUTRAGE by penandpaper · · Score: 4, Insightful

    I don't know what is going on. But I can assure you that whatever it is I AM OUTRAGED!!!

    Let me inform my Twitter followers about how outraged I am. Surely we can get someone fired if we try!

  2. Re: OUTRAGE by cayenne8 · · Score: 4, Insightful
    Geez....

    WTF is everyone so damned wimpy and scared of offending anyone?

    I mean, wow...so much for jokes, or even free speech if taken to the far extreme (and people do seem to be trying for this).

    I mean, get a sense of humor.

    Quit looking to be offended. If you don't like something that was said...just fscking ignore it.

    Surly you have something better to be doing?

    --
    Light travels faster than sound. This is why some people appear bright until you hear them speak.........
  3. Re:OUTRAGE by AmiMoJo · · Score: 4, Insightful

    I don't think there actually was any outrage... It seems that they sent the retraction email a few hours later, and when you look on Twitter and Facebook there is basically nothing.

    Seems like they manufactured a fake outrage for marketing purposes. Should provide fodder for meta-outrage industry I guess.

    --
    const int one = 65536; (Silvermoon, Texture.cs)
    SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC