Pepsi Says It'll Use an Artificial Constellation, Hung in the Night Sky Next To the Stars, To Promote an Energy Drink (futurism.com)

A Russian company called StartRocket says it's going to launch a cluster of cubesats into space that will act as an "orbital billboard," projecting enormous advertisements into the night sky like artificial constellations. And its first client, it says, will be PepsiCo -- which will use the system to promote a "campaign against stereotypes and unjustified prejudices against gamers" on behalf of an energy drink called Adrenaline Rush, reports Futurism. From the report: Yeah, the project sounds like an elaborate prank. But Russian PepsiCo spokesperson Olga Mangova confirmed to Futurism that the collaboration is real. "We believe in StartRocket potential," she wrote in an email. "Orbital billboards are the revolution on the market of communications. That's why on behalf of Adrenaline Rush -- PepsiCo Russia energy non-alcoholic drink, which is brand innovator, and supports everything new, and non-standard -- we agreed on this partnership."

Comments

Re:No. Just no.

[Anonymous Coward]

If they do this, I promise never ever to buy anything from Pepsi corporation again.

Not just polluting the view for everyone in the planet, they would also add more of pointless pace junk which can break useful satellites and therefore harm navigation, communication and scientific research.

Re:No. Just no.

[thermopile]

Arthur C. Clarke beat them to this: read the short story called "Watch This Space", where almost exactly this was performed ... by a soda company ... except they did it on the moon. In 1956.

It was amusing (and pretty good) as a sci-fi short story. It's terrifying as "reality."