Netflix is Testing Even More Expensive Subscription Prices (bgr.com)

An anonymous reader shares a report: Every once in a while, we see Netflix test new plans in certain markets, and most of them involve price hikes. The same goes for the latest test that was spotted over in Italy, where the streaming giant is toying with a couple of different scenarios. First spotted by Italian-language blog SmartWorld, the tests suggest that Netflix is toying with the idea of either raising Standard and Premium subscription, or increasing all of its prices across the board.

Right now the default monthly Netflix streaming prices for Italy and other countries in the European Union are at Euro 7.99, or ~$9.1 (Base), Euro 10.99, or ~$12.5 (Standard), and Euro 13.99, or $16 (Premium). One of the tests that Netflix is currently conducting proposes that the Base subscription stays the same, but the Standard and Premium plans go up to Euro 12.99, or ~$14.8 and Euro 17.99, or ~$20.5 respectively.

Comments

Re:The Splintering Continues

[AnonyMouseCowWard]

I think you're absolutely spot-on. Netflix of old is gone, or soon will be gone. Every media company is now realizing the value of owning the Internet distribution channel, and won't easily lease rights to a 3rd-party, which ultimately means a fragmentation of the market, the death of Netflix/Hulu, and a lot of Disney/HBO/etc. streaming services.

The one problem media companies are not seeing is that Netflix is/was successful because it was an aggregator of content; people don't necessarily want to pay for the Disney Channel on its own at $15/month, that option always existed (more or less) via cable. I posit that as the market fragments itself, consumers will simply go back to piracy, because that's the only convenient and cheap way of getting the content.