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The Nations of the Amazon Want the Name Back (bbc.com)
Online retail giant Amazon and the governments of eight South American countries have been given a final deadline to reach an agreement over how to use the ".amazon" web address extension after a seven-year dispute. From a report: What will happen next? It's a name that evokes epic proportions: the world's largest rainforest; a global tech company; and now a diplomatic saga nearing its end. This is the battle of the Amazon and it starts back in 2012. The Internet Corporation for Assigned Names and Numbers (ICANN), the body that polices the world wide web's address system, decided to expand its list of generic top-level domains (gTLD) - the bit that comes after the dot in a web address. The new rules allowed companies to apply for brand new extensions, offering internet users and businesses more ways to personalise their website name and addresses. But eight countries containing the Amazon rainforest objected to the retail giant's plans concerning the new .amazon domain name.
Obviously goes to the region, they've had the name longer
www.co.uk
I still think all these new TLDs are a stupid idea.
Considering that Amazon comes from ancient Greek, and refers to a tribe of women warriers, I'd say it's "first come, first served." The countries simply don't have any better claim to use of the word than the company.
"National Security is the chief cause of national insecurity." - Celine's First Law
It is always kinda scary to see individual companies acting as peers or even superiors to entire nations like this. The idea of a single private entity getting an entire gTLD for its own private use instead of it going to a general usage or geographic region should have been laughed out of the suggestion box. While I am not surprised that ICANN seriously entertained the idea, I am annoyed.