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Cringely Predicts: Professional Drivers With Drone Landing Platforms (cringely.com)

In what may be his final year of technology predictions, columnist Robert X. Cringely argues aerial delivery drones "are definitely coming just as fast as regulators will allow them, but I don't think they'll be implemented in the way people expect." As soon as autonomous systems can be shown to be as safe or safer than human pilots, they'll take over most drone piloting duties... Here's the problem with Pizza-to-the-Home: where does the drone land at your house that won't risk hitting a child, pet or vehicle and also won't risk losing the delivery to theft or damage? We can't economically mandate a drone landing tower for every house that's above obstacles and with a guaranteed clear approach.... But we CAN mandate such a landing platform on top of every pizza delivery vehicle.

Using GPS, the drone and car can find each other with the drone landing only when the car is stopped and the approach is clear... [F]or that driver each delivery will take five minutes or less. Pizza is delivered faster and hotter and the driver, instead of making 2-3 deliveries per hour, can make 10-12. This is what we'll shortly see proposed for drone delivery, not just for pizza but for everything else...

Now here's where Internet-style disintermediation comes into play. Such a drone delivery network still costs money to build but that money will be instantly available if the class of goods that can be delivered expands beyond food to anything weighing under, say, 10 pounds. This means prescription drugs and even Amazon Prime or walmart.com packages can arrive on the same car, delivered to that car by multiple drones and drone networks. All it requires is WAAS GPS and a standardized car rooftop landing platform, which I am sure we will shortly see.

12 of 113 comments (clear)

  1. Aspiring to stopped-clock accuracy by radarskiy · · Score: 3, Insightful

    Has anything printed under the "Robert X. Cringley" nom de plume ever been correct?

  2. You will print a target by drinkypoo · · Score: 2

    The target will be a QR code. You will agree on the rough location of the target during the process. The process of downloading and printing the target will also include agreeing that you're responsible for putting it someplace sensible.

    If the drone gets there and it doesn't look like a good place to drop a pizza, you will have to go somewhere else to get your pizza.

    Nowhere in this process will there be a driver, except to pick up failed drones. That person can be the assistant manager.

    --
    "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    1. Re:You will print a target by raftpeople · · Score: 2

      Or you will buy a sturdy-ish reusable mat with a preprinted QR code. You scan your landing pad when placing order.

  3. Yeah right by Anonymous Coward · · Score: 2, Insightful

    "Pizza is delivered faster and hotter" - sure. It is on a drone, flying outside in freezing temperatures. It is no longer in a nice warm vehicle. Sure, they will put one of those insulator things around it. But it will not be warmer than it would have been in that same insulator in a warm vehicle. That's just incorrect. The whole idea is stupid though. Who is going to put up with the noise pollution from all these damn drones?

    1. Re: Yeah right by Elfich47 · · Score: 2

      That is why cars have strict laws for muffler sizing.

      --
      Architectural plans are like computer source code with a couple of differences: You only compile once.
  4. Pizzas aren't drugs by petes_PoV · · Score: 4, Interesting
    The problem with this guy's guess is that pizza delivery is time-critical (while it's still warm - measured in minutes) whereas all the other stuff can take an hour, two or all day. It is very unlikely to matter. And since a ground based vehicle can carry a hundred times as much weight as a drone, it only needs to "fill up" once and then do its rounds.

    But the density of pizza deliveries is the limiting factor. At any given time there are not likely to be more than 1 pizza per square mile (as different people will order at different times) so what takes the greatest amount of time is getting the delivery van to the correct location. Whether to deliver the pizza directly or simply to receive it from the drone.

    The scheme fails.

    --
    politicians are like babies' nappies: they should both be changed regularly and for the same reasons
  5. No. by Gravis+Zero · · Score: 2

    Here's the issue, vehicles are owned by the drivers themselves, not the pizza place. Don't expect drivers to install a huge-ass drone platform on their car and provide their own drone or for pizza places to suddenly invest in vehicles and/or drones.

    There is no driving incentive to reduce delivery time or do away with driver tipping (that's less money for the driver, so yo have to pay them more), so it's not happening. The only way this makes sense is if they can reduce the number of pizza places needed to serve an area but this is countered by the fact that traffic limits the area that can be served.

    These guys ("Robert X. Cringely") know nothing about running a pizza business.

    --
    Anons need not reply. Questions end with a question mark.
    1. Re:No. by Waffle+Iron · · Score: 2

      Don't expect drivers to install a huge-ass drone platform on their car

      Well, thanks to the miracle of magnetic fields, many of them already put huge-ass lighted signs on top of their cars.

    2. Re:No. by FrankSchwab · · Score: 5, Interesting

      So let's explore this. The Pizza parlor invests in nine 1.5 meter square pieces of plywood painted with a high-contrast landing pattern, with suction cups and straps to tie them onto drivers cars. Let's call that $500. They invest in a dozen big drones capable of carrying, say, four extra-large meat lovers pizzas in an insulated pouch - Let's call that $25000, dwarfing the cost of the landing platforms.

      Now, the Pizza parlor hires nine drivers for a Friday evening, straps platforms onto their cars, and sends each to a different area surrounding the parlor. An order comes in, the pizza comes out of the oven and gets popped into the heated box under a drone, the drone goes and finds the closest driver. The driver may be in front of the desired house at the moment, or may be at the previous house - the drone lands, driver moves pizzas to his front seat, and delivers them to the desired house and collects his tip. If the driver is in motion, he pulls into the nearest parking lot, waits for the drone to land, and collects the pizzas.
      From the Customer's point of view, nothing changes in the current pizza-delivery model except their pizza arrives in 15 minutes instead of 45, and is likely hotter when it gets there. From the Driver's point of view, they deliver more pizzas per hour with fewer miles driven. From the Pizza Parlor's perspective, they've made a huge capital investment, but they're delivering 2-3x the pizzas they used to. From everyone else's perspective, there's a constant stream of annoying drones flying overhead (and occasionally crashing into their neighborhood) destroying their ability to peacefully enjoy their backyards. I guess that's an externality that just doesn't need to be considered.

      --
      And the worms ate into his brain.
    3. Re:No. by angel'o'sphere · · Score: 3, Insightful

      These guys ("Robert X. Cringely") know nothing about running a pizza business.
      Perhaps he should read Snowcrash?

      But it is funny, to watch how the "drone industry" is searching for a problem to solve.

      I doubt we ever will have something that is worth building up a drone delivery infrastructure.

      --
      Cost free eBook I read (by iBook/Kobo/Amazon/ObookO/Gutenberg etc.): "The Green Odyssey" by Philip Jose Farmer.
  6. Re:Swing and a miss by Slugster · · Score: 2
    Yea his reasoning is kind of odd... especially since the self-driving cars that have already been tested for food delivery... are technically 'drones' themselves...

    Before you bother with flight at all, note that there is an immediate efficiency to be gained, by building driver-less motorcycle trikes for food delivery. Less weight, better fuel efficiency than a car. And we haven't even gotten self-driving cars to work 100% of the time yet...

    The entire desire for airborne commercial/residential drone delivery is terribly misguided IMO. It is very hazardous from a liability standpoint.
    It is somewhat like saying "since helicopters are easy to build now, we should get rid of all the cars and just use helicopters instead".
    Helicopters are wonderful things, but only if you 1) have a very high priority task that can bear a high cost, or 2) if you are really really rich and like burning money.

    UPS/FedEX should work like this too. Do Residential deliveries at night, and instead of someone walking the package to my porch, the UPS truck just calls me as it rolls up to my place, and I walk outside and get my own mail.

    Yea but--even if they got an advance warning--a lot of people would be watching the end of their favorite tv show instead, taking a dump, talking on the phone or whatever and not show up at the curb.

    And anyway (where I live, midwest US) DHL drivers sometimes do this, if they have your phone number and are delivering a package that is signature required. They call or text you a few minutes ahead of their arrival.

  7. Re:A consummate gentleman and absolute professiona by Anonymous Coward · · Score: 2, Insightful

    Robert X. Cringely. *facepalm* How is this clueless, know-nothing douchebag still getting attention from anyone?

    And he's not even the original Robert X. Cringely, although he somehow managed to wrangle some sort of legal agreement allowing him to claim that he is.