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Snopes Quits Fact-Checking Partnership With Facebook (cnbc.com)
An anonymous reader quotes a report from CNBC: Snopes, a fact-checking organization, announced on Friday its decision to end its partnership with Facebook, which has been ramping its efforts to curb misinformation on its services since the 2016 U.S. election. Facebook and Snopes had been working together since December 2016 to fact check content on the social network. The company in 2017 paid Snopes as much as $100,000 for the work, according to Snopes. "At this time we are evaluating the ramifications and costs of providing third-party fact-checking services, and we want to determine with certainty that our efforts to aid any particular platform are a net positive for our online community, publication, and staff," Snopes said in a statement.
Snopes said it has not closed the door on working with the company again, but it encouraged Facebook CEO Mark Zuckerberg to meet "with fact-checkers as part of his recently announced series of public discussions" in 2019. The partnership is ending weeks after a report by The Guardian, in which multiple former Snopes employees criticized Facebook's efforts to stop fake content on its services.
Snopes said it has not closed the door on working with the company again, but it encouraged Facebook CEO Mark Zuckerberg to meet "with fact-checkers as part of his recently announced series of public discussions" in 2019. The partnership is ending weeks after a report by The Guardian, in which multiple former Snopes employees criticized Facebook's efforts to stop fake content on its services.
Facebook made over $6 billion in profit this past quarter alone. The fact that the threw $100k to Snopes shows that FB doesn't give a crap about trying to fix their fake news problems. Also shows that the average user (American) also doesn't give a crap.
What I find weird is that it is all advertising. Just money taken from the old print and TV medias, re-routed to Facebook. Does this advertising even work? So while old-school CPG manufacturers are paying tons of advertising to Facebook, and simultaneously being eaten alive by Amazon and non-brand items...at what point do they start cutting back on their advertising budgets?