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83% Of Consumers Believe Personalized Ads Are Morally Wrong (forbes.com)
An anonymous reader quotes Forbes:
A massive majority of consumers believe that using their data to personalize ads is unethical. And a further 76% believe that personalization to create tailored newsfeeds -- precisely what Facebook, Twitter, and other social applications do every day -- is unethical.
At least, that's what they say on surveys.
RSA surveyed 6,000 adults in Europe and America to evaluate how our attitudes are changing towards data, privacy, and personalization. The results don't look good for surveillance capitalism, or for the free services we rely on every day for social networking, news, and information-finding. "Less than half (48 percent) of consumers believe there are ethical ways companies can use their data," RSA, a fraud prevention and security company, said when releasing the survey results. Oh, and when a compan y gets hacked? Consumers blame the company, not the hacker, the report says.
At least, that's what they say on surveys.
RSA surveyed 6,000 adults in Europe and America to evaluate how our attitudes are changing towards data, privacy, and personalization. The results don't look good for surveillance capitalism, or for the free services we rely on every day for social networking, news, and information-finding. "Less than half (48 percent) of consumers believe there are ethical ways companies can use their data," RSA, a fraud prevention and security company, said when releasing the survey results. Oh, and when a compan y gets hacked? Consumers blame the company, not the hacker, the report says.
All adverts are morally wrong.
They either:
1. Prey on your fears
2. Exploit your darkest, deepest desires
3. Promise you an easy-out to your problems
The best things in life speak for themselves and need no pushing. You find them or they find you by word of mouth, or you see it on your own, or.... you just know about it through some inexplicable mechanism.
The "Civilized World" jumped the shark ca. 1973.
No, your example is one of idealistic marketing, which doesn't exist.
For marketers, the holy grail is getting some idiot to want something that they won't actually ever need or use.
Donâ(TM)t forget that most people also use a mobile phone that was created by an advertising company.
How many of those 83% refuse to use any app which provides them such personalized ads and/or collects their data in exchange for a "free" app? People say a lot of things on the surveys, but do otherwise in life. I seriously doubt that 83% of people purchase apps when given the "free" option with targeted advertisements.
I hate ads, personalized or not, and I use an adblocker. However, I also run a site that requires hours of attention every day from multiple people, and many of people here use it often.
... I don't get the servers for free, nor the bandwidth... nor the knowledge how to program, set servers up, maintain all of that and create content.
When we suggest our users to do donations, they refused.
When we suggested premium membership model, they refused.
99% of the users want the content that 4 people maintain, for free, demand it what's more, and we even got blamed that we're extorting users by having a premium membership and ads, not realizing that if the ads were gone tomorrow - the service would be gone too.. and premium membership was a way for us to DISABLE ads. Eventually, we got rid of premium as it was useless.
Don't want personalized or otherwise fucking ads ? Pay for the shit you use, because