Raspberry Pi Gets Its Own Brick-and-Mortar Retail Store (venturebeat.com)

The Raspberry Pi, believe it or not, now has its very own retail store. From a report: Located on the first floor of the Grand Arcade in Cambridge, U.K., the Raspberry Pi Store is open through the day, every day, and sells everything from Raspberry Pi microcomputers and accessories, to branded coffee mugs, soft toys, and more. [...] Despite its popularity -- more than 19 million Raspberry Pi units have been sold since 2012 -- the Raspberry Pi still feels a little niche to merit its own dedicated retail store. Indeed, most people who would be interested in building their own electronic gadgets from scratch are likely well-versed in the wonders of online retail. But conversely, that is likely the same reason why the Raspberry Pi Foundation wants its own space in the physical retail realm: it needs a new audience.

Comments

Its in Cambridge

[itsdapead]

the Raspberry Pi still feels a little niche to merit its own dedicated retail store.

Its in Cambridge.

To translate that for viewers in the USA its like saying... well, come to think about it, its like saying "Its in Cambridge" (copycats!).

It will have access to a slightly different customer demographic than your typical Radio Shack on a strip mall somewhere that doesn't have the students and professors from a top-tier university, the employees and families of ARM inc. and a dozen other tech companies passing by on their way back from the bookshop - is what I'm saying.

People can add it to the tourist trail between the alma mater of Newton and Hawking and the pub where Clive Sinclair and Chris Curry had a punch-up.