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Cord-Cutting in America May Have Already Peaked (fool.com)
An anonymous reader quotes the Motley Fool:
Cord-cutting has been a massive thorn in the side of pay-TV distributors and television media companies for nearly a decade. After U.S. pay-TV subscribers peaked in 2010 at 105 million households, about 14 million homes have cut the cord, according to a report from Digital TV Research. The trend has only accelerated in recent years. 2018 saw nearly double the amount of cord-cutting over 2017, according to Leichtman Research.
But 2018 might've been the pay-TV industry's worst year for cord-cutting. The U.S. will lose fewer pay-TV subscribers this year than last, according to Digital TV Research. And the research firm suggests annual losses will continue to decline next decade.
But 2018 might've been the pay-TV industry's worst year for cord-cutting. The U.S. will lose fewer pay-TV subscribers this year than last, according to Digital TV Research. And the research firm suggests annual losses will continue to decline next decade.
"The U.S. will lose fewer pay-TV subscribers this year than last, according to Digital TV Research. And the research firm suggests annual losses will continue to decline next decade."
Right. If you have a million customers and you lose half of them one year, indeed the losses you experience the next year from the half million remaining cannot exceed the half million you already lost since you only have half a million left. I know that's vastly oversimplifying the issue, but indeed if you have a smaller pool of customers and that pool shrinks each year, statistically you're going to suffer fewer losses. Less people to cancel plus the more you lose you come closer and closer to finding your solid "base" that make up your truly loyal customers--for better or worse.
Whether this base of loyal customers is enough to keep the sinking ship from sinking faster? Well, that's yet to be seen.
My 74 year old mother just cut the cord from AT&T/DirecTV to playstation vue. No she doesn't have a playstation. anyway her cost dropped from 125/mnth to 60/mnth. That was the driver for her to switch. If the AT&Ts and Comcasts of the world keep gouging people then the exodus will continue. I guess I should follow her lead and drop DirecTV also but i haggle with them every 6 months to year to keep my price down to $64/mnth so I guess it's no rush. She was done with the haggling and just had enough. she still struggles to use the app and chromecast but she's determined stick to the man so she's getting the hang of it.
I was out to eat the other day when I overheard a lady complaining about her cable bill approaching $200. A person at another table told her to dump her cable TV package in favor of Hulu. A person at a 3rd table recommended YouTube TV.
Cable cutting is about to become A LOT more common.
People asked for All La Carte TV... now they can get it. Let's see if they enjoy it as much as they thought they would.
Except this isn't A la carte
What I wanted back then was a la carte pricing and selection from my cable tv provider. I didn't want to pay $150/month for a package with, e.g. BBCAmerica with a mandatory ESPN that I knew was adding $30/month to the package.
But ESPN had cut a side deal with Comcast and there was no package with BBCAmerican without ESPN.
You can try to redefine what a la carte meant. But AFAIC this isn't a la carte.
Most people get internet through a wire attached to their residence. Usually it's the very same coax cable that brings in cable TV, and often from the same cable company.
They're not cutting any cords. They are just switching what company is sending their feed through the cord.
(And, amusingly, people who get television by subscribing to DirectTV, which literally does NOT have a cord, but comes in over the satellite dish... are not cord-cutters.)