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Google Hardware Makes Cuts To Laptop and Tablet Development, Cancels Products (arstechnica.com)

An anonymous reader quotes a report from Ars Technica: A report from Business Insider claims that Google has axed "dozens" of employees from its laptop and tablet division. BI's sources describe the move as "roadmap cutbacks" and also say that Google will likely "pare down the portfolio" in the future. Google's Hardware division is run by Rick Osterloh and is expected to launch a game streaming console later this month. The division is responsible for the Pixel phones, Google Home speakers, the Chromecast, Google Wi-Fi, and lately, the Nest smart home division.

You could also call the "laptop and tablet" division the "Chrome OS" division. Both the Pixelbook and Pixel Slate ran Chrome OS, and they are the company's only products supporting that operating system. Is Chrome OS going to be OK? BI notes that manufacturing roles in the hardware division haven't changed, so in the short-term, Google's product lineup is likely to keep going. The report says that Google had "a bunch of stuff in the works" that now probably won't see the light of day. The move comes after the group received pressure to turn Google Hardware into "a real business" from higher-ups at Google/Alphabet. It's easy to imagine that the laptops and tablets -- which are Google Hardware's most expensive products -- were selling the worst.

37 comments

  1. Re:GNAA GNAA SNOODLE FELCH PATROL GAY NIGGER by Anonymous Coward · · Score: 0

    this is utterly disgusting. this is racist. this is hateful. this means that anonymous, usenet and comments everywhere need to be banned and vpns and dissenter need to be banned.

    its time to end this tyranny of hate!

  2. Random guess by holophrastic · · Score: 2

    Microsoft adopts Chrome software, maybe Google's adopting Surface hardware?

    1. Re:Random guess by Anonymous Coward · · Score: 0

      There are too few orphans to go around.

      Anyone know a good human trafficker?

    2. Re:Random guess by Anonymous Coward · · Score: 0

      Its all about the Shekels. If you don't produce enough Shekels, you get the boot.

  3. Maybe sell more affordable gear? by shess · · Score: 2

    While at Google, working on Chrome team, we could get a Chromebook Pixel (the original ones) to use and "eat the dogfood". Lovely device, even when it was like four year old, so when I left I set out to replace it. I ended up with an Asus Chromebook Flip C302A, the second option was a Samsung Chromebook Pro. Why not a newer Chromebook Pixel or Pixelbook? Because they cost 2x as much for minimal advantage.

    Do I wish I had 8GB of RAM? Sure! But 8GB of RAM runs around $60. If they had had an offering in the $600 range, or maybe $700, I'd have probably went for it.

    Unfortunately, they have the last laugh, since Apple has decided to cripple their laptop keyboard and port arrays, so now I find myself with Windows laptops in the house. Sigh.

    1. Re:Maybe sell more affordable gear? by EvilSS · · Score: 2

      Yea the only people who seem to really love the Pixelbook are Linux and Android devs. For everyone else, I just can't see how a $1,000 chrome book makes any sense at all.

      Now for the cheaper ones, there are markets for those. Schools and businesses (we sell a ton of them to retail chains in place of laptops) will keep at least a few players in business.

      --
      I browse on +1 so AC's need not respond, I won't see it.
    2. Re:Maybe sell more affordable gear? by Anonymous Coward · · Score: 0

      >$1,000 chrome book makes any sense at all.

      For consumers, it might be lousy. For a business, it might make sense depending on their use-case. The OS is supposed to have 5 years of updates, which is about when most organizations would replace equipment. Unfortunately, there are Windows machines in that price category that should work just fine for most tasks.

      But it's still odd they don't release a $200 Pixel phone with guaranteed patches/updates.

      I'd almost recommend they try their hand at their own TV box (they did have Google TV, but relied on third parties to do everything hardware-wise). They could combine it with their Google Home smart speaker for dual-usage. It's just odd they prefer to use Chromecasts to stream from a phone rather than a proper box.

      As it is, it's easier to use Raspberry Pi for everything.

    3. Re:Maybe sell more affordable gear? by Anonymous Coward · · Score: 0

      I'd almost recommend they try their hand at their own TV box (they did have Google TV, but relied on third parties to do everything hardware-wise).

      As it is, it's easier to use Raspberry Pi for everything.

      They did, it was the Nexus Player. Maybe their new console, mentioned in TFS, will also work as a TV box.

  4. Re:GNAA GNAA SNOODLE FELCH PATROL GAY NIGGER by Anonymous Coward · · Score: 0

    Nah, this is just what happens here on Slashdot when anyone mentions a hosts file. This thing wakes up grumpy, slinging obnoxious profanities around. It's really not a big deal. So long as no one responds to it. Shit, if you respond to it, it will begin hunting you. Each time you post something, it will wake up again, grumpy, as usual.

    Lucky for you and me, we posted anonymously.

  5. They have only ever made money on software by Anonymous Coward · · Score: 0

    Search, Maps, Gmail, Youtube, Android.

    I don't know why they bother with hardware, they may as well try making cars .....

    1. Re:They have only ever made money on software by CohibaVancouver · · Score: 1

      I don't know why they bother with hardware

      To entrench their software / cloud ecosystem, Anonymous Coward. They're not making hardware for hardware's sake.

    2. Re: They have only ever made money on software by Anonymous Coward · · Score: 0

      No matter how you dress it up there is always another failure waiting around the corner. Remember it now and don't hold your breath waiting for the next age of whatever from them

  6. Google cancels products? by Anonymous Coward · · Score: 0

    oh nooo...

  7. Re:GNAA GNAA SNOODLE FELCH PATROL GAY NIGGER by Anonymous Coward · · Score: 0

    Still, it's better than Kendall's boring breathless no-life fangirlism. And it gives the nazis something to do while they wait for Trump to hang.

  8. Looks like your 20% time is up, hardware team by SuperKendall · · Score: 1

    Turns out that all Google projects are really just 20% side projects at this point, if someone takes up racketball an entire hardware line is out.

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
  9. An ad company by AHuxley · · Score: 2

    is all about the ads.

    --
    Domestic spying is now "Benign Information Gathering"
  10. Re:GNAA GNAA SNOODLE FELCH PATROL GAY NIGGER by Anonymous Coward · · Score: 0

    Curious. What is it like to be an annoying imbecile pest like you trying to spread your clear personal misery of yours onto others as you do? Especially guys that do good things like raymorris and APK?

  11. Attention deficit by Tough+Love · · Score: 3, Interesting

    Attention deficit disorder. Google seems to have lost the ability to see any project through from beginning to end. I look forward to the Google console fiasco, should be about as popular as Google+ given the depth to which Google Smart People[tm] tend to understand or care about actual people.

    --
    When all you have is a hammer, every problem starts to look like a thumb.
    1. Re:Attention deficit by Anonymous Coward · · Score: 0

      I think it's something deeper. I don't think they understand customers. Despite having all the data on us and being a top ad company, their internal projects just don't use that data. They create projects based on developer whims. Something sounds cool to engineers, so they build it. It's nice freedom for the engineers, but not a great way to build markets.

      The pixelbook is a nice device. But for the price, it's not worth it. They built something for a niche market and priced it as such. This year's pixel 3 is another example. The jacked up the price and added a huge notch. They missed the market. Part of the problem is the insistence on front facing stereo speakers. But at the price range they're hitting, the people that spend that much don't need the stereo speakers. They build devices with "cool" features, but price them to people that have different expectations and those cool features distract from the device at the given price compared to competitors.

    2. Re:Attention deficit by Tough+Love · · Score: 1

      jacked up the price and added a huge notch

      How'd that Apple envy work out for them? Good thing Samsung in a sudden outbreak of common sense showed everybody how to do it right.

      --
      When all you have is a hammer, every problem starts to look like a thumb.
    3. Re:Attention deficit by Anonymous Coward · · Score: 0

      No, I see this as part of the coming gig-style of product development. Like the gig economy for individuals, if a product doesn't click (i.e. your gig doesn't pay well), drop it.

    4. Re: Attention deficit by Anonymous Coward · · Score: 0

      Yeah that $2k laptop phone is gonna make laptops obsolete. Total common sense.

    5. Re:Attention deficit by null+etc. · · Score: 1

      Google hires the smartest idiots in the world.

  12. Re:GNAA GNAA SNOODLE FELCH PATROL GAY NIGGER by Anonymous Coward · · Score: 0

    SJW weaklings, like those stalking raymorris, APK, SuperKendall who all do well, hate anyone that can do what they can't doing good things others like as those men do. Those harassing APK, SuperKendall and raymorris are deficients. They know it about themselves so they hate themselves and those who are their superiors on every front possible in raymorris, APK, SuperKendall. Pure envy of the weakling shows itself by their reprehensible actions against guys doing well. It is that simple. It is that obvious.

  13. Won't buy by Anonymous Coward · · Score: 0

    "Google's Hardware division is run by Rick Osterloh and is expected to launch a game streaming console later this month."

    Google expects that it won't work with GSuite accounts. Quoting Random Google Employee "fuck paying customers".

    In an effort to expedite their product lifecycle, Google expects to deprecate the new gaming service by July and completely fuck over customers by pulling the plug in November.

  14. Re: GNAA GNAA SNOODLE FELCH PATROL GAY NIGGER by Anonymous Coward · · Score: 0

    GNAA, swastikas, anti trump creimer kendall etc, might all be one..

  15. Since they can't get the BT controller on the by johnwfran · · Score: 3, Interesting

    Pixelbook or Pixel Slate to work reliably (more than a year for the Pixelbook), maybe hardware's not the right niche for them.

    1. Re:Since they can't get the BT controller on the by Anonymous Coward · · Score: 1

      It’s actually up to Intel to work out the problems in their BT firmware, though Google can be blamed for using the same BT model in the Pixel Slate despite knowing the problems experienced by the Pixelbook.

  16. Re: GNAA GNAA SNOODLE FELCH PATROL GAY NIGGER by Anonymous Coward · · Score: 0

    No, I'm pretty sure they're basically memes. One particular run of them might be one person, but, APK aside (he's real), they're picked up by whoever wants to troll that day.

  17. SuperKendall lives in your head by Anonymous Coward · · Score: 0

    SuperKendall lives in your head rent free, you hasbara maggot.
    Soon enough Tel Aviv will be razed to the ground and you will put in an ashtray where you belong.

  18. Google jumped the shark by Anonymous Coward · · Score: 0

    Google's hardware was supposed to *lead* the market, since they control the software and are supposed to be able to attract the best talent, that was supposed to be easy.

    Yet they failed.

    Material design, too stripped down, products unusable, lacking lots of visual clues to usage.
    Designed for Google politics, not customers, who in the Android world wanted Android crippled with a Chrome OS wrapper? Pichai did, the ex ChromeOS lead, now the CEO. Users didn't want a WIMP interface on a tablet OS.
    Increase earnings means screwing customers, Google increasingly using customer data against customer wishes. It increases earnings in the short term, but the end result is customers won't buy new products from you. Self driving cars?.... That's nice, how many hidden mic will it have in it? How many ways will you use the 'cars' location and pretend you're not tracking the owner? Why is there such resistance to new Google products? Because they're Google products.

    They CANNOT make the best product, this is an ADMISSION of that failure. They do not understand what the market needs, they make products that flop in the market. Pixel.

    So Pichai is cutting costs, a short term strategy.When you've grown earnings that way, and costs are at zero what next? You try to sell half assed search to China?

    New CEO is needed.

  19. So Google thought.... by Anonymous Coward · · Score: 0

    Microsoft thought they could make a phone...
    And Google thought they could make a laptop?

  20. Google does its best to kill the Android tablet by guacamole · · Score: 1

    When was the last time when a new tablet-centric feature was introduced to Android OS? We don't remember. We know that a lot of third-party apps don't have a tablet-optimized interface, but how come google has done nothing about it? For example, they could have configured the app store so that search results down-rank apps that does not have a tablet enhanced GUI when you do a search from tablet. Instead, Google spent promising us to bring ChromeOS to tablets, and the end-result was underwhelming.

    1. Re:Google does its best to kill the Android tablet by Anonymous Coward · · Score: 0

      It seems that the market for tablets didn't meet anyone's expectations, and all of the manufacturers are backing away from that market.

      As display pixel density and people's tolerance for larger phones has grown, the market converged on the smartphone form factor as the primary consumer computing device. There are many people in the world for which a smartphone is the only computing device they own.

      I'm not surprised Google is not motivated to invest in a tablet-oriented OS: the market just isn't there for it, and what little market there is has already been soaked up by Apple with iPad. Instead, they've invested in tablet features in ChromeOS because Chromebooks that can convert to something resembling a tablet seem to be a viable market right now. Time will tell whether that's really true, but anecdotally all of the friends who have bought Chromebooks in the last year or so have bought ones that can convert to tablets.

    2. Re:Google does its best to kill the Android tablet by guacamole · · Score: 1

      Apple, Samsung, Huawei, and Amazon all seem to be doubling up on the tablet models year by year. It seems like there is enough demand to sustain their business. Google's position on Android tablets is.. bizarre