Google Makes Emails More Dynamic With AMP For Email (techcrunch.com)

Google today officially launched AMP for Email, its effort to turn emails from static documents into dynamic, web page-like experiences. From a report: AMP for Email is coming to Gmail, but other major email providers like Yahoo Mail, Outlook and Mail.ru will also support AMP emails. It's been more than a year since Google first announced this initiative. Even by Google standards, that's a long incubation phase, though there's also plenty of backend work necessary to make this feature work.

The promise of AMP for Email is that it'll turn basic messages into a surface for actually getting things done. "Over the past decade, our web experiences have changed enormously -- evolving from static flat content to interactive apps -- yet email has largely stayed the same with static messages that eventually go out of date or are merely a springboard to accomplishing a more complex task," Gmail product manager Aakash Sahney writes. "If you want to take action, you usually have to click on a link, open a new tab, and visit another website." With AMP for Email, those messages become interactive. That means you'll be able to RSVP to an event right from the message, fill out a questionnaire, browse through a store's inventory or respond to a comment -- all without leaving your web-based email client.

Comments

Re:boy do i not want that

[fahrbot-bot]

I second this. #DoNotWant

... yet email has largely stayed the same with static messages that eventually go out of date or are merely a springboard to accomplishing a more complex task.

Ya. Emails are messages. I get them, process them, and delete them.

This means you'll be able to RSVP to an event right from the message, fill out a questionnaire, browse through a store's inventory or respond to a comment -- all without leaving your web-based email client.

My goal is to spend less time in my email client, not more. I see how this might be good for Google, with people using their web interface, but it's a solution in search of a problem (or opportunity -- for Google).

Thankfully, I POP all my mail using Thunderbird and display all my mail as plain text (which is safer). Unfortunately, there are still some email messages that can only be displayed as HTML -- grrr.... Hopefully, I can avoid this AMP crap for a while.

7 bit ascii was not secure

[aberglas]

Back in the day. When people laughed at people that thought they could be infected by emails.

Then put in a ESC sequence that, when the email was read, programmed their function keys to bounce back a message.

5 bit telex seems OK though.