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Tesla Launches Base Model 3 For $35,000 With Shorter Range, New Interior (electrek.co)

In a call with reporters Thursday, Tesla CEO Elon Musk said the company is finally launching the long-promised standard Model 3 with a base price of $35,000. "The automaker is now making several new versions of the Model 3 available with a shorter range and new interior options," reports Electrek. From the report: Today, Tesla sent an email to its retail stores the details of the announcement of the new options being available to order in the U.S. today and available as soon as next month. All the details are expected to become available in the next hour, but here's what we know so far: Customers are now able to order the $35,000 Model 3 with a standard interior and standard battery pack enabling 130mph top speed and 5.6s 0-60s acceleration. Tesla is also making a new "Partial Premium Interior" with better seats than the standard interior available with a different "standard range plus" battery pack for a $2,000 premium. The Model 3 Standard Range Plus results in 240 miles of range, a top speed of 140mph, 0-60mph acceleration of just 5.3 seconds. Tesla says that deliveries are starting within the next 2 to 4 weeks depending on the configuration in the U.S. In Europe, Musk said it will be available to order within the "next 3 to 6 months." Slashdot reader Rei provides additional details: The new unveiling introduced a whole slew of variants, including (price, range, top speed, 0-60, premium):

SR: $35K, 220 miles, 130mph, 5.6 seconds, non-PUP
SR+: $37K, 240 miles, 140mph, 5.3 seconds, partial-PUP
MR: $40K, 264 miles, 140mph, 5.2 seconds, PUP
LR: $43K, 325 miles, 140mph, 5.0 seconds, PUP
AWD: $47K, 310 miles, 145mph, 4.5 seconds, PUP
P: $48K, 310 miles, 162mph, 3.2 seconds, PUP

Pricing, ranges, and features have by and large significantly surpassed initial promises. For example, the Long Range (LR) variant was supposed to be a $9K premium over SR, with the Premium Upgrades Package another $5k, but now PUP is included in LR and the price difference is only $8K. Range and performance specs have been upgraded not just on new vehicles, but will also be upgraded on existing vehicles, where applicable, via software update. The price for Autopilot has dropped from $5K to $3K, and some features once planned to be premium-only -- including the glass roof and auto dimming, power folding, heated side mirrors -- are now standard. The Model S and X product line has also been modified, with higher performance at the top end and lower prices at the bottom.

To achieve cost savings, in addition to production optimizations and the recent layoffs, Tesla announced an unexpected strategy: they're closing most of their stores. Sales will only be conducted online. Instead of test drives, cars can be returned within 7 days or 1,000 miles at no charge. "Quite literally, you could buy a Tesla, drive several hundred miles for a weekend road trip with friends and then return it for free," Tesla said in their blog post.

4 of 265 comments (clear)

  1. Re:What? by anegg · · Score: 4, Informative
    The article touches on servicing, too:

    At the same time, we will be increasing our investment in the Tesla service system, with the goal of same-day, if not same-hour service, and with most service done by us coming to you, rather than you coming to us. Moreover, we guarantee service availability anywhere in any country in which we operate./quote?

  2. Re:Hyundai Kona Electric by Rei · · Score: 4, Informative

    LOL. Are people still pretending that the Kona is an "SUV"? Have you sat in the back seat? It's only suitable for amputees. It's a "CUV", which only describes form factor, not size.

    The problem is not demand but production. They're making them in tiny quantities, because Hyundai earns basically nothing on its EVs.

    --
    When was the last time you ran anywhere? I mean with your own legs, not by pressing 'X'?
  3. Re: Closing their stores? by c6gunner · · Score: 4, Informative

    The one part that I think doesn't signal they are doing well is the closing of the stores.

    Tesla never wanted stores in the first place. Part of their business model right from the start was a desire to upend the existing "dealership" model. They were forced to open stores because the laws in some (many?) states prohibited manufacturers from selling direct to consumers.

  4. Re:What? by beanpoppa · · Score: 4, Informative

    I made a reservation to have my 3 serviced online. The first available appointment was 2 weeks out. I made my appointment (it wasn't an emergency). The next day, I received a call from the service center that they could have the mobile tech come to me, or I could bring it in later that day or the next.