Google Will Implement a Microsoft-Style Browser Picker For EU Android Devices (arstechnica.com)

Back in 2009, the EU's European Commission said Microsoft was harming competition by bundling its browser -- Internet Explorer -- with Windows. Eventually Microsoft and the European Commission settled on the "browser ballot," a screen that would pop up and give users a choice of browsers. Almost 10 years later, the tech industry is going through this again, this time with Google and the EU. After receiving "feedback" from the European Commission, Google announced last night that it would offer Android users in the EU a choice of browsers and search engines. Ars Technica reports: In July, the European Commission found Google had violated the EU's antitrust rules by bundling Google Chrome and Google Search with Android, punishing manufacturers that shipped Android forks, and paying manufacturers for exclusively pre-installing Google Search. Google was fined a whopping $5.05 billion (which it is appealing) and then the concessions started. Google said its bundling of Search and Chrome funded the development and free distribution of Android, so any manufacturer looking to ship Android with unbundled Google apps would now be charged a fee. Reports later pegged this amount as up to $40 per handset.

We don't have many details on exactly how Google's new search and browser picker will work; there's just a single paragraph in the company's blog post. Google says it will "do more to ensure that Android phone owners know about the wide choice of browsers and search engines available to download to their phones. This will involve asking users of existing and new Android devices in Europe which browser and search apps they would like to use."

Comments

Microsoft browser ballot

[Mr_Silver]

When Microsoft implemented the browser ballot, the NY Times reported the following (emphasis mine):

Rivals of Microsoft's market-leading Web browser have attracted a flurry of interest since the company, fulfilling a regulatory requirement, started making it easier for European users of its Windows operating system to switch.

Mozilla, whose Firefox browser is the strongest competitor to Microsoft's Internet Explorer worldwide, said that more than 50,000 people had downloaded Firefox via a "choice screen" that has been popping up on Windows-equipped computers in Europe since the end of last month. The screen displays links to a dozen browsers, including Explorer, Firefox, Google's Chrome, Apple's Safari and Opera.

Opera Software, based in Oslo, said downloads of its browser in Belgium, France, Britain, Poland and Spain had tripled since the screen began to appear.

It'll be interesting to see what happens.