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On its 10th Anniversary, Grammarly Looks Way Beyond Grammar (fastcompany.com)

The service that began by checking prose for glaring mistakes increasingly wants to help its nearly 20 million daily users do more than simply avoid errors. From a report: Plenty of technology companies give away stickers of the sort their fans can slap on the back of a laptop. But the ones available for the taking in the reception area at Grammarly's San Francisco office are distinctly its own -- willfully low-key and thoughtful rather than brash and boastful. Being low-key and thoughtful is a logical tone for a company that is in the business of helping people fine-tune their written words, whether they're meant for a business document, school paper, or social media post. That is what Grammarly has been doing for a decade, since its founding on April 1, 2009, under its soon-abandoned original name of Sentenceworks. But it's also how it wants to run its business, which -- rather than moving fast and breaking things -- waited six years before offering a free version and another two before taking on outside funding.

[...] Grammarly is celebrating its 10th birthday by announcing that it's on the cusp of reaching 20 million daily active users, including both users of the free version and those who pay $30 a month (or $140 a year) for Grammarly Premium or $15 per user per month for Grammarly Business. That's up from 15 million last October and just 1 million at the end of 2015, the year it introduced its free version. The company is an uncommonly effective direct marketer; even if you've never tried its service yourself, there's a pretty good chance you've been exposed to it on YouTube. And even if you hit the "Skip Ad" button as fast as you could, enough viewers have paid attention that YouTube rated Grammarly's spot as the most effective "TrueView for Action" ad of 2018, based on reach, clicks, and engagement.

52 comments

  1. Grammarly by fluffernutter · · Score: 1

    I see that ads all over the place, but hasn't Word done this pretty much ever since there has been Word?

    --
    Laws are rules for the court, but merely a bottom bar to hit for life. Think beyond laws in your actions always.
    1. Re:Grammarly by phantomfive · · Score: 4, Informative

      It works better than Word, and also it has a plugin to work anywhere you type (in the browser, in text documents, on your iPhone, on Android). It's really obsessive about commas, and it gets confused by more complex sentences.

      The primary target is ESL speakers (including Indian and German and Chinese), who feel unconfident with their grammar. As one user/employee told me, "I feel uncomfortable when I don't use it, I'm not sure what I'm doing wrong." This probably results in a better experience for those who read the emails, as well. If you're a native speaker, you'll find the spellcheck UI rather nice, you'll be flattered by the weekly emails telling you how good your English is, and you'll be annoyed when occasionally it corrects your English incorrectly.

      Overall its grammar correction is rather good.

      --
      "First they came for the slanderers and i said nothing."
    2. Re:Grammarly by Anonymous Coward · · Score: 0

      It did at the very beginning (before Office), then went away for a bit, then came back (with 97?) I think. In any case it's been a long time. There are NPM libraries for grammar linting now too.

      Personally I keep that crap off. Grammar is easy, and if I want to deviate from the standard or have some personal style I don't want to be nagged for it.

    3. Re:Grammarly by thereddaikon · · Score: 1

      I see what you did there.

    4. Re:Grammarly by Joce640k · · Score: 1

      I see that ads all over the place

      Me too, they're soooo annoying!

      What I want to know is if they guarantee that all those adverts will go away if I actually buy a copy. If not, they can go fuck themselves. Actually owning a copy and still having to sit through that crap will lead to firebombings.

      --
      No sig today...
    5. Re:Grammarly by flargleblarg · · Score: 1

      "I feel uncomfortable when I don't use it, I'm not sure what I'm doing wrong."

      Oh, the irony there. That comma should be either a semicolon, a colon, or a period. The comma is grammatically incorrect there.

    6. Re: Grammarly by phantomfive · · Score: 1

      So which one, a semicolon or a colon? They aren't interchangeable.

      --
      "First they came for the slanderers and i said nothing."
  2. we know creimer doesn't use it by Anonymous Coward · · Score: 0

    with his time-traveling verbs, run-on gibberish word salad and special crammar, our resident published author sure doesn't look like he cares
    he is either a genius or a fat failure
    hmm
    it is difficult
    what could he be

  3. cheap advertisement by Anonymous Coward · · Score: 0

    Dear Slashdot,

        Please put an end to soft self-advertisement. Grammarly is on an advertising run and this article is just another effort to improve subscribers for a tool that is inferior to M$.

      -dedicated reader

    1. Re:cheap advertisement by ledow · · Score: 1

      No chance.

      I was a subscriber long ago, which give me the "Disable Advertising" button.

      Guess what? It doesn't. There are ads over the top of article summaries sometimes, there are ads in the page sometimes, and yet the box stays resolutely ticked all the time.

      I may not have given money to this new lot, but they can't even abide by the promises of their predecessors - and it happened day one that they took over.

  4. This ought to be good by Anonymous Coward · · Score: 0

    Americans have been doing their best over the past 10 years to dumb-down English and make it less expressive. What will "grammarly" say to the new generation that doesn't understand the difference between adverbs and adjectives, switches word order around randomly, and even mixes up verb tenses?

    1. Re:This ought to be good by Anonymous Coward · · Score: 0

      Have you ever seen APK's writing?

    2. Re:This ought to be good by Anonymous Coward · · Score: 0

      I think Grammarly is less triggered than the creimertards about creimer buying Slashdot for three pennies last year.

    3. Re:This ought to be good by Anonymous Coward · · Score: 0

      there are no creimertards
      only one tardreimer

  5. Power of Slashdot by Invisible+Now · · Score: 2

    Havenâ(TM)t see any Gramarly ads, but this fine fluff piece on Slashdot pried open my mind space. A how many other keyboard drones also got touched worldwide? What was the excuse ? birthday aniversary? Friend of a friend? Hereâ(TM)s hoping Slashdot doesnâ(TM)t get overrun with PR postings, even if becoming aware of a subscription web company of note is mildly interesting....

    --

    "Knowing everything doesn't help..."

    1. Re:Power of Slashdot by ledow · · Score: 1, Informative

      YouTube is damn near full of them, to the point that I can't understand how they afford to be.

      Wouldn't touch it with a bargepole but it "works" because random people ask me about it. I tell them to try the software out before they pay for it. Nobody pays for it.

  6. Rent seeking gone wild by WaffleMonster · · Score: 5, Insightful

    $30/month for a glorified spell check that steals all of your contacts and stalks your physical location in order to check your spelling.

    The tech industry has completely lost its mind. Enjoy your third "happy time" while it lasts.

    1. Re:Rent seeking gone wild by cascadingstylesheet · · Score: 2

      $30/month for a glorified spell check that steals all of your contacts and stalks your physical location in order to check your spelling.

      The tech industry has completely lost its mind. Enjoy your third "happy time" while it lasts.

      Meh. I wouldn't use it, but if it works, there are people I know who should ...

      (They give away all that stuff for every app anyway. They may as well get something useful in return.)

  7. Grammar? don't need no stinkin' grammar by goombah99 · · Score: 1

    in the future we will all send google-auto-composed memos to each other for our AI to read and respond. All we need is the George Jetson button.

    --
    Some drink at the fountain of knowledge. Others just gargle.
  8. I already have ... by PPH · · Score: 1

    ... a grammar sticker for my laptop.

    --
    Have gnu, will travel.
    1. Re:I already have ... by Anonymous Coward · · Score: 0

      I have a universal grammar checker too!

      It's called "Learn to edit your writing", it functions with every single piece of software I own in every operating system I could ever run, and it works in any language I choose to learn.

      It even works on a typewriter!

      Granted it took me three years of hard work to get it to function correctly, but now it's more or less fool proof as long as I don't operate it while intoxicated or when I am overly tired.

  9. Lets see by DarkRookie2 · · Score: 3, Insightful

    1. Requires account.
    2. Subscription software.
    3. UX/UI leaves a lot to be desired.
    4. Doesn't even work. Unless an account is needed to turn it on. (Tested it in this box. With some known grammar mistakes.
    5. Keeps bugging to create an account. Would be great, except for the above.

    --
    http://progressquest.com/spoltog.php?name=Son+Of+Son+Of+DarkRookie
    1. Re:Lets see by phantomfive · · Score: 1

      . (Tested it in this box. With some known grammar mistakes.

      What kinds of known grammar mistakes?

      --
      "First they came for the slanderers and i said nothing."
  10. Conjugate the verb "to be" by Anonymous Coward · · Score: 0

    Grammerly is shit
    Grammerly was shit
    Grammerly will continue to be shit.

  11. Re:They have & upmodded me 100's of times by Anonymous Coward · · Score: 0

    Shut-up dipshit. I wasn't talking to you so go spam somewhere else like the imbecile you are.

  12. Grammarly can't fix everything by DickBreath · · Score: 1

    Capitalization is very important. An commas too!

    For example. it means the difference between helping your Uncle Jack off a horse...

    --

    I'll see your senator, and I'll raise you two judges.
  13. What is so special about grammarly ? by Anonymous Coward · · Score: 0

    What is so special about grammarly ?

    Apart it bought a lot of ads on youtube (and slashdot ?) ?

    1. Re:What is so special about grammarly ? by Anonymous Coward · · Score: 0

      What ads?

  14. Miss the point by Anonymous Coward · · Score: 1

    I' duz not veiw.

  15. Obsessed with passive voice? by Anonymous Coward · · Score: 1

    I wonder if it is?

  16. Grammarly = bad grammar by MobyDisk · · Score: 1

    I don't know what Grammarly is, but I do know that "Grammar" cannot be made into an adverb, therefore the word "Grammarly" it is bad grammar. What's next, a web-based spell checker called "spelChekkit?"

    1. Re:Grammarly = bad grammar by Livius · · Score: 1

      You can't trademark ordinary English words, thus, Grammarly the proper noun. They got that one right.

    2. Re:Grammarly = bad grammar by MobyDisk · · Score: 1

      While there are benefits to trademarking "arbitrary" terms, you can indeed trademark ordinary English words. An example of some English words that are trademarked are "Camel" (cigarettes) or Target (store) or Apple and Macintosh (computers). You can even trademark a single letter, like the letter R although that includes a design... here's a boring one: the word "seen".

  17. Well, use it! by nospam007 · · Score: 2

    "Grammarly is celebrating its 10th birthday by announcing that it's on the cusp of reaching 20 million daily active users, including both users of the free version and those who pay $30 a month (or $140 a year) for Grammarly Premium or $15 per user per month for Grammarly Business. That's up from 15 million last October and just 1 million at the end of 2015, the year it introduced its free version. The company is an uncommonly effective direct marketer; even if you've never tried its service yourself, there's a pretty good chance you've been exposed to it on YouTube. And even if you hit the "Skip Ad" button as fast as you could, enough viewers have paid attention that YouTube rated Grammarly's spot as the most effective "TrueView for Action" ad of 2018, based on reach, clicks, and engagement."

    I just ran the above through Grammarly and it reported 'Passive Voice Misuse'

    1. Re: Well, use it! by koki22 · · Score: 1

      Guess what? It doesn't. There are ads over the top of article summaries sometimes, there are ads in the page sometimes, and yet the box stays resolutely ticked all the time. https://audacity.onl/ https://findmyiphone.onl/ https://origin.onl/

  18. Re: IM A BIG GAY BABY... apk by Anonymous Coward · · Score: 0

    the big gay baby is here!

  19. Seems backwards by Anonymous Coward · · Score: 0

    How is the consumer premium version MORE than the Business version- businesses have the deep pockets.

  20. Your mouth is full of trucker dick by Anonymous Coward · · Score: 0

    N/t

  21. It's a quote by goombah99 · · Score: 2

    and in dialogue punctuation is there for cadence as much as sentence structure... so commas and ellipsis are allowed to get the colloquial context across. No one speaks in semi-colons ever.

    --
    Some drink at the fountain of knowledge. Others just gargle.
    1. Re: It's a quote by MikeFM · · Score: 1

      I end all my sentences in semicolons;

      --
      At what price learning? At what cost wisdom? The price is a man's peace of mind, and the cost is his life.
  22. Vocabulary by MrKaos · · Score: 1

    Grammarly won't help you when you are speaking. Writing is thinking and when you offload that thinking to a machine you are not refining your thinking, you're learning how to use a tool.

    --
    My ism, it's full of beliefs.
  23. Your mouths full of MY dick, lol... apk by Anonymous Coward · · Score: 0

    Your mouths full of MY dick, lol https://it.slashdot.org/commen... + your words you're eating!

    * RoTfLmAo @ U chump!

    Learn a lesson: Don't MESS w/ your BETTERS in myself!

    (Based on THIS self-defeat of yours + 1,000's of others in the past where I DUSTED YOU? FACT - you don't have the 'technical chops', solid evidence & superior INTELLECT I have vs. your kind (which isn't saying much for me really - it's not tough to take down RETARDS like you & a man's strength's judged by his enemies - judging by how EASILY I let you PLAY YOURSELVES? You're too WEAK & like blowing down simpletons (which you CLEARLY are))!

    APK

    P.S.=> Now - show us PROOF of me having my mouth full of trucker dick (which I don't) - I do show YOUR MOUTH full of MY DICK lol & your words you're EATING though, lol - have some manners, ENJOY YOUR MEAL (lmao) & DO NOT TALK w/ YOUR MOUTH FULL as you "speak to my 'microphone'" (hahahaha) - it's NOT POLITE of you... apk

  24. Where are your manners? LMAO... apk by Anonymous Coward · · Score: 0

    I'm not eating my words in PUBLIC self defeat. You are https://tech.slashdot.org/comm... so quit cryin wuss projecting you're a big baby (& probably gay - a REAL man doesn't act like a BITCH like YOU trying to get in "the last word" even though you PLAYED YOURSELF, lol).

    An old girlfriend of mine said it best: "Fags are more WOMEN than WOMEN are" & your projecting proves it all the more.

    * You did it to yourself.

    APK

    P.S.=> Lastly, see subject: Have some MANNERS & CLASS @ least - Don't TALK w/ your mouth FULL of your words as you EAT THEM (hehehehe)... apk

  25. EAT YOUR WORDS... apk by Anonymous Coward · · Score: 0

    WHERE ARE YOUR MANNERS? It's NOT POLITE to TALK w/ your MOUTH FULL of your words you're EATING https://tech.slashdot.org/comm...

    * LOL - EAT YOUR WORDS chump...

    You may not have been talking ABOUT me but you tried to "behind my back" (like WHIMPS like you always do to your PUBLIC dismay when I reply back blowing you away...).

    (TAKE YOUR OWN ADVICE & see above - HAVE SOME MANNERS (since your own BIG MOUTH got you PLAYED, lol - you PLAYED yourself + made ME look GOOD & yourself the SCUMBAG WEEZIL you are... lol!)).

    APK

    P.S.=> Thank-You for the BEST LAUGH I've had in days albeit @ YOUR EXPENSE (no small wonder you HIDE behind UNIDENTIFIABLE anonymous like the SKULKING "not-man" mere "ne'er-do-well" JEALOUS "Lil' Jowie" YOU TRULY ARE (which YOU keep PROVING for me, lol))... apk

  26. They have & upmodded me 100's of times by Anonymous Coward · · Score: 0

    See subject & on hosts alone https://games.slashdot.org/com... & liking/using my hosts program too!

    * THAT"S NOT ALL EITHER:

    On other posts I've done (& I've TRIPLED this amount since I posted this https://it.slashdot.org/commen...

    (@ around 700++ now & might as well DOUBLE that since I post AC starting @ 0 by default + those "downmod bombing posts of mine" per this complaint by others today no less as 'evidence thereof' https://idle.slashdot.org/comm... TODAY, who noticed that bullshit too... lol!)

    APK

    P.S.=> You LOSE as always, ILLITERATE CHUMP who HIDES behind UNIDENTIFIABLE anonymous either STALKING or attempting to "get my goat" (you don't - you only supply me the MEANS TO MAKE YOU EAT YOUR WORDS via Concrete, VERIFIABLE & UNDENIABLE fact vs. your bullshit, lol)... apk

  27. check the timestamps by Anonymous Coward · · Score: 0

    Is it me or is APK deliberately starting shit with himself just to stroke his ego?
    APK seems to lurk until just after one of it's alter egos posts something and then it's a spamfest.
    Hey, I agree that host files have thier place but, injecting yourself in each conversation , by any means shows a lack of confidence in your personality.
    No one really cares but you.
    Best of luck with that

  28. They have & upmodded me 100's of times by Anonymous Coward · · Score: 0

    See subject & on hosts alone https://games.slashdot.org/com... & liking/using my hosts program too!

    * THAT"S NOT ALL EITHER!

    On other posts I've done (& I've TRIPLED this amount since I posted this https://it.slashdot.org/commen... )

    (@ around 700++ now & might as well DOUBLE that since I post AC starting @ 0 by default + those "downmod bombing posts of mine" per this complaint by others today no less as 'evidence thereof' https://idle.slashdot.org/comm... [slashdot.org] TODAY, who noticed that bullshit too... lol!)

    LMAO - you tried to DOWNMOD HIDE this last time I posted it https://tech.slashdot.org/comm... ENJOY EATING YOUR WORDS, fool...

    APK

    P.S.=> You LOSE as always, ILLITERATE CHUMP who HIDES behind UNIDENTIFIABLE anonymous either STALKING or attempting to "get my goat" (you don't - you only supply me the MEANS TO MAKE YOU EAT YOUR WORDS via Concrete, VERIFIABLE & UNDENIABLE fact vs. your bullshit, lol)... apk