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YouTube Is Heading For Its Cambridge Analytica Moment (cnbc.com)
Earlier this week, Disney, Nestle and others pulled its advertising spending from YouTube after a blogger detailed how comments on Google's video site were being used to facilitate a "soft-core pedophilia ring." Some of the videos involved ran next to ads placed by Disney and Nestle.
With the company facing similar problems over the years, often being "caught in a game of whack-a-mole to fix them," Matt Rosoff from CNBC writes that it's only a matter of time until YouTube faces a scandal that actually alienates users, as happened with Facebook in the Cambridge Analytica scandal. From the report: To be fair, YouTube has taken concrete steps to fix some problems. A couple of years ago, major news events were targets for scammers to post misleading videos about them, like videos claiming shootings such as the one in Parkland, Florida, were staged by crisis actors. In January, the company said it would stop recommending such videos, effectively burying them. It also favors "authoritative" sources in search results around major news events, like mainstream media organizations. And YouTube is not alone in struggling to fight inappropriate content that users upload to its platform. The problem isn't really about YouTube, Facebook or any single company. The problem is the entire business model around user-generated content, and the whack-a-mole game of trying to stay one step ahead of people who abuse it.
[T]ech platforms that rely on user-generated content are protected by the 1996 Communications Decency Act, which says platform providers cannot be held liable for material users post on them. It made sense at the time -- the internet was young, and forcing start-ups to monitor their comments sections (remember comments sections?) would have exploded their expenses and stopped growth before it started. Even now, when some of these companies are worth hundreds of billions of dollars, holding them liable for user-generated content would blow up these companies' business models. They'd disappear, reduce services or have to charge fees for them. Voters might not be happy if Facebook went out of business or they suddenly had to start paying $20 a month to use YouTube. Similarly, advertiser boycotts tend to be short-lived -- advertisers go where they get the best return on their investment, and as long as billions of people keep watching YouTube videos, they'll keep advertising on the platform. So the only way things will change is if users get turned off so badly that they tune out. Following Facebook's Cambridge Analytica scandal, people deleted their accounts, Facebook's growth largely stalled in the U.S., and more young users have abandoned the platform. "YouTube has so far skated free of any similar scandals. But people are paying closer attention than ever before, and it's only a matter of time before the big scandal that actually starts driving users away," writes Rosoff.
[T]ech platforms that rely on user-generated content are protected by the 1996 Communications Decency Act, which says platform providers cannot be held liable for material users post on them. It made sense at the time -- the internet was young, and forcing start-ups to monitor their comments sections (remember comments sections?) would have exploded their expenses and stopped growth before it started. Even now, when some of these companies are worth hundreds of billions of dollars, holding them liable for user-generated content would blow up these companies' business models. They'd disappear, reduce services or have to charge fees for them. Voters might not be happy if Facebook went out of business or they suddenly had to start paying $20 a month to use YouTube. Similarly, advertiser boycotts tend to be short-lived -- advertisers go where they get the best return on their investment, and as long as billions of people keep watching YouTube videos, they'll keep advertising on the platform. So the only way things will change is if users get turned off so badly that they tune out. Following Facebook's Cambridge Analytica scandal, people deleted their accounts, Facebook's growth largely stalled in the U.S., and more young users have abandoned the platform. "YouTube has so far skated free of any similar scandals. But people are paying closer attention than ever before, and it's only a matter of time before the big scandal that actually starts driving users away," writes Rosoff.
Sure, I was alienated by the Cambridge Analytica scandal, as was another nerd I know, but that's it in my circle of acquaintances, and neither of us gave up our accounts. When I brought up the scandal at a get-together, nobody else had even heard of it, and the conversation shifted to how much everybody likes Facebook.
Honestly, I don't think Youtube can be blamed for the, admittedly clever, use of its comment system for nefarious reasons. If there is something they can do to stifle those uses, great...but it doesn't seem like there would be a bullet-proof, or even half-good, solution.
Youtube is far too responsive to media manufactured outrage. Whenever a journalist posts an an article about some edge-case scenario, Youtube always respond with massive censorship, be that in the form of demonetisation, account deletion, or going full-retard and disabling the comments.
By the time all the grievance mongers have finished with Youtube, the only remaining content will the highly sanitised videos promoting only the opinions of social justice extremists, and all reasons to visit Youtube will be gone. It'll be a lot like Twitter is now.
It's great to see Google on the receiving end of the outrage mobs they themselves encourage. It'll be interesting to see if they can run a profitable business while catering to the perpetually outraged and offended social justice extremest. My guess is they'll fail, and will have to operate at a loss or shut the service down entirely.