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Pepsi Says It'll Use an Artificial Constellation, Hung in the Night Sky Next To the Stars, To Promote an Energy Drink (futurism.com)

A Russian company called StartRocket says it's going to launch a cluster of cubesats into space that will act as an "orbital billboard," projecting enormous advertisements into the night sky like artificial constellations. And its first client, it says, will be PepsiCo -- which will use the system to promote a "campaign against stereotypes and unjustified prejudices against gamers" on behalf of an energy drink called Adrenaline Rush, reports Futurism. From the report: Yeah, the project sounds like an elaborate prank. But Russian PepsiCo spokesperson Olga Mangova confirmed to Futurism that the collaboration is real. "We believe in StartRocket potential," she wrote in an email. "Orbital billboards are the revolution on the market of communications. That's why on behalf of Adrenaline Rush -- PepsiCo Russia energy non-alcoholic drink, which is brand innovator, and supports everything new, and non-standard -- we agreed on this partnership."

6 of 318 comments (clear)

  1. Bring in India! by Errol+backfiring · · Score: 5, Funny

    Dear space organization in India, There is a new target for you. Please fire at will. A space billboard already is space junk.

    --
    Nae king! Nae laird! Nae yurrupiean pressedent! We willna be fooled again!
  2. oblig by Anonymous Coward · · Score: 4, Funny

    Didn't we have ads in the 20th century?

    Well, sure, but not in our stars. Only on TV and radio. And in magazines and movies and at ball games, on buses and milk cartons and T-shirts and bananas and written on the sky. But not in stars. No siree!

  3. Re:No. Just no. by AdamFistler · · Score: 4, Funny

    Sure screw up the night sky with some gawky advertisement to advertise their new drink aimed at neckbeards. I'm sure Pepsi will be the first company on board when they broadcast ads into your dreams like on Futurama.

  4. Re:No. Just no. by supremebob · · Score: 5, Funny

    Ah, man... they own Cheetos? That's it, boycott is over. They can cover up the big dipper with a giant Mt. Dew ad for all I care, I'm not giving those up.

  5. Old joke by Opportunist · · Score: 4, Funny

    Suddenly a joke from the space race era gets new merits:

    "What if the Russians get to the moon first?"
    "They'll probably paint it red."
    "So we have to hurry!"
    "Relax. If they do, just send up a crew with loads of white paint and have them write "Coca Cola" across"

    --
    We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
  6. Re:No. Just no. by AmiMoJo · · Score: 3, Funny

    It's basically impossible to live an ethical life these days because the world is too integrated and interconnected. Every action can be eventually traced back to some badness of some kind.

    Yes I've been watching The Good Place, but it's probably true.

    --
    const int one = 65536; (Silvermoon, Texture.cs)
    SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC