HardOCP Is Getting 'Mothballed' As Kyle Bennett Accepts Job At Intel (hardocp.com)

Slashdot reader grasshoppa writes: Kyle Bennett, long-time owner/operator of one of the last independent review sites, HardOCP, announced that effective April 1st he will be leaving it behind to start a new career at Intel. "Effective April 1, 2019 I will be taking on the position of Director of Enthusiast Engagement for Intel's Technology Leadership Marketing group," Bennett writes. "Intel wants to reconnect with the top of the high-performance consumer pyramid which contains hardware enthusiasts, overclockers, gamers, and content creators. This is the part of our community that has great influence through word of mouth and online engagement. I'll be focusing on helping Intel get back in touch with this audience and re-establishing a voice and dialog on where the company is going with its future technologies. If you are reading this, you are very likely already part of this group."

He goes on to say that he does not want to sell HardOCP or HardForum and see those properties turned into something that he would not be proud of. Instead, "HardOCP will be 'mothballed,'" he writes. "It will no longer publish news, editorial, or hardware review content. [...] HardForum.com will be sold to a company that I have done business with for years, one that I can trust to run it in the way you are familiar with. HardForum will be demonetized and all advertising and commission links removed. Simply put, HardForum will not make money in any way..."

You can read Bennett's full statement here.

Comments

Corporate shlll

[Enigma2175]

I will be taking on the position of Director of Enthusiast Engagement for Intel's Technology Leadership Marketing group," Bennett writes. "Intel wants to reconnect with the top of the high-performance consumer pyramid which contains hardware enthusiasts, overclockers, gamers, and content creators. This is the part of our community that has great influence through word of mouth and online engagement. I'll be focusing on helping Intel get back in touch with this audience and re-establishing a voice and dialog

Wow, he's sure got the corporate marketroid-douchebag speak down pat.

Re:Corporate shlll

[JustAnotherOldGuy]

The translation of what he said is roughly, "We want to infiltrate the maker community, mine them for good ideas, and then monetize the hell out of whatever we find."

Re:Corporate shlll

[Anonymous Coward]

He in fact will not be a shill, since a shill by definition is someone who hides his allegiance.

Everyone needs a job and there's nothing wrong with doing marketing. Shilling is much worse, but that's not what he's doing.