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Mark Zuckerberg Leveraged Facebook User Data To Fight Rivals and Help Friends, Leaked Documents Show (nbcnews.com)

Facebook CEO Mark Zuckerberg once considered making deals with third-party developers just to help him find out how much users' data is worth, NBC News reported on Tuesday. The report, which cites 4,000 leaked pages of internal documents, shines a light on the way senior company executives viewed attaching a dollar sign to sensitive user data, despite Facebook's public commitment to protect such information. From the report: In the same week, Zuckerberg floated the idea of pursuing 100 deals with developers "as a path to figuring out the real market value" of Facebook user data and then "setting a public rate" for developers. "The goal here wouldn't be the deals themselves, but that through the process of negotiating with them we'd learn what developers would actually pay (which might be different from what they'd say if we just asked them about the value), and then we'd be better informed on our path to set a public rate," Zuckerberg wrote in a chat. Facebook told NBC News that it was exploring ways to build a sustainable business, but ultimately decided not to go forward with these plans.

Zuckerberg was unfazed by the potential privacy risks associated with Facebook's data-sharing arrangements. "I'm generally skeptical that there is as much data leak strategic risk as you think," he wrote in the email to Lessin. "I think we leak info to developers but I just can't think of any instances where that data has leaked from developer to developer and caused a real issue for us."
The report also outlines how PR people at Facebook tries to spin things. An excerpt: In a March 2014 email discussing Zuckerberg's keynote speech at the event, where he was due to announce the removal of developers' access to friends' data, Jonny Thaw, a director of communications, wrote that it "may be a tough message for some developers as it may inhibit their growth." "So one idea that came up today was potentially talking in the keynote about some of the trust changes we're making on Facebook itself. So the message would be: 'trust is really important to us -- on Facebook, we're doing A, B and C to help people control and understand what they're sharing -- and with platform apps we're doing D, E and F.'" If that doesn't work, he added, "we could announce some of Facebook's trust initiatives in the run up to F8" to make the changes for developers "seem more natural."

12 of 68 comments (clear)

  1. Non-story by Anonymous Coward · · Score: 2, Insightful

    So what? These are product developmental things.

    Facebook effectively created new territory on data management. Yes, they've done some unethical things, and they're careless in others. But that's not what this is about; this is about discussions and leaked emails.

    "Zuckerberg was unfazed by the potential privacy risks associated with Facebook's data-sharing arrangements."

    Hindsight is always 20/20, but when you're looking forward it can be difficult to determine where things go. This is his opinion prior to many of the recent Facebook scandals; he was wrong, but at that point in time it was anyone's guess what would happen.

    "The goal here wouldn't be the deals themselves, but that through the process of negotiating with them we'd learn what developers would actually pay (which might be different from what they'd say if we just asked them about the value), and then we'd be better informed on our path to set a public rate,"

    So what? This is called pre-launch. When you're developing a product, the usual process is to conduct a Voice of Customer process; asking them what they would value things as. However, good product developers know that this process only creates a hypothesis, because people share opinions freely. If you're good, you then go to a new batch of ideal customers and ask them to pay for what your hypothesis of the product features and price should be; that's called pre-launch. What you find is that people often are willing to say one thing, but completely change their behavior when you ask them to actually write a check. Pre-launch tests the product feature and pricing set hypothesis. Somehow when building a business you have to actually gauge if people will pay for what you're offering; this is the only way to do so.

    Leaked emails simply do not tell a story; this is just click-bait hype to fan the flames of anger over Facebook.

    1. Re:Non-story by swillden · · Score: 2

      "Zuckerberg was unfazed by the potential privacy risks associated with Facebook's data-sharing arrangements."

      Hindsight is always 20/20, but when you're looking forward it can be difficult to determine where things go. This is his opinion prior to many of the recent Facebook scandals; he was wrong, but at that point in time it was anyone's guess what would happen.

      Was it really anyone's guess? I think it was always pretty clear that selling user data collected without making it clear to users that it would be sold to whoever was willing to pay, was dirty at the very least.

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  2. Well... duh by fortythirteen · · Score: 4, Insightful

    They've been openly selling that access to businesses for at least 10 years. Anyone who's been on a Facebook sales call as an employee of a major corporation knows this.

    All this leak highlights is how unwitting the general populace is about what's done with the PII they put online.

  3. I'm shocked...shocked I tell you! by PopeRatzo · · Score: 4, Informative

    Next, I suppose you're going to tell us that Zuckerberg made money off Facebook user data.

    --
    You are welcome on my lawn.
  4. Re:Zuck by Shaitan · · Score: 2

    Not an ally? Israel is a hair away from being a US colony. Of course our policy of letting our colonies maintain independence for the sake of good PR has been backfiring. Look what the UK did? Since we are being cast as the bad guys we should probably go ahead and snatch them up officially.

    One joker in the UK talked about the US military being much more powerful but taking forever to deploy... in a discussion about the US military bases in the UK. How long does it take to deploy when you are already there? Hell, the UK at least has some of their own arms. Israel gets their gear from us. Victory by lojack.

  5. So how DID you think FB was funded? by King_TJ · · Score: 2

    I think you start to realize the fiscal challenges as soon as you consider the idea of starting your own competitor to Facebook. I mean, take a look at your costs to hire a development team that works on the software itself, and find out what your annual costs will be for the bandwidth needed, for the physical servers and storage devices, etc. Now, assume you really ARE going to keep everyone's personal information secure and private on YOUR social media alternative -- so none of what they upload or key in is ever sold.

    Are you still confident you can generate enough revenue selling some advertising space on your site to cover all those bills and actually turn a profit?
    I sure wouldn't be.

  6. Re:Zuck by Shaitan · · Score: 2

    Hardly, the US created Israel at the end of WWII. We supply all their arms, we can disable their arms, we funnel intelligence data there from our domestic spying programs so we can request it back without warrants, we have them hold and torture suspects on our behalf and of course we also maintain military forces there.

    The US could overthrow Israel in under 24hrs with the downside being that legally being part of the US would end some of the benefits I mentioned above and geopolitical outrage. The outrage doesn't much matter at this stage since the world is outraged already. What are they going to do, displace the foam around their mouths with more foam? Best yet, we can stop that sort of behavior once that vile and unpopular Trump character is out of office. What about the US Israel? Oh, well what is done is done if we withdraw our presence it would destabilize an already volatile region....

  7. Re:Zuck by Shaitan · · Score: 2

    Israel is a US colony not a UK colony. The UK is also a US colony even if they've been given far too loose a leash.

  8. Two things are probably true by DarkOx · · Score: 3, Insightful

    1) There is a movement against Zuckerberg within facebook, probably led by some of its board and influenced by outside activist shareholders. Mark is unusual in the sense that facebook is still a very much found led company he has a lot of control. The investor class hates that. They don't want ones mans vision, politicking, vanity, etc screwing up their cash cow. They want nice safe committee driven decisions.. So they are probably digging up any dirt they can find and blowing up every little off the cuff bit spitballing Mark ever did they think won't play well with the media and running with it.

    2) Zuckerberg does operate with the same moral compass you and i likely do. He clearly isn't burdened with sense of fair play and he does not care about the integrity of his own word. Mark will quite ruthlessly do what seems good for Mark at the time. The thing that people like Mark don't get is that behavior in itself is exploitable. It leaves you without a lot of friends ultimately and no matter how quick and clever you are when enough people have it out for you can't defend yourself without help; because nobody is at the top of their game 24x7x365

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    1. Re:Two things are probably true by bill_mcgonigle · · Score: 3, Informative

      ZUCK: yea so if you ever need info about anyone at harvard
      ZUCK: just ask
      ZUCK: i have over 4000 emails, pictures, addresses, sns
      FRIEND: what!? how'd you manage that one?
      ZUCK: people just submitted it
      ZUCK: i don't know why
      ZUCK: they "trust me"
      ZUCK: dumb fucks

      "Why did you sting me? We'll both drown!"

      --
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  9. Dumb Fucks according to him by omfglearntoplay · · Score: 4, Informative

    https://www.esquire.com/uk/lat...

    Zuck: Yeah so if you ever need info about anyone at Harvard

    Zuck: Just ask.

    Zuck: I have over 4,000 emails, pictures, addresses, SNS

    [Redacted Friend's Name]: What? How'd you manage that one?

    Zuck: People just submitted it.

    Zuck: I don't know why.

    Zuck: They "trust me"

    Zuck: Dumb fucks.

  10. Re:Militant Youtube Atheists by lgw · · Score: 2

    Your user name is humorous in this context.

    There are certainly "militant" atheists: evangelists who can't shut up about it. At least on the Christian side, somewhere around the turn of the millennium the "don't be an asshole for Jesus" movement happened, and strangers stopped "witnessing" to me. Sadly, at about that time atheists stepped into that space. These days both sides mostly keep their fighting on YouTube and forums, where I can ignore it, which is great.

    --
    Socialism: a lie told by totalitarians and believed by fools.