Is Social Media Losing Ground To Email Newsletters? (qz.com)

"My favorite new social network doesn't incessantly spam me with notifications," brags New York Times technology writer Mike Isaac. "When I post, I'm not bombarded with @mentions from bots and trolls. And after I use it, I don't worry about ads following me around the web.

"That's because my new social network is an email newsletter." Every week or so, I blast it out to a few thousand people who have signed up to read my musings. Some of them email back, occasionally leading to a thoughtful conversation. It's still early in the experiment, but I think I love it. The newsletter is not a new phenomenon. But there is a growing interest among those who are disenchanted with social media in what writer Craig Mod has called "the world's oldest networked publishing platform." For us, the inbox is becoming a more attractive medium than the news feed...

For me, the change has happened slowly, but the reasons for it were unmistakable. Every time I was on Twitter, I felt worse. I worried about being too connected to my phone, too wrapped up in the latest Twitter dunks... Now, when I feel the urge to tweet an idea that I think is worth expounding on, I save it for my newsletter... It's much more fun than mediating political fights between relatives on my Facebook page or decoding the latest Twitter dustup...

"You don't have to fight an algorithm to reach your audience," Casey Newton, a journalist who writes The Interface, a daily newsletter for technology news site The Verge, told me. "With newsletters, we can rebuild all of the direct connections to people we lost when the social web came along."
The article suggests a broader movement away from Facebook's worldview to more private ways of sharing, like Slack . "We felt this growing sense of despair in traditional social media," says the CEO of Substack, makers of a newsletter-writing software. "Twitter, Facebook, etc. -- they've all incentivized certain negative patterns."

Comments

Echo Chamber

[Zaelath]

Man, this Social Media echo chamber is too noisy, I think I'll make my own smaller one that doesn't ever challenge my broader views and just wants to argue the finer details that we can all agree are difficult to get right.

Re:Echo Chamber

[rtb61]

Down to numbers and not an echo chamber. So real name social media with say 100 million users. Even a tiny, super tiny unrepresentative grouping, say 0.01% not even 1 in 100 but 1 in 10,000. You divide 100 million by 10 thousand and that still is 10,000 people. Now you have 10,000 people screaming at you on the internet and your social media life becomes shite, even blocking becomes impossible. Now add in fake accounts or paid to troll and that becomes worse.

Quite simply broad based real world social media is shite because numbers. I mean in real life, coming across those 1 in 10,000 arseholes (from your perspective), extremely unlikely, yet on the internet, very likely and once you gain the attention of one, you will also be targeted by the others. So yeah broad based social media makes life hell for everyone because numbers and people forget they are not just making a personal statement to a small audience, their crowd, they are making one to the entire world and it hangs out there, like a bad smell that just will not go away.

Real name social media, is an extremely bad idea and the only use is for targeted control and manipulation, all those who use it should sanely, delete their account, all you will do is expose yourself to your ideological enemies of what ever ilk, and no matter how small the percentage, in still sizeable and extremely disruptive numbers.

Well what did you expect?

[Anonymous Coward]

When Big Brother tells you what to think and bans you for wrong think did you think people were going to stay in the social justice echo chamber circle jerks?
Around here the word is "freeze peach" and "facebook and New Zealand can block whomever they want" (but you have to bake gay wedding cakes because muh silver librariez or something)
So other forms of communication crop up - this is a good thing to counter the oppression of social media (so called).

Re:Remember what email used to be like?

[Teckla]

Is it time for Usenet to make a comeback?

This seems highly feasible to me. A few features that I think could make it explode in popularity:

• * A really nice web-based interface for people that prefer accessing Usenet via the web.
• * Really nice clients for iOS and Android.
• * A way to "sign up" and have a "proof of identity" that all your messages would be signed (automatically) with (this "sign up" would obviously just be local).
• * A way to avoid spam, perhaps similar to ad-blockers for web browsers where you subscribe to a list and it handles the filtering for you.
• * Support for inline images (perhaps embedded base 64 in messages).

Re:Yeah no

[Anonymous Coward]

I'm more likely to read or at least skim over a newsletter that I only get once a month. Meanwhile I "miss" stuff all the time on social media because it keeps getting drowned out by the latest cat video or whatever that everyone keeps commenting on.